Marco Papa Email & Phone Number

Treviso, Veneto, It

Italy

In my current role, I spearheaded the creation and successful launch of a global partner program built from the ground up without an allocated budget. My focus has been on aligning strategic objectives with partner value propositions to drive mutual growth. I manage every aspect of partner engagement, from strategic planning and recruitment to onboarding, enablement, and co-marketing initiatives. By leveraging data and analytics, I have engineered strategies that enhance partner-driven growth and optimize revenue streams. Collaborating across marketing, sales, customer success, and tech product teams, I forge strong alliances and develop comprehensive enablement plans that maximize impact.My leadership extends to managing and expanding partnerships with leading ISVs, cloud providers, and system integrators, including key relationships with SAP, Zebra, and AWS, where I have driven industry certifications and tech integrations.Key Accomplishments:▶️ Developed and implemented a global partner strategy within the first six months, successfully onboarding 10+ strategic partners and generating a $15M ARR-qualified pipeline.▶️ Contributed 100% of ARR for H1 2024 through partner-generated deals, leveraging targeted incentives and strategic go-to-market initiatives.▶️ Surpassed a 30% goal by driving 76% of the committed pipeline for H1 2024 via high-impact partnerships, strategically prioritizing opportunities for substantial growth.▶️ Delivered the first partner-generated opportunity within 120 days, swiftly capitalizing on synergies to accelerate time-to-market and sales integration.▶️ Led the integration of Milkman with SAP for the launch of the SAP Experience Center in Munich, overseeing project management, sales and technical enablement, and marketing efforts.▶️ Implemented a company-wide Salesforce process for capturing partner leads and opportunities, creating custom records, fields, and workflows without any allocated budget.

Partnership Leaders is the industry association where Partnership / Channel / Alliances / Business Development leaders at the top technology and service companies around the world come to share insights, learn, and grow.

Italy

At FarEye, I served as the primary interface between partners and the company, driving revenue through the effective management of both partner-generated and partner-influenced sales. My role focused on managing relationships with affiliates, ISVs, technology partners, OEMs, and resellers across EMEA and Japan, ensuring they were fully enabled to sell and implement FarEye solutions.I was instrumental in leading the SAP Global partnership, where I focused on joint value propositions, go-to-market strategies, and technology integrations. I managed the SAP Store as a validated app within the Partner Edge Build Program, driving joint sales efforts that significantly contributed to our success.Key Accomplishments:▶️ Achieved top 5% quota performance across revenue-generating roles by implementing targeted strategies and leveraging partner ecosystems to drive sales and expansion.▶️ Revitalized a key partner relationship, successfully closing a previously stagnant opportunity through strategic management and deal execution.▶️ Generated 82% of EMEA ARR for Q2 2022 and 52% for the year through partner-generated deals, surpassing the 25% target and driving substantial regional growth.▶️ Successfully deployed and launched the FarEye Partner Portal using Magentrix technology, enhancing operational efficiency and partner interactions.▶️ Closed high-impact deals with SAP, launching a certified integration within six months, solidifying FarEye’s market position.FarEye is a predictive logistics SaaS platform that is making deliveries efficient for industries across Retail, Manufacturing and Transport and Logistics.

Italy

In this role, I led strategic business development efforts across Italy and the Iberian Peninsula, addressing complex challenges in e-commerce, retail, logistics, and manufacturing. By leveraging comprehensive supply chain expertise and innovative SaaS solutions, I successfully drove customer success and market expansion. See key accomplishments in the section below.

London, England, United Kingdom

I acted as a bridge between marketing, business development, product and sales, developing targeted programs that engaged key accounts with tailored messaging. My work emphasized industry-specific needs and cross-functional collaboration to enhance customer engagement and growth.

Singapore

As the Sr. Marketing Specialist, I directed demand generation activities for the Logistics and 3PL vertical across APAC. I orchestrated digital and offline campaigns, managed partner marketing initiatives, and executed comprehensive market analyses to identify opportunities and strengthen Blue Yonder’s market position.Key Accomplishments (related to the overall experience in Blue Yonder across roles):▶️ Leveraged digital intent data (6Sense) to open a high-value opportunity in Europe, demonstrating a proactive approach to market engagement.▶️ Launched the top-converting campaign of the year, earning the Best Marketing Team Internal Award for the UK and EU, showcasing innovative strategy.▶️ Secured a $1M+ opportunity with a key Southeast Asian account through targeted direct marketing, reflecting deep regional market understanding.▶️ Organized the inaugural Partner Summit 2019 in Singapore independently, partnering with Accenture, Microsoft, and others, attracting over 200 participants.▶️ Developed and launched the PICK-MAN Campaign, a gamified approach to warehouse automation technology, showcased at Accenture Technology Center, boosting brand visibility.Blue Yonder (formerly JDA Software) provides a seamless end to end digital fulfillment platformthat empowers the world’s leading companies to intelligently anticipate and satisfy the expectations of the consumers they serve.

Singapore

At SI Media, I opened new markets in Southeast Asia, India, and Japan, securing enterprise customers like SingTel, MediaPrima, and Telekom Malaysia. I successfully closed the largest deal in the company’s history, both in terms of customer size and dollar value. My efforts led to a remarkable 837% sales growth in APAC within one year, driven by the distribution channel network I established. Additionally, I was instrumental in the UX design and launch of a “killer app” censorship software that significantly contributed to our market success.SI Media is a software house in the Broadcast Media Industry. During my international experience with the company I acquired a deep understanding of the broadcast management software such as Media and Digital Asset Management, cloud-based broadcast services, Traffic, Newsroom Computer System, Graphics, Censorship, Playout automation, middleware integration and automated workflows.

Online

I published blog posts related to Digital Marketing, Mobile Marketing, Social Media (SMM), Communication, Automation Marketing, Start-up, etc

Asolo, Treviso, Italy

Experience in the Family Business (Hairdresser):▶️ Roles and Responsibilities: I held various roles, including hair stylist, visual merchandiser, and CRM management. I started as a versatile hair stylist and gradually shifted my focus to marketing and communication, thanks to my university studies in the field and my growing passion for the sector.

Master Degree In Marketing And Communication, Marketing, 4

Retail Marketing, Digital Marketing, Database Marketing, Marketing Plan, Inbound Marketing, Outbound Marketing, Communication

Bachelor Degree In Business Economics, Economics, 4

Activities and Societies: Course "City managemenet lab" in which we discuss about city government intended in economical, communicational.