Response for marketing of the entire range of people movers (commercial)

Responsible for volumes and market share for SCV passengers in the Northern regionDrive ATL/BTL campaigns to attain short term volumes and longer term brand aspirationsMaintain a control on variable marketing expenses for the regionEnsure a highly motivated sales team

Responsible for volumes and market share for Light Commercial vehicles in the Northern regionDrive ATL/BTL campaigns to attain short term volumes and longer term brand aspirationsMaintain a control on variable marketing expenses for the regionEnsure a highly motivated sales team to facilitate better volumes and market shares

Conceptualize and drive all marketing activities across India Upgrade skills of the pan India sales team by ensuring development of training modulesSingle point of contact for liaisoning with the technical teams to conceive and develop new products in the small commercial vehicles category

Conceptualize and drive all marketing activities across India Upgrade skills of the pan India sales team by ensuring development of training modulesSingle point of contact for liaisoning with the technical teams to conceive and develop new products in the small commercial vehicles category

Responsible for Passenger Car sales in Sri Lanka

Strategy for entry into ASEAN for Tata MotorsRetail based incentive scheme for the distributors

Double the sales of Tata Magic in the state of Uttar PradeshResponsible for developing systems to sustain the increase in sales for Tata Magic in the sales of Uttar Pradesh.

I was deputed in Ghana for two months to ensure the successful launch of the Tata Ace. My brief was to create, train and lead a multi-ethnic and multicultural sales team and put an infrastructure in place to deliver significantresults in a short span of time.I recruited and trained the team, opened new sales outlets, met with financiers, planned and executed marketing activities and sold the ACE. The sales numbers have been on the rise ever since the project was undertaken andhave reached… Show more I was deputed in Ghana for two months to ensure the successful launch of the Tata Ace. My brief was to create, train and lead a multi-ethnic and multicultural sales team and put an infrastructure in place to deliver significantresults in a short span of time.I recruited and trained the team, opened new sales outlets, met with financiers, planned and executed marketing activities and sold the ACE. The sales numbers have been on the rise ever since the project was undertaken andhave reached satisfactory levels within 4 months of the project. Show less

Worked on Smart Communication - Automation of various information systems relating to the production lines and HR initiatives. Was involved in providing areas of improvement and suggestions and implementing the suggestions by involving the various stakeholders.Sales Force Automation - enabling the dealer sales force to update the central database (CRM database) using their mobile handsets.Was a part of analyzing benefits, vendor evaluation, negotiations, legal contract and roll out in… Show more Worked on Smart Communication - Automation of various information systems relating to the production lines and HR initiatives. Was involved in providing areas of improvement and suggestions and implementing the suggestions by involving the various stakeholders.Sales Force Automation - enabling the dealer sales force to update the central database (CRM database) using their mobile handsets.Was a part of analyzing benefits, vendor evaluation, negotiations, legal contract and roll out in the western region for the commercial vehicle business unit of Tata Motors. Show less

Worked with the marketing team of Tata Nano. Looked after the online reputation management on the Tata Nano

Trainee for 6 months - working with passenger Vehicles and Commercial vehicles for 3 months each

The project was with the Ideator cell of JWT. It involved compilng of business strategies across the world and across sectors. A project that gave me access to a whole world of knowledge apart from teaching me about the advertising industry.