Pamela Selby Email & Phone Number

Ireland

Non-Executive Director on the boards of WG&S Irish Brands Ltd and WG&S Irish Manufacturing Ltd

THE LOST EXPLORER Mezcal is a luxury mezcal created to inspire the world to celebrate the Earth & live curiously. This limited batch mezcal is a toast to empowering sustainable Mexican enterprise, whilst also protecting the artisanal craft, heritage and biodiversity of Mexico.

Led Hendrick’s Gin global agenda, delivering exponential growth over 5 years; responsible for Global Brand Strategy, Communications, Innovation, Advocacy, Volume and Profit delivery, working closely with subsidiary & 3rd party distributor markets in both developed and emerging markets. Brand Director on the WG&S Global Marketing Leadership Team and Board.

Consulted as the Brand Development Lead, responsible for full mix re-launch of WALLS Family Dessert brands across Europe.Associate with PEA consulting

Responsible for Global Communications, PR & Brand CSR

Responsible for delivery of profit, share and volume targets; managed the Guinness brand’s trajectory from years of market share decline in Ireland to one of accelerated growth.Other positions held:Senior Brand Manager, Guinness Sponsorships & InnovationSenior Brand Manager, Bushmills Irish Whiskey

Roles Included: Brand Development Manager, Tea UK & IrelandInnovation Manager, Foods Start Up Unit UKMarketing Manager, AmbrosiaBrand Manager, AmbrosiaMarket Manager, Export DepartmentBrand Manager, Unilever UK Graduate Scheme

Ma, Economics & Sociology

Certificate, Maximising Board Effectiveness

Advanced Diploma In Leadership & Executive Coaching, Distinction

Diploma Digital Marketing, Distinction