Pamela Johnston is a General Manager, News at GBH. She possess expertise in social media marketing, new media, television, social networking, journalism and 28 more skills. Colleagues describe her as "A clever, dynamic and creative communications professional, Pam's instincts are always right-on. As a strategic thinker, she sees the big picture and is not afraid to take risks in order to achieve superior results. When Pam joined our team in 2009 in a freshly created role, the work before her—including the need to define her own role, goals and objectives—appeared daunting in an organization yet unfamiliar with social media. But not to Pam. She dove right in, quickly establishing a strong social media presence for Lahey, while simultaneously working tirelessly to educate dozens of colleagues internally about social media. Her ability to produce impressive, measurable results in very short order has earned her the respect of countless individuals throughout the Clinic. It has also made Pam a go-to person for those leading up social media efforts for other health care organizations. Having worked closely with Pam for the past three years, one of the things I value most is knowing I can count on her to provide honest, sound advice—even when it might not be what I want to hear. Pam’s years of experience have given her the confidence to trust her gut, and to encourage others to do the same. Her energy and enthusiasm are unmatched, and she consistently brings a positive, upbeat attitude to the team and to every project she leads. Pam’s insight and expertise make her an invaluable asset to our team, and any organization would be lucky to have her on-board." and "Pamela Johnston rocks. I would shout this from on high. Ms. Johnston worked passionately and relentlessly to secure invaluable PR exposure for our young company. Her successful efforts in obtaining an interview with an ABC news anchor, which was broadcast on ABC Eyewitness News at 11, and a featured article in the NY Daily News was priceless. If you need someone to create a positive buzz for your company and increase your visibility, work with Pam. You'll be glad you did."