Pam Taylor Email & Phone Number

To refine something, is to free it from impurities or unwanted elements, therefore improving. At Refine, our key focus is refinement as a growth engine.Refining operations, process, pricing, vendor relationships, sales, and marketing is our focus. We have extensive leadership in digital marketing (advertising, operations, and technology), technology and equipment finance, and sales.When partnering with Refine you are engaging our network to find and create solutions for growth. We pride ourselves in offering a collaborative environment, flexible services and relationship driven growth.

Richmond, Virginia Area

Led the North America region within the global leadership team, focusing on executing growth strategies by leveraging brand and digital experience to provide market analysis and identify key prospects that best fit the company’s service platform. Served as a subject matter expert on marketplace developments, overseeing the entire sales cycle and providing operational leadership to ensure service level agreements were met.

Richmond, Virginia Area

Focused on building the Madras brand within the U.S. broadcast industry by selling marketing services and technology solutions to Broadcast media companies.

Richmond, Virginia Area

Provided thought leadership, strategic direction and industry insight with the purpose of building Madras Broadcast division.

Richmond, Virginia Area

Collaborated with business leaders to create and execute strategies that focus on defining their brand, building processes, engaging teams and growing revenue.

Des Moines, Iowa Area

Directed digital sales efforts for Meredith LMG, overseeing budget allocation, revenue management across local sales and programmatic platforms, and implementing a robust revenue tracking system. Managed inventory yield and provided strategic guidance on sales solutions. Spearheaded the development and branding of a marketing services division to drive group digital revenue. Acknowledged for expertise in mentoring station leadership, sales management, and sales teams.

Hartford, Ct & Springfield, Ma

Grew digital revenue for both stations through training of sales teams, managing inventory, budgeting and forecasting, creating new digital opportunities and managing vendor relationships.

Hartford, Ct

Recruited, hired and developed top talent. Managed a team of six new business sellers and led a sales team of ten in digital sales efforts. Drove revenue through the development and execution of successful strategies that promoted station goals and provided individual success.

Hartford, Ct

Grew revenue and share on existing business, developed new business and created custom multi-platform solutions that helped clients obtain their business objectives.

Hartford, Ct

Managed a list of top tier accounts, created multi-platform solutions, and lead the sales team in station initiatives while building relationships within the community and selling the value of station products. Identified by GE as a Top Performer and elected for Sales Leadership Training from candidates across the country.

Hartford, Ct

Developed new business through prospecting, conducting a needs analysis and creating a marketing solution that helped clients grow their business. Managed and grew an existing list that consisted of both agency and direct business. Coordinated with other Tribune properties to develop a multi-media plan that produced over $1,000,000 in local revenue. Developed a multi-platform sales initiative that was implemented across the country at other Tribune affiliates.

Roanoke, Va

Sourced funding and implemented programs for youth in the community.

Roanoke, Va

Developed and implemented a highly successful program that allowed emotionally disturbed children to remain in the public school system. Program was expanded into three school districts within a two - year period of development.