Pankaj Kumar Email & Phone Number

Toronto, Ontario, Canada

Noida, Uttar Pradesh, India

• Keyword research in coordination with client business objectives to optimize existing content.• Technical SEO analysis and recommendations, taking into consideration website architecture.• Developing optimization strategies that increase the company's search engine results rankings.• Providing recommendations for content development in coordination with SEO goals.• Off-Page SEO (Directory Submission, Classifieds, Image, Submission, File Submission, Video Submission, Blog Submission, Quora Answering, Forum Commenting).• Monitoring and Reporting search results and search performance across the major search channels.• Coordinating with international client on Teamwork.• Keeping pace with SEO and Internet Marketing industry trends and updates.

Noida Area, India

• Developing and managing 3 WordPress websites.• Reviewing Technical SEO issues and implementing fixes.• Evaluating competitor’s Digital Marketing strategies and creatingplans to overtake them.• Coordinating with Graphics Designer, SEO Executive, and ContentWriter for the formulation of strategies.• Improving the user experience on the company’s website (Includesdesign, content, and usability).• Creating Social Media Optimization strategies to create a brandname in Social Media and raise awareness.• Improving overall engagement with Social Platforms Company Page.• Creating social media campaigns and calls-to-action that drivetarget audiences.• Devising strategies to drive online traffic to the company websiteand generating qualified leads.• Brainstorming new and creative growth strategies.• Keeping abreast of integrated marketing trends.

Noida Area, India

• Conducting market research and competitive analysis.• Off-Page Link Building (Directory Submission, Classifieds, Image,Submission, File Submission, Video Submission, Blog Submission, QuoraAnswering, Forum Commenting)• Managing and implementing of Link Building strategy with theteam.• Boosting DA, PA &Trust flow of website by building Links onauthorities websites• Coordinating with the technical team to make websiteimprovements and to ensure SEO best practices.• Coordinating with other team members for building backlinks.• Working with editorial and marketing teams to drive SEO in contentcreation• Keeping abreast of the latest SEO tools and techniques.• Monitoring and evaluating web analytics and SEO reports.• Executing social media activities (i.e. tweeting, sharing, engaging,liking, increasing social reach)

Pgdm, Marketing

Activities and Societies: IT and Operations Club PGDM covers various aspects related to Marketing Management, Marketing Research.

Bba (Cam), Computer/Information Technology Administration And Management

This is a full-time three year program similar to BBA with an additional emphasis on use of Information Technology (IT) in Management. IT.

Senior Secondary School, Commerce

Activities and Societies: Art & Craft, Wood Craft, Swimming