Pam Roberts Email & Phone Number

Create Nationwide’s new innovation lab from the ground up. The challenge? To build a $6b pipeline of income from new products, services, & acquisitions.• Envision, justify, prototype, & build next generation products, services, businesses, & acquisitions to drive revenues - unfettered by today’s operating models • Lead exploration teams to divine insight & opportunities at the juncture of self-driving cars, shifting consumer mobility preferences, and advancing technology - autonomous vehicles, artificial intelligence, shared mobility, censors, smart homes, & smart cities • Sherpa innovation pods using MIT/Stanford’s d.school innovation frameworks to new levels of creativity; teams comprised of executives, external thought leaders (educators, industry, startups), & Design Thinking practitioners • Frame the new organization, as one of five founding Principals, including: financial targets, processes, talent, & culture

San Francisco Bay Area

Lead/mentor the xReach.io startup, an emergent Audio-as-a-Service (AaaS) platform to enable client to use a pay-for-use model to deploy expensive virtual intelligent audio assistant channels (Amazon Alexa, Google, etc.) to expand reach & revenue (a $6b market). Guide this new venture as they defined value proposition, funding, product, go to market, pricing models, & impacts of regulated cloud platforms.Guide the firm thru startup, value proposition, funding, go to market, product strategy and launch.

Conceive & launch BEYONDigital an innovation thought leadership firm backed by a $7b multinational; born to help people, companies, & industries look beyond today’s operating models towards a 21st century world.• Guide executives thru the pitfalls of industry disruption: shape born-digital banks (Europe), craft sports franchise monetization models, “uber-ize” supply chain (IoT), conceive institution-less universities, etc. • Frame the firm’s 21st century “point of view" and oversee an integrated service offering of Co-Innovation Labs, Design Thinking, Data Science-as-a-Service, Modern Digital Platform (PaaS) Engineering, and Creative Services (grow to 200 FTEs in 8 mos.)• Create new digital IP for the company. Envision, architect, & build the Digital xPerience Platform (PaaS), unlocking the revenue potential of digital. This pay as you go platform provides customers with modern digital building blocks (made smart by machine learning) to speed digital time to value• Spearhead prospect, acquisition, business development, & strategic relationships with thought leaders, academia, venture firms, & alliances• Partner with parent company (110k employees worldwide) to shape the company of the future; rethink focus, culture, talent, products, and services

Lead the company’s global digital business transformation. Build a new organization to envision the art of the possible, delivering new products, services, operating models, & businesses at the juncture of customer & technology ($180m p.a. portfolio).This includes developing: wireless pills, connected consumer devices, big data partnerships (IBM Watson), disruptive distribution models (supply chain), and immerse customer experiences to enhance health.• Guide the company’s ingestible pill product development effort; provide insight on the pitfalls of federally regulated digital medical device development and the implications of global delivery• Gain CEO & leadership team backing to establish an enterprise Digital Shared Service, centralizing worldwide assets into an end-to-end service that spans businesses, brands & channels. Oversee digital execution for a $7b p.a. blockbuster brand (dotted line reporting SVP Commercial)• Modernize the company’s portfolio of commercial, digital, data, & analytic assets (web, mobile, consumer device, social, video, CRM, CLM, digital marketing, detail aids, commercial BIDW, & analytics)• Establish a Digital Factory to standardize processes, stabilize velocity, & improve quality; speeding the companies time to digital voice• Build an enterprise CRM service to harness the value of a 360 degree view of the customer across the enterprise; deploy and oversee enterprise CRM BIDW & analytics services • Oversee strategy, innovation, digital, marketing, architecture, analytics, engineering, data & operations talent

Steward the Global IT Strategy & Innovation practice, guiding C-level transformation programs across GSK’s pharmaceutical, consumer goods, & biologicals businesses ($900m p.a. portfolio, 120 markets). • Build a global innovation engine and strategy framework to allow diverse executives, with differing perspectives, to align on strategic imperatives; then steward, triage & deliver those imperatives impacting up to $500m in investment• Partner with MIT’s Media Lab Consortia to drive product innovation and design digitally connected consumer devices (weight loss, Asthma, HIV) & advance natural language processing to pinpoint adverse health events• Empower consumers to protect their health using simple mobile phones; launch a mobile app for health in Africa (17% sales uplift)• Incubate a Research Consortia, providing researchers, manufacturers, & government with new pay-as-you-go research data in the cloud, overseen by neutral governance ( Gates Foundation)• Pioneer Social Media Medical Force to engage and educate customers online where they live "digitally” (forums, blogs, videos, etc.)• Lead Worldwide Commercial leaders to converge $40m in assets into a Global Digital Shared Service to enhance GSK’s worldwide share of digital voice• Facilitate CEO task force to institute Global Business Service hubs; propose operating models, organization, & partnerships, (reshape finance, HR, procurement, & IT (6000 FTEs))• Oversee CEO business imperative (18 global programs) to Re-focus IT organization on high business value services

Design Thinking

Mba, Information Systems Management

Activities and Societies: Graduated with a 3.9 GPAStudies focused on an MBA, with a focus on management information system

Bsba, Computer Science & Engineering

Studies focused on a Bachelor of Science degree, majoring in Computer Science through the College of Engineering at the University.