Paloma León Email & Phone Number

Baltimore, Maryland, United States

Baltimore, Maryland, United States

Columbia, Maryland, United States

Columbia, Maryland, United States

Helping New Americans to navigate the system and integrate into the community by providing support with SNAP, WIC, Medicaid between others. Project Manager of the Empowerment Project where we teach immigrants the application process of SNAP benefits.

Columbia, Maryland, United States

- Head of the Vaccination Equity Initiative at Luminus with more than 600 immigrants vaccinated for COVID-19, special focus on undocumented immigrants and the Latino Community in Howard County, MD. - Coordination with Howard County Local Health Improvement Coalition to reach populations impacted by known health disparities in Howard County through focus group discussions about Healthy Habits. - Promotion and coordination of Tobacco Prevention Initiative in partnership with Howard County Health Department to reach out Latino middle schoolers through an artwork campaign.

Columbia, Maryland, United States

Coordinate intake process for all new clients by creating a needs assessment for any legal, social and health services

Provincia De Santiago, Chile

Secondary research for different markets (retail, health, brand country, automotive, construction, government and others). Delivering reports with key information and benchmarks, allowing companies to make good decisions in the world of marketing, communications and business.Analyze marketing, consumer and advertising trends and creating comprehensive reports for companies including Jumbo (supermarket), Santa Isabel (supermarket), Colun (food company), CCU (beverages and food company), Recalcine (lab), Santander España (bank), E-CL (hydroelectric company) and Parque Arauco (mall).Advise the Image Foundation of Chile on the nation’s brand action by assessing multi-channeled marketing efforts that promote and contribute to Chile’s image in areas such as culture, sports, exports, investment, tourism and international relations.

Provincia De Santiago, Chile

Prepare hands on instruction in consumer insights, marketing trends and research methodologies. Prepare detailed lesson plans based on course objective and incorporate relevant business concepts and practices into each course. Interact with students through effective communication.

Created an effective work plan, determined methodologies, and assessed data analytics for their catalogue and fliers, and crafted a strategic marketing approach for Jumbo Supermarkets (a chain that operates 40 hypermarkets in Chile, 16 in Argentina and 80 in Colombia).Developed a social network strategy and branding approach for the Costanera Center (a six-floor shopping mall that is the largest in South America). Due to the success of this campaign, was part of a team who secured additional contracts with Alto Las Condes Mall and Portal Mall. Designed a strategic marketing plan for Paz Corp (a real estate company in Chile, Peru, and Brazil that develops affordable housing). Crafted objectives and marketing task orders for Johnson (the largest retail company in Chile and the third largest listed retail company in Latin America) and Paris (a chain of department stores with dozens of locations throughout Chile)

Conducted “desk research investigation” techniques to determine international trends to analyze which trends are applicable in the domestic market. Clients included BakerStreet, Edgy SA, Advertising Agency Out, Consultant Samara, b2o Consultant and Catholic University.Determined milestones of items for international trends by employing bilingual investigation that considered culture and national and international factors for CorpBanca (bank), Tironi and Associates (strategy consulting firm), Corona (department store), Elite (paper factory), Marco Polo (food company), Red UC (health company), Presto (credit services) and Help (health company).

Provincia De Santiago, Chile

Monitored social media to determine cutting-edge innovations aimed to inspire customers. Determined consumer knowledge, interests and motivations of purchase for both the Chilean marketplace and international markets. Employed proven strategies of brand architecture and communications analysis of advertising approaches

Provincia De Santiago, Chile

Conducted “desk research” on direct marketing trends and brand identity to establish appropriate benchmarks for clients. Supported the Brand Asset Valuator with market information. Clients included Easy (home improvement), Dos en Uno (food corporation, Movistar (communication company), Ripley (department store), Jumbo (supermarket), Forus (clothes store), Almagro (real estate), CHEP (container company) and Colun (food company).

Journalist, Marketing Research

Associate'S Degree, Qualitative Research Methodologies

Activities and Societies: A postgraduate course that I did to expand my knowledge in the qualitative field.Studies of different.