Pam Long

Pam Long Email and Phone Number

Sr. Manager - Program Planning and Integration @ Reynolds American Inc.
Winston-Salem, NC, US
Pam Long's Location
Winston-Salem, North Carolina, United States, United States
About Pam Long

I’m a resourceful leader who manages multifaceted marketing campaign tactics and initiatives for corporate environments, government, marketing agencies, B2B and non-profit. I specialize in project management, account management, business development, strategy, and agency operations managing large-scale initiatives and complex projects.Throughout my career in both marketing agencies and corporations, I’ve served as the key project lead, bridging the gap between stakeholders and creative and digital teams to ensure seamless execution from initial planning to final delivery.My extensive project management experience includes corporate branding, advertising, communications, outreach and internal programs, digital, website, email, social media, and tradeshow materials. Colleagues and stakeholders often describe me as the "glue" that holds projects together, and as their "compass" for my ability to navigate complex challenges and guide teams towards success. I get the bigger picture, but I also know all the details.I’m highly adept at managing government contracts, task orders, and building partnerships with primes and subcontractors for organic growth. I thrive in building partnerships and collaboration. I’m known as a trusted advisor, strategic-thinker and problem-solver.Core Competencies: -Project /Program Management-Account Management-Agile Methodologies-Integrated Branding -Acquisition and Retention-Client and Vendor Relations -Budget Planning, Forecasting-Sales Profitability and Growth-Staff Leadership and Mentoring-Brand ManagementKey Clients: Freddie Mac, Department of Transportation (DOT) Office of Personnel Management (OPM), ExxonMobil, US Department of the Interior–Acquisition Services Directorate, DoD–Military Health System, Deloitte, ExxonMobil, SAIC, White Oak Technologies, The SkillSource Group, PC Recyclers, Kuanta, Insight, and Fairfax County Government.

Pam Long's Current Company Details
Reynolds American Inc.

Reynolds American Inc.

View
Sr. Manager - Program Planning and Integration
Winston-Salem, NC, US
Employees:
10
Pam Long Work Experience Details
  • Reynolds American Inc.
    Sr. Manager - Program Planning And Integration
    Reynolds American Inc.
    Winston-Salem, Nc, Us
  • Reynolds American Inc.
    Sr. Manager - Program Planning And Integration
    Reynolds American Inc. Jul 2024 - Present
  • Freddie Mac
    Project /Program Management Senior
    Freddie Mac Jun 2020 - Feb 2024
    • Partner with cross-functional teams through entire project life cycles, overseeing initiatives encompassing social, web, video, email, collateral, and event materials for high-impact projects and campaigns.• Work with project sponsors, strategists, and creative staff to translate projects into well-executed and compelling deliverables in a complex environment.• Develop and execute project plans aligned with organizational goals that serve as roadmaps for success.• Coordinate schedules, milestones, and deliverables ensuring successful project delivery.• Strategically plan, monitor, and mitigate risks while adhering to governance processes and provide status reports.• Successfully launch major campaigns and introduce new tools and services, fostering training and driving adoption within the target audience.• Plan and manage project scope, budgets, resources, and requirements in collaboration with stakeholders, while effectively communicating project impacts.
  • Yes& Agency (Formerly Pci Communications)
    Senior Account Executive
    Yes& Agency (Formerly Pci Communications) Sep 2016 - Jun 2020
    • Orchestrated day-to-day project implementation for Department of Transportation/FMCSA campaigns and initiatives, enhancing safety and regulatory awareness. Successfully educated consumer and commercial transportation industry stakeholders.• Spearheaded management of a $3M revenue portfolio, overseeing end-to-end processes, including campaign and creative development, advertising, digital strategy, outreach materials, conference and exhibit support, email campaigns, video production, website maintenance, and social media presence.• Managed vendors, financials, billings, contract budgets, and resources effectively. • Identified and mitigated risks, and ensured adherence to financial constraints.• Developed and executed clear project plans, including scope definition, expectations, cost estimates, and schedules.
  • American Diabetes Association
    Managing Director- Account & Brand Strategy
    American Diabetes Association Mar 2016 - May 2016
    Alexandria
    Managed the tactics for a variety of integrated campaigns. Worked with internal functional teams and Partners and served as key point-of contact.Developed process for the Partners to better align the marketing communications department for an integrated approach that spanned from consulting, strategic planning, creative and content development, branding, digital, web, PR, and social media.
  • Leapfrog Solutions
    Account Services Director
    Leapfrog Solutions 2008 - Jun 2015
    Fairfax, Va
    Oversaw the entire Accounts Services Department comprised of personnel varying from account coordinators to senior program manager. Leveraged solid leadership and management skills in handling accounts, which include large-scale government and commercial contracts from key accounts such as the Office of Personnel Management (OPM), US Department of the Interior–Acquisition Services Directorate, DoD–Military Health System, Deloitte, ExxonMobil, SAIC, White Oak Technologies, The SkillSource Group, PC Recyclers, Kuanta, Insight, and Fairfax County Government.Ensured that clients’ business goals are all aligned with the appropriate marketing strategies and tactics.Provided astute direction with the client relationships for strategic integrated marketing communications campaigns; as well as to improve client’s marketing initiatives and programs. Earned numerous promotions within the company, from serving as senior account manager, to account director and account services director. Presided over meetings that focus on the development of strategic account plans, potential opportunities on larger accounts, and strategies for smaller accounts.
  • Phoenix Creative Group
    Senior Account Manager
    Phoenix Creative Group 2006 - 2007
    Potomac Falls, Va
    Served as agency liaison for various business-to-business (B2B) accounts, which involved developing various marketing tools and strategies to support brand awareness, establish credibility, and penetrate new leads.Played an integral role in developing and implementing aggressive brand development projects to include budgets, timelines, deliverables, and invoices.Executed SWOT analysis and brand audits while overseeing two internal staff members and various vendors.Participated in various business development initiatives and company pitches, and messaging workshops. Rendered first-rate service to a wide range of clientele, including Lafarge, Homestead Funds, American Woodmark Corporation, DreamMaker, ICI Mutual, Independent Benefit Services, McLean Insurance Agency, General Dynamics, LCC International, Teydo, and Trammell Crow.
  • Ineomarketing
    Senior Account Manager
    Ineomarketing 2005 - 2006
    Herndon, Va
    Worked closely with clients such as TIA, PVA, The Immix Group, Prescient, and Systems Furniture Gallery.Oversaw the strategic implementation of digital marketing programs and initiated follow-up support, estimate creation, product launches, and presentation delivery practices.Played an integral role for driving increase in return on investment (ROI), developing and implementing award-winning lead-generating programs, and managing CRM systems.
  • Tmp, Worldwide
    Senior Account Executive
    Tmp, Worldwide 1999 - 2005
    Mclean, Va
    Led the growth of multiple B2B/B2G advertising and marketing accounts worth more than $1M annually.Directed all efforts relating to client communication, branding, positioning, collateral development, advertising, online strategic planning, direct mail, and tradeshow deliverables.Successfully managed and delivered full-scale marketing, communication projects. Worked hand-in-hand with clients in establishing budget plan, timelines, creative briefs, proposal writing, and business development functions to ensure all their requirements were met.Oversaw several accounts for numerous clients, such as General Services Administration (GSA); Siemens; Corning; Navy Mutual Aid Association; SUPERCOMM; Internosis; InteliData; and Sotas.
  • Leudemann Design And Communications
    Business Owner
    Leudemann Design And Communications 1990 - 1999
    Sterling, Va
    Owned and operated my own marketing company for nine successful years. I built a strong and loyal clientele by providing dynamic, cost-effective strategy, creative services, and project deployment. Clients included Sun Microsystems, Future Homemakers of America, Defense News, PRC, and Media General Cable.
  • Image Communications
    Art Director
    Image Communications 1987 - 1990
    Mclean, Va
    As an art director, I designed and implemented print materials. I managed the design department, met with clients, oversaw quality control, and built sold relationships with clients.
  • Stohlman Advertsing
    Designer
    Stohlman Advertsing 1986 - 1987
    Alexandria, Va
  • Typography Studios
    Designer
    Typography Studios 1985 - 1986
    Winston-Salem, Nc

Pam Long Education Details

  • Radford University
    Radford University
    Advertising And Graphic Design

Frequently Asked Questions about Pam Long

What company does Pam Long work for?

Pam Long works for Reynolds American Inc.

What is Pam Long's role at the current company?

Pam Long's current role is Sr. Manager - Program Planning and Integration.

What schools did Pam Long attend?

Pam Long attended Radford University.

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