Pamela Masin Email & Phone Number

New York, New York, United States

Oversee PureWow's affiliate content and partnerships.

Led the SEO strategy and seasonal content planning to maximize search traffic, rankings and affiliate revenue.

Content creation and strategy for PureWow's social-first beauty brand @blinkbeauty, including day-to-day social engagement, posting across multiple channels, launching new franchises based on performance metrics, executing social campaigns and partnering with influencers to foster and grow Blink's social community.

Greater New York City Area

Wrote and produced weekly newsletters; managed syndication partnerships and platforms; contributed detailed web, social and newsletter reports.

Wrote weekly articles with the intention of increasing organic search traffic. Performed keyword research and helped identify search and seasonal trends for editors.

Worked in the editorial department of a Gannett newsletter that serves central New Jersey. Wrote and reported local stories, conducted research, assisted reporters and fact-checked copy.