Paloma Karina S. De Jesus Email & Phone Number

Amsterdam, North Holland, Netherlands

São Paulo, Brasil

Part of the website team, within the growth team● Responsible for website roadmap, backlog and prioritization ● Running AB testing to improve user experince and conversion, from ideation, hypothesis, to setup and output analysis● Implementing campaign● Creating LPs● Data analysis concerning the website, evaluating our flow and conversions using mainly Google Analytics and DataStudio● Interactions with stakeholders and squads to map and prioritize improvements● Responsible for leading the team's planning, backlog and retro cerimonies, as well as managing and running meetings/workshops to list our hypothesis and problem definitions in order to decide our approach for them along the sprints

São Paulo, São Paulo, Brasil

Product Analyst in the Products Ops & CRM team:● Finding a quick and simple way to test hypothesis that come from both our team or other teams● Data discovery and analysis in order to evaluate an opportunity of testing a new feature, user journey or even a CRM test● Building the A/B test flow along with other teams, from discovery to execution and partially getting involved in the implementation

São Paulo, São Paulo

Working in the Growth team, helping to analyze, understand and improve our customer - from the tenant pov - funnel from visit to contract signed;● Responsable for AB tests;● Different studies, reports and analyzis of our funnel, customer and market;● Designning and implementing MVPs along the funnel;● Interaction within a great range of departments in order to implement tests, MVPs and products/ features to improve our customer experience along the funnel.

I work with data analytics in the Digital team, helping in projects and making analysis for POs and our ecommerce manager.Main activities:- Management of Periscope, our data analytics tool;- Products and competitors Benchmarking;- Ecommerce sales performance analysis;- Digital marketing analysis with our ecommerce manager (ROI, CPA, LTV per source/ media, etc.);- Digital analytics (web and apps);- Provide info/ insight for our POs and UX designer;- Help in other data projects in the company.

Barueri, Sp

Provided insights about the Brazilian Insurance Market in order to help the company's in its strategies, to improve the products we had and create new ones, trying to predict trends and consumers needs in order to create products that could fulfill those needs. Prepared reports about our clients in order to help our Sales Team. Prepare report monthly about the Marketing Budget. Also responsible for News Clipping shared with the Marketing and the Sales team and for our B.I. software Qlikview.

São Paulo

In Research and Product Development I did research about the Brazilian market, preparing reports and analyzing the Brazilian 2W market, the economy, the competition, laws, behavior and trends. The reports should demonstrate why and how these variables would affect our market. In New Business, the research was concerning the Latin American 2W market, mainly in terms of economy, laws and behavior trends. Both activities included the preparation of reports entirely in English that were sent to the company’s representatives and/or presented to the R&D team here in Brazil

Barueri

I went through a training with school’s owners and directors before start teaching. Prepared and gave English classes to kids, teenagers and young adults. Also helped organizing school's events.

Ux Design, Design

Course covering all aspects of UX design, from discovery to delivery; within the course will be practicing from the research and user.

História Da Arte Africana, Art/Art Studies, General

Business, Business/ International Business

Activities and Societies: Article/ play: Toyota Production System Undergraduate thesis: The importance of makret research.

Graduação Do Ensino Médio, Ensino Médio

Activities and Societies: Teatro, Dança, Arte