I manage external marketing efforts to drive advertising and promotions that enhance brand awareness across Commercial & Industrial markets and wholesale businesses, overseeing Fleet Card Services and Source One Logistics. I direct all external conferences & events to assist the sales support teams. I develop landing pages, build geo fencing campaigns, deliver case studies, and design press kits. I also implement new strategies with Google PPC & AdWords to support both fuels and fleet card businesses. • Launched new Dynamics Customer Relationship Management (CRM) system to improve sales.• Partner with design firm to create a fleet card animation video and several other short videos.• Collaborate with an external design firm to design new Guttman Energy website to increase audience engagement. Direct SEO audit to present detailed web vitals report to recommend content, backlinks, & social media platforms improvements. Increase website performance by 5.24% from previous year by attracting new visitors and leads for the sales teams.• Increase previous year’s social media presence by 28.58%.• Construct new Source One website, perform SEO audit, and deliver analytics report. Draft Source One blog highlighting Source One’s abilities to drive recruitment. • Handle marketing goals to boost Guttman employment with LinkedIn & Facebook. Lead recruitment efforts, attend job fairs, work with local universities, and post open roles on Handshake.• Build an internal Brand Ambassador team, leading internal employees by promoting Guttman Energy’s Core Values. Reward team members for highlighting the company’s values, strengthening employee engagement and community outreach. • Serve on the Safety Committee to publicize Guttman Energy. Create an effective crisis management and business continuity plan to drive organizational growth. • Attain a 2021 Marcom Gold Award for current performance on Guttman Energy website.

• Oversee business/product messaging and brand expansion initiatives for Superbolt, a manufacturing facility, Nord-Lock sales office, and Expander Americas industrial product applications.• Generate warm leads for sales teams and oversee a $750K marketing budget.• Develop and deliver public relations web launches, including outreach advertising.• Design PowerPoint presentations as an effective sales tool.• Serve as a global marketing project manager, support new product launches, generate detailed marketing materials packages, oversee digital marketing campaigns, and manage internal communications/messaging.• Coordinate, organize and manage trade shows and client events.• Provide marketing support to distributors, partners and suppliers/vendors.

• Independently built the corporate marketing strategy from the ground up for the manufacturer of cellular PVC trim products.• Created and delivered short- and long-term marketing intelligence, including complex research to identify demographics and minimize competitor advantages.• Managed a $1.3MM marketing budget and oversaw the performance of two marketing professionals.• Promoted brand utilizing advertising and product launches, public relations and trade shows, managed corporate content messaging, engaged in creative marketing and generated 100+ warm leads per day from the website.• Expanded product awareness through interactive social media marketing and a digital presence.• Organized focus groups to improve and enhance product/brand awareness.• Developed a contractor handbook and builder loyalty programs, the first of its kind in the industry.• Collaborated with operations and engineering teams to identify additional research and new product opportunities.• Won the Hanley Wood Platinum Award for Best Mobile Marketing Strategy (B2B) 2016, the Hanley Wood Platinum Award for Best Mobile Application in 2013, and the GDUSA American Web Design Award for versatex.com/green in 2010.

• Generated compelling website designs for clients within the small design firm focused on client business growth.• Worked with notable clients, including Schroeder Industries, Graciano, Orr's Jewelers and Polymath Park Resort.• Expertly produced marketing collateral to build brand/product awareness.• Managed direct mail layouts, catalog development, focused advertising, invitations and brochures.• Directed branding projects and ensured client comprehension of marketing/advertising strategies.• Utilized CSS/HTML, InDesign, Photoshop, QuarkXPress, Illustrator, Dreamweaver, Premiere and MS Office, and received the World Wide Web Silver Award for graciano.com, 2006.