Pamela Lake Email & Phone Number

Orlando, Florida, United States

Orlando, Florida Area

Managing Partner• Deliver the 'sweetest signs in Orlando!'• Experts in delivering top-quality visual branding solutions • Building a one stop custom sign manufacturer• Leading the team to fill our customer's needs and exceed their expectations

• Senior consultant for national real estate developers and builders.• Write marketing strategies and brand plans for real estate developments.• Create marketing and media budgets, manage and lead the entire advertising agency of record process.• Provide creative direction to clients based upon targeted consumer segmentation.• Prepare weekly status reports for the client and follow through on changes to projects.• Perform a range of quantitative and qualitative marketing… Show more • Senior consultant for national real estate developers and builders.• Write marketing strategies and brand plans for real estate developments.• Create marketing and media budgets, manage and lead the entire advertising agency of record process.• Provide creative direction to clients based upon targeted consumer segmentation.• Prepare weekly status reports for the client and follow through on changes to projects.• Perform a range of quantitative and qualitative marketing research for the client including competitive benchmarking, project valuation, focus groups, buyer profiles and media placement.Key Accomplishment:• Led a national advertising agency of record search for an urban, high-rise development in Phoenix, AZ. Planned and coordinated travel and meetings for executives during agency tours across the country. Show less

• Completed preliminary research for potential land deals and feasibility studies for land acquisitions.• Monitored competitive activity (current, future and resale) and completed market analyses.• Provided strategic marketing and sales direction for underperforming communities. • Completed in-depth fieldwork to understand market dynamics, competitive environment, consumer preferences and submarket perceptions.Key Accomplishments:• Provided strategic direction for 3 markets… Show more • Completed preliminary research for potential land deals and feasibility studies for land acquisitions.• Monitored competitive activity (current, future and resale) and completed market analyses.• Provided strategic marketing and sales direction for underperforming communities. • Completed in-depth fieldwork to understand market dynamics, competitive environment, consumer preferences and submarket perceptions.Key Accomplishments:• Provided strategic direction for 3 markets including Atlanta, Orlando and Tampa.• Prepared and presented annual market positioning studies for Atlanta, Orlando and Tampa to executive teams. Show less

• Served as a link between the advertising agency and multiple clients to manage all real estate creative projects including print, radio, television, billboards, websites, sales center/store fronts, interior design, signage, brochures and other promotional items.• Developed a marketing strategy with the client, wrote and presented a brand plan that outlined the creative, production and media costs that maximized the opportunity to create brand awareness.• Gained, maintained familiarity… Show more • Served as a link between the advertising agency and multiple clients to manage all real estate creative projects including print, radio, television, billboards, websites, sales center/store fronts, interior design, signage, brochures and other promotional items.• Developed a marketing strategy with the client, wrote and presented a brand plan that outlined the creative, production and media costs that maximized the opportunity to create brand awareness.• Gained, maintained familiarity with and kept up with changes in the nature of the client’s products, business culture, competition, sales and traffic performance.• Managed the profitability of accounts, projected new business, prepared project estimates, approved billing statements, met deadlines and prioritized tasks.• Arranged meetings, wrote weekly status reports, kept an account of records and financial details and performed administrative tasks.Key Accomplishment:• Assisted in the planning and implementation of an extremely successful Street of Dreams tour of homes event with price points ranging from $600,000 to over $1,000,000 resulting in 35,000 visitors in one month that received local media coverage. Show less

• Reported to Division President and managed two direct reports in cross-departmental marketing and research projects for operations, land, sales and purchasing.• Provided strategic direction for over 20 communities/store fronts based on consumer intelligence and competition.• Competitively shopped communities for marketing and sales information to identify features, upgrade options, exterior elevations, building materials, exterior color schemes, interior design and community… Show more • Reported to Division President and managed two direct reports in cross-departmental marketing and research projects for operations, land, sales and purchasing.• Provided strategic direction for over 20 communities/store fronts based on consumer intelligence and competition.• Competitively shopped communities for marketing and sales information to identify features, upgrade options, exterior elevations, building materials, exterior color schemes, interior design and community amenities.• Wrote financial and marketing feasibility studies for land acquisition requests based on supply and demand, strategic analysis of geography and consumer groups.Key Accomplishments: • Provided creative and strategic direction to reposition the Atlantic Station product portfolio to high-end, luxury homes. • Trained over 40 sales managers how to gather and interpret competitive information to improve sales performance breaking a record sales pace of over 100 homes per month for 4 consecutive months. Show less

• Conducted research, focus groups, analyzed quantitative and qualitative data, developed market status reports and prepared presentations for Division Presidents.• Wrote the Division’s Annual Operational Strategic Plan to correctly position products in the market based on economic, consumer and competitive intelligence.• Managed marketing and sales related projects with advertising agencies, interior designers, sign manufacturers, sales display artists and printing vendors.• Wrote… Show more • Conducted research, focus groups, analyzed quantitative and qualitative data, developed market status reports and prepared presentations for Division Presidents.• Wrote the Division’s Annual Operational Strategic Plan to correctly position products in the market based on economic, consumer and competitive intelligence.• Managed marketing and sales related projects with advertising agencies, interior designers, sign manufacturers, sales display artists and printing vendors.• Wrote press releases, newsletters, feasibility studies for land acquisitions and updated information on the website. • Planned and coordinated events for community grand openings, special sales promotions, lifestyle seminars for active adults age 55+, charity golf tournaments, vendor picnics, quarterly conference meetings and holiday parties.• Organized marketing materials, set up and took down displays, and represented Pulte and Del Webb at college recruiting events.Key Accomplishments:• Received national recognition within the company when selected from a group of 14 out of 12,000 employees to perform a deep dive marketing assessment of the Albuquerque, NM market.• Promoted from marketing coordinator to marketing analyst and had the opportunity to lead all marketing efforts for a start-up division. Show less