Paolo Crivelli Email & Phone Number

Milano

I am Leading the EMEA Marketing Operations, including the coordination of the Strategic plan, the definition of the Marketing mix, product launches and the priority tactics implementation. the Marketing Team works with a solid cross-functional collaboration the relevant departments, including, Sales, CAM, Medical affairs, Clinical Application, Market.

Italy And Belgium

Lead the Global Client Services Team that supports Pharmaceutical, Medical Device and IVD companies to extract the relevant science data and the clinical experience of thought leaders, using a unique systematic approach firmly founded in applied educational and behavioral science. Develop together with our clients and thought leaders the appropriate.

Italy

Main Responsibilities: GLOBAL PORTFOLIO STRATEGY & PLANNING: Set the Medium and Long Term Plan for the Group, and the “Menu expansion strategy” including Value Pricing and the Investigational assays, in cooperation with the VP R&D, the CEO and the CCOVALUE PRICING: Created the “Value Pricing tools” to justify Premium Pricing by translating advantages of.

Stillwater, Minnesota, USA

PEOPLE MANAGEMENT: restructured the US Marketing Team, building a Team of 8 people: implemented solid Sales & MKTG synergy to accelerate deals closing, add on opportunities, Sales Force effectiveness. In charge of market evaluations and MKT development studies to expand clinical utility of novel and/or underpenetrated assays. DISTRIBUTION AND BUSINESS.

Vercelli

PEOPLE MANAGEMENT: includes the WW responsibility for the Corporate Marketing Team: Mtkg Directors, Mktg Manager, Product Manager, Communication Manager, Business Analyist, Administrative Assistant. Functional reports, all Subsidiaries Marketing functions WW ( around 45 colleagues)B2B STRATEGIC COLLABORATIONS: managed key Business Partner negotiating.

Tolochenaz, Switzerland

ACTIVA Therapy is a Medical Device for Parkinson disease, Essential Tremor and Dystonia)Restructured the ACTIVA MKTG Team: 11 people – 4 Product Manager, 1 Administrative Assistant, the Procedure Solution Team of 5 Field Specialists plus 1 Product Manager.Implemented product launches, such as ACTIVA rechargeable and the future indications under evaluation.

Tolochenaz, Switzerland

Head of Gastroenterology & Urology Divisions (Head of MGU MKTG) in MedtronicMGU turnover of 200$ millions worldwide, and growth rate above 25% Portfolio: includes devices from Medtronic research and companies acquisitions: InterStim, sacral nerve stimulation for urinary and faecal incontinence; TUNA for patients with BPH; Gatekeeper, for patients with.

Leiderdorp, The Netherlands

Responsible for setting the strategy and implementing the marketing support for OMNIC in both Europe and EMEA. OMNIC with a turnover of 280 million Euro was Yamanouchi Europe’s best selling brand accounting for more than 50% of the company’s revenue. Delivered a €40M growth, growing the share of Urologists prescriptions and reinforcing MKTG programs in key.

Milan (IT) And Leiderdorp (NL)

P&L responsibility for the BU with revenue of €70M2000-2001. Support the development of the European OMNIC strategy and responsibility of the 2001 Urology Summit Meeting in New York, the largest KOL meeting organized in Urology). Achieved large KOL endorsement and a stream of new publications which supported increased prescriptions from GPs. Project Leader.

Milano, Italia

Execution of OMNIC launch, a drug for Benign Prostatic Hyperplasia co-marketed with Boehringer Ingelheim. OMNIC became leader in the alpha blocker segment five months after launch and class market leader 18 months after launch, exceeding €40M sales. Yamanouchi Italy was the best performing market in EU.

Degree In Pharmacy, Pharmacy And Pharmacology, 110/110

Postgraduate Course In Leadership Capabilities