Ariel Pang Email & Phone Number

Singapore

• Managed social media channels for the handmade jewellery e-commerce startup
• Brainstormed and produced engaging Instagram posts, inclusive of visual direction
• Initiated the creation of the website journal in Dec 2018 to create narrative around products
• Pitched and wrote journal entries and other online content suiting the brand’s image to build rapport with customers, using optimized keywords
• Actively engaged with consumers and fellow businesses, and provided customer service support
• Maintained company’s webpage to ensure a user-friendly experience with up-to-date information

Singapore, Singapore

• Established the hospitality solutions startup's online presence and brand positioning through digitalcontent and marketing
• Worked closely with the product and sales teams to develop and execute a long-term content marketing plan for the launch and growth of the company’s SaaS product
• Owned copy for all business content, including website landing and content pages, social media,marketing campaigns, eDM, product UX, chatbot content, product knowledge library, and sales decks
• Managed all social media channels, increasing the company’s LinkedIn following by 147% andwebsite visits by 175,000% over a year

Singapore

• Oversaw all development of the international corporate website, including defining company brandguidelines, leading site architecture reviews, coordinating with regional branch offices and guidingthe Web development.
• Supervisor of all social media channels and creator of company's marketing strategies
• Budgeted, developed and launched Google Ads and marketing campaigns
• Monitored website traffic growth using Google Analytics
• Produced all published materials, including copywriting for website page content, blog posts, socialmedia entries and marketing campaign materials
• Produced and set up a product demo for client presentations, including creation of demo websitecontent and porting it to the demo app via internal CMS

• Conceptualized and managed content strategies for digital campaigns on Facebook and Instagram for clients spanning multiple industries
• Crafted copy for deliverables including social media posts, gamification campaigns, and traditional advertising, ensuring they complied with each client’s corporate guidelines
• Worked closely with team’s designers for visual direction and overall content visualisation of campaigns
• Handled client relations, providing feedback, campaign analytic reports and weekly updates
• Provided customer support via clients’ social media channels

• Nanyang Technological University's campus newspaper, with an average readership of 30,000 people, and a circulation rate of 5,000
• Led and work closely with a team of editors, writers, business managers and photographers
• Broke news story on a graduate student who was accused of molesting a male minor in January 2018. A man was arrested in relation to the case on the day the article was published, and the story was picked up by.

• AsiaOne
• Reported on local and international news events with relevant digital media packages including videos, photo galleries and social media activities
• Proactively pitched article ideas and followed up on them, on top of efficiently completing assigned articles within stipulated deadlines
• Assisted the tech team in identifying bugs and problems with the beta content management system in preparation for AsiaOne site revamp in May 2017STOMP
• Followed up on reader-submitted contributions in a timely manner to attain a comprehensive background of the news coverage by contacting readers and relevant parties eg. Singapore Police Force

One month stint where I was in charge of teaching Primary One students and taking care of their overall well-being at the student care centre.

- Took care of primary school aged children (7 - 12 years old)- Planned and executed events for the student care centre such as holiday activities, and assisted in tutoring those in lower primary (7 - 8 years old)

Bachelor’S Degree, Communication And Media Studies, Honours (Distinction)

Activities and Societies: NTU Cultural Activities Club NTU CAC Business Committee 2018 (Chief Publicity Officer), Arts from the Heart 2017.

Bachelor'S Degree, Communication And Media Studies

Digital Media and E-marketing Issues in Public Relations

Gce 'A' Levels

Activities and Societies: Overseas Community Involvement Project to Cambodia 2012, Orientation Facilitator and Leader for the JC1.