Pam Long Email & Phone Number

Winston-Salem, NC, US

• Partner with cross-functional teams through entire project life cycles, overseeing initiatives encompassing social, web, video, email, collateral, and event materials for high-impact projects and campaigns.
• Work with project sponsors, strategists, and creative staff to translate projects into well-executed and compelling deliverables in a complex environment.
• Develop and execute project plans aligned with organizational goals that serve as roadmaps for success.
• Coordinate schedules, milestones, and deliverables ensuring successful project delivery.
• Strategically plan, monitor, and mitigate risks while adhering to governance processes and provide status reports.
• Successfully launch major campaigns and introduce new tools and services, fostering training and driving adoption within the target audience.

• Orchestrated day-to-day project implementation for Department of Transportation/FMCSA campaigns and initiatives, enhancing safety and regulatory awareness. Successfully educated consumer and commercial transportation.
• Spearheaded management of a $3M revenue portfolio, overseeing end-to-end processes, including campaign and creative development, advertising, digital strategy, outreach materials, conference and exhibit support, email.
• Managed vendors, financials, billings, contract budgets, and resources effectively.
• Identified and mitigated risks, and ensured adherence to financial constraints.
• Developed and executed clear project plans, including scope definition, expectations, cost estimates, and schedules.

Alexandria

Managed the tactics for a variety of integrated campaigns. Worked with internal functional teams and Partners and served as key point-of contact.Developed process for the Partners to better align the marketing communications department for an integrated approach that spanned from consulting, strategic planning, creative and content development, branding.

Fairfax, VA

Oversaw the entire Accounts Services Department comprised of personnel varying from account coordinators to senior program manager. Leveraged solid leadership and management skills in handling accounts, which include large-scale government and commercial contracts from key accounts such as the Office of Personnel Management (OPM), US Department of the.

Potomac Falls, VA

Served as agency liaison for various business-to-business (B2B) accounts, which involved developing various marketing tools and strategies to support brand awareness, establish credibility, and penetrate new leads.Played an integral role in developing and implementing aggressive brand development projects to include budgets, timelines, deliverables, and.

Herndon, VA

Worked closely with clients such as TIA, PVA, The Immix Group, Prescient, and Systems Furniture Gallery.Oversaw the strategic implementation of digital marketing programs and initiated follow-up support, estimate creation, product launches, and presentation delivery practices.Played an integral role for driving increase in return on investment (ROI).

Mclean, VA

Led the growth of multiple B2B/B2G advertising and marketing accounts worth more than $1M annually.Directed all efforts relating to client communication, branding, positioning, collateral development, advertising, online strategic planning, direct mail, and tradeshow deliverables.Successfully managed and delivered full-scale marketing, communication.

Sterling, VA

Owned and operated my own marketing company for nine successful years. I built a strong and loyal clientele by providing dynamic, cost-effective strategy, creative services, and project deployment. Clients included Sun Microsystems, Future Homemakers of America, Defense News, PRC, and Media General Cable.

Mclean, VA

As an art director, I designed and implemented print materials. I managed the design department, met with clients, oversaw quality control, and built sold relationships with clients.

Alexandria, VA

Winston-Salem, NC