Pam Wright Email & Phone Number

• Grew Revenue 198% over a two-year period, adding an additional $1 Million in revenue.• Create and implement digital marketing strategies for key businesses by analyzing needs and KPI’s to create custom solutions. • Collect insights from external markets to understand competitors and influence trends to guide client’s decisions on most effective marketing strategy.• Establish trust, mutually beneficial and long term partnerships with clients to better understand their objectives and provide relevant solutions, clarify strategic needs and determine how to help clients succeed. • Build and nurture relationships across multiple areas of business both internally and externally. • Provide expert thought leadership, using research and interpretation, to identify potential issues that may impact client’s campaigns.

Responsible for managing and exceeding an $18 million budget for the station by creating sales initiatives, training and motivating a sales staff of 13 sales people and 2 sales assistants and developing strong relationships with clients in order to maintain and grow current accounts.  Monitored and analyzed industry and category trends and forecasts to develop priorities aimed to growth objectives. Developed budgets and created initiatives and strategies to meet yearly financial targets. Developed new forms of revenue and initiatives to reach yearly budget goals. Developed strong relationships with industry, business and community leaders to develop trust and opportunities for both parties.  Generated $1.2 million in new annual dollars focusing on online advertising only. Lifting the station to #10 in top digital sales among 56 other stations.  Created a culture and an environment that attracts, retains and develops qualified employees through coaching, teaching and by example for everyone to have a shared vision and goals. Formulated and implemented operational strategies to maximize efficiencies and profitability. ◆Developed strong, creative multi-media campaigns for diverse businesses that resulted in an increase in revenue growth by 4%.◆Secured strong relationships with clients to create branding strategies, develop new products, and increase competitive market position through strong consultative/needs-based selling skills.◆Consistently grew client base by recommending value-added services to strategically deliver the customer's message to the community.◆Achieved a 90% client retention rate built on trust, communication, excellent customer service, and strong follow-up.

Hired to create and implement integrated marketing plans for diverse industries utilizing digital and television advertising opportunities. Charged to increase advertising revenue through strong relationship building, strategic sales, and persuasive negotiation skills. Hold full management accountability for national business accounts and local customers. Manage sales/forecasting, new business development, accounts, contracts, $1.2 million budget, collections, and client services. Developed strong relationships with high-profile clients that resulted in an increase in revenue growth by 5% every year. Leverage relationships with clients to create branding strategies, develop new products, and increase competitive market position through strong consultative/needs-based selling skills. Consistently grew client base by recommending appropriate marketing opportunities.

Challenged to plan and orchestrate an aggressive sales effort to increase advertising revenue through strong relationship building, strategic sales, and persuasive negotiation skills. Hold full management accountability for national business accounts (Chevrolet, Nissan, Dillons, Mercedes) and local customers (Papa John's, Davis Moore, Joe Self Chevrolet, Wichita Technical Institute). Manage sales/forecasting, new business development, accounts, contracts, $1.2 million budget, collections, and client services. Developed strong relationships with high-profile clients that resulted in an increase in revenue growth by 10% every year. Leverage relationships with clients to create branding strategies, develop new products, and increase competitive market position through strong consultative/needs-based selling skills. Consistently grew client base by recommending value-added services to strategically deliver the customer's message to the community. Achieved a 90% client retention rate built on trust, communication, excellent customer service, and strong follow-up.

Recruited to identify, develop, and grow revenue and market visibility through cold call and direct sales to prominent local businesses and agencies throughout the Wichita and surrounding area. Managed sales, new business development, accounts, and customer service. Increased revenue from $500,000 to $1,000,000 during first year of employment through strong customer needs assessment, strategic solution selling, and excellent customer service skills. Generated new client list for first-time advertisers resulting in 30% revenue growth.

client base from the ground up, using consultative selling skills and media knowledge to create TV advertising to fit client needs and target audiences. Manage all account activity from sales through service, promotions, TV schedules, and collections. Grew advertising revenue from zero to $300,000 within first year of employment. Developed advertising campaigns, strategic branding and market positioning ideas that promoted strong industry presence and market share increase of 33%.

Master'S Degree, M.A. Communications Emp. In Marketing

Bachelor Of Arts (Ba), B.A. Communications