Pamela Lake Email & Phone Number

Orlando, Florida, United States

Orlando, Florida Area

• Managing Partner
• Deliver the 'sweetest signs in Orlando!'
• Experts in delivering top-quality visual branding solutions
• Building a one stop custom sign manufacturer
• Leading the team to fill our customer's needs and exceed their expectations

• Senior consultant for national real estate developers and builders.
• Write marketing strategies and brand plans for real estate developments.
• Create marketing and media budgets, manage and lead the entire advertising agency of record process.
• Provide creative direction to clients based upon targeted consumer segmentation.
• Prepare weekly status reports for the client and follow through on changes to projects.
• Perform a range of quantitative and qualitative marketing… Show more

• Completed preliminary research for potential land deals and feasibility studies for land acquisitions.
• Monitored competitive activity (current, future and resale) and completed market analyses.
• Provided strategic marketing and sales direction for underperforming communities.
• Completed in-depth fieldwork to understand market dynamics, competitive environment, consumer preferences and submarket perceptions.Key Accomplishments:
• Provided strategic direction for 3 markets… Show more
• Provided strategic direction for 3 markets including Atlanta, Orlando and Tampa.

• Served as a link between the advertising agency and multiple clients to manage all real estate creative projects including print, radio, television, billboards, websites, sales center/store fronts, interior design.
• Developed a marketing strategy with the client, wrote and presented a brand plan that outlined the creative, production and media costs that maximized the opportunity to create brand awareness.
• Gained, maintained familiarity… Show more
• Gained, maintained familiarity with and kept up with changes in the nature of the client’s products, business culture, competition, sales and traffic performance.
• Managed the profitability of accounts, projected new business, prepared project estimates, approved billing statements, met deadlines and prioritized tasks.
• Arranged meetings, wrote weekly status reports, kept an account of records and financial details and performed administrative tasks.Key Accomplishment:

• Reported to Division President and managed two direct reports in cross-departmental marketing and research projects for operations, land, sales and purchasing.
• Provided strategic direction for over 20 communities/store fronts based on consumer intelligence and competition.
• Competitively shopped communities for marketing and sales information to identify features, upgrade options, exterior elevations, building materials, exterior color schemes, interior design and community… Show more
• Competitively shopped communities for marketing and sales information to identify features, upgrade options, exterior elevations, building materials, exterior color schemes, interior design and community amenities.
• Wrote financial and marketing feasibility studies for land acquisition requests based on supply and demand, strategic analysis of geography and consumer groups.Key Accomplishments:
• Provided creative and strategic direction to reposition the Atlantic Station product portfolio to high-end, luxury homes.

• Conducted research, focus groups, analyzed quantitative and qualitative data, developed market status reports and prepared presentations for Division Presidents.
• Wrote the Division’s Annual Operational Strategic Plan to correctly position products in the market based on economic, consumer and competitive intelligence.
• Managed marketing and sales related projects with advertising agencies, interior designers, sign manufacturers, sales display artists and printing vendors.
• Wrote… Show more
• Wrote press releases, newsletters, feasibility studies for land acquisitions and updated information on the website.
• Planned and coordinated events for community grand openings, special sales promotions, lifestyle seminars for active adults age 55+, charity golf tournaments, vendor picnics, quarterly conference meetings and holiday.