Pamela Fontecilla Email & Phone Number

Cleveland, Oh, Us

Chile

Santiago Metropolitan, Chile

Aportes de Gestion para el Tercer Sector- Chile (Management for the Third Sector) is a non-profit foundation that seeks to facilitate access of non-profit social organizations to capacity management available in the private sector.

Santiago, Santiago Metropolitan, Chile

Accountable for the planning and executing marketing initiatives through both offline and online channels. In addition, I oversee customer on-boarding to ensure smooth adoption of our solutions and have a good user experience.Assist the sales team in achieving their goals by designing marketing materials such as a website, presentations, product demos, proposals and digital brochures, among other things.Collaborate closely with developers, assisting them in designing graphic user interfaces for a data platform, by defining the app's look and feel elements to ensure functionality and a good user experience.Actively seeking project funding to support the company's growth by applying to domestic and international calls for funding such as Corfo, YCombinator, and others.

Santiago Province, Chile

I help small businesses in connecting with their customers in order to grow their business. I assist clients with their marketing initiatives through traditional or digital channels, and I help them in developing an online presence by providing services such as website design, social media management, and email marketing to increase brand awareness and customer engagement. In addition, I specialize in creating effective business presentations for sales, startup, board of directors, and investor meetings (pitch deck design and storytelling). I've worked with clients from a wide range of industries, including electrical consultants, software development, road engineering, and mining, to name a few.Creating of a new business idea, finding partners, building team and defining the business plan, canvas model, prototyping MVP - Minimum Viable Product to validate and test the business idea, attending workshop. Currently applying for funding in Start Up Chile and “Capital Semilla Corfo”.

Planned, developed and run data-driven email marketing program for retail and brands to engage, attract and retain customers, using segmented lists, based on RFM, purchase history, customer behavior or life cycle.Managed client relationship, responsible for strategic and operational aspects, ensuring client satisfaction. Appointed to manage Komax account, the largest chilean franchise operator company, which owns well known brands such as Gap, Banana Republic, The North Face, Polo Ralph Lauren, Brooks Brothers, Marmot, Mammut, Timberland and Kipling.

Santiago, Chile

New Business Consultant: Focus on understanding the client needs. Responsible for prospecting new clients and uncovering “their pain point”, making presentations, product demonstrations, making diagnosis and recommendations based on client’s needs and submitting proposals. Run B2B email campaign to create awareness and demand for our solutions E-commerce & website Coordinator: Managed all Canon websites: Ecommerce, Corporate and Intranet sites. Responsible for overseeing and executing e-commerce strategies including promotional campaigns to increase sales, content updating (products pages, stock and prices), and analytics reporting to track traffic sources and campaign performance.Coordinated and supervised the work of the design team.B2B Project Coordinator: Supervised all aspects of the project cycle, from design to go-live.− Coordinating cross-functional team (Front-end, Back-end, Infrastructure, Data Base and Operations) setting deadlines, assigning responsibilities and tracking progress (delegated tasks and deliverables).− Managed the client relationships. Assigned accounts: “Cencosud” (retail holding with presence in Argentina, Brazil, Chile, Colombia and Peru), “Farmacias Ahumada” (drugstore chain), “Hites and Johnson” (Chilean department stores).− Leaded Regional rollouts (Argentina, Brazil, Chile, Colombia & Peru) of new B2B’s websites for each Cencosud business units (Retail, Grocery stores and Home Improvement stores).- Developed an Analytics Reporting Service for all B2B’s platforms (12) to track usage, traffic and site performance.- Planned and executed an online Training Program for B2B platforms using Cisco Webex.

Usa

Santiago, Chile

Planned and executed marketing communication plans to support launch of ABF in the health care market and achieve business objectives. Obtained a 40% market penetration rate, and increased Ahumada’s Pharmacy sales by 7%. Prepared marketing budget and monitored campaign result to achieve ROI objectives. Supported salesforce efforts; implemented marketing activities such as seminars, tradeshows and presentations. Also developed sales materials and coordinated cross channel marketing campaigns.Managed relationships with design agency, and negotiated price and contracts with media channels. Organised PR activities to enhance product awareness and positioning the company as a thought leader in the industry.

Santiago, Chile

Responsible for the planning and execution of all marketing projects aimed to grow real estate sales, including direct marketing campaign, follow-up and referrals programs, with support from Ogilvy & Mather Agency. Managed relationships with agencies/ media outlets/ vendors/ suppliers. (Overseeing contracts, agreements, material productions and fulfillment).

Social Media Strategies Workshop

Relationship Marketing Program

Customer management process, customer lifecycle, metrics (CLV), customer intelligence (CI) among others subjects.

Postgrad Diploma, Digital Marketing & E-Commerce

Specialties: Web Analytic, SEO, SEM, A/B Test, Social Media, email marketing, e-commerce and usability.

Bachelor'S Degree, (Bs) Advertising, Ipeve

Areas of study: Marketing, Communication, Media Planning, Graphic Design and Copywriting. Degree was validated in USA by JS&A Consultants.