Pamela Weeg Email & Phone Number

United States

San Diego, California, United States

San Diego, California, United States

At AO2 Marketing, we help companies grow and diversify sales channels through advertising across digital platforms with strategies tailored to Amazon.com, and more recently Walmart.com.

Greater San Diego Area

• Managed a 4K+ Amazon catalog at Seller Central. Collaborated with Executive Team to develop a strategic plan and drivemarketplace growth.• Discovered over 1.5M YOY inventory discrepancies and provided a solution by developing an ongoing FBA and FBMinventory system.• Introduced 20+ Top Line Products by conducting innovation market research. Drove company’s processes for new productdevelopment.• Increased SEO ranking of top 10 products resulting in placement of first/second Amazon search page or Amazon choice.• Maintained a five star review account. Implemented email marketing campaigns using Helium 10.• Managed a $120K marketing budget with a 35% ACoS. Implemented marketing campaigns, coupons, and promotionswith 3X results.• Updated top 50% of product catalog including managing copy content, backend keywords, videos, photography, A+content, product listing optimization, and parent/child variations.• Worked and collaborated with over 50 artists, agencies, graphic designers, and content creators.

Greater San Diego Area

Developed, managed, and executed appropriate digital marketing plans to achieve clients goals within budget.Produced branding guides, social media content, Google Ads, Facebook Ads, and Email marketing campaigns, generating effective KPI metrics.Created and managed data driven methods including tracking sheets, social media calendars, google analytics reports, and clients contracts.Developed, designed, and managed 15+ websites and website redesigns using WordPress and WIX.Developed and managed marketing content plus editorial calendar targeting clients audience.Handled all marketing communications with clients and contractors such as developers and designers.

Ypsilanti, Michigan

Planned, developed, and executed internal and external marketing campaigns, leading cross-functional teams within organization, including writers. editors, developers, photographers, videographers, and designers.Managed multiple websites. Led the redesign and implementation of HighScope top selling product website using WordPress.Independently devised a new social media and email marketing campaign strategy increasing engagement by 40%.Developed and implemented brand templates and content aligned with company’s vision.Effectively managed teams from different departments with difficult time constraints and changing requirements. Helped developed HighScope’s Resource Magazine, online newsletter, and managed 200K mailing list. Incorporated analytics and regular reporting increasing department’s efficiency. Trained staff on various platforms including top social media channels, google drive, analytics, WordPress.

Greater San Diego Area

Managed all aspects of 20+ overlapping projects in a fast-paced environment.Developed relationships with potential partners and acted as liaison for the organization. Managed and led two staff and five volunteers on a daily basis.Developed marketing templates. Edited and proofed daily marketing material.Updated and managed customer database and mailing list.Produced detailed reports and data analysis presented to directors.

International Marketing

Bachelor Of Science Degree, International Business

Communication, Marketing, Economic Development, Organizational Administration and Behavior, Global Market Studies, Strategic Planning.