R.Papi Mashamba Email & Phone Number

Bryanston, Gauteng, South Africa

-Google My Business: Manage and maintain all business listings for optimal visibility and engagement.-SEO: Implement and refine SEO strategies to enhance website rankings across all domains using Ahrefs, Webmaster tools.-Website Management: Oversee the management of 11 domains, ensuring consistent performance, updates, and content accuracy on Wordpress CMS.-Google Tag Manager & Search Console: Utilize Google Tag Manager for tracking and analytics, and manage Google Search Console for all 11 websites to monitor and optimize performance.-Content Creation: Develop engaging content across multiple platforms, tailored to target audiences and brand voice.-Social Media Management: Oversee the social media strategy and execution for 11 Instagram and Facebook pages, driving engagement and brand awareness.-YouTube Management: Manage and create video content for 7 YouTube channels, focusing on audience growth and content quality.-Graphic Design: Design digital artwork for various marketing campaigns, ensuring alignment with brand identity.-Direct Booking CRM: Integrating Bigin CRM with direct booking , training reservations on system and execute direct booking to improve customer engagement, retention and conversion.-User Experience (UX) Design: Optimize website user experience to enhance navigation, accessibility, and overall customer satisfaction.-Eres and Profit Room: Manage content for Eres and Profit Room booking engines, ensuring up-to-date and accurate information to maximize direct bookings.-Online Advertising Strategy: Refine online advertising strategies to drive increased direct bookings and enhance overall digital marketing effectiveness.

South Africa

-Marketing Strategy Development: Craft and implement tailored marketing strategies to drive business growth for various clients.-Social Media Management: Oversee social media presence and community engagement for multiple brands, fostering strong customer relationships.-Promotional Campaign Management: Plan and execute promotional campaigns to enhance brand visibility and customer engagement.-Media Buying: Manage online media buying, optimizing ad placements to achieve maximum ROI.-Online Advertising: Develop and manage online advertising strategies for multiple clients, ensuring effective reach and conversion.-Website Development: Lead website development projects for various clients, ensuring functional, user-friendly, and aesthetically pleasing online platforms.

Sandton South Africa

-Managing the Digital Marketing of 13x Shopping Centres in Johannesburg for a listed fund SA CorpREIT-Developing the Digital marketing strategy and plan for the portfolio-Respond to online customer enquiries in real time on the website and Social Media for each shoppingcentre-Use digital platforms to measure and reward customer loyalty – through Facebook, Instagram and wifiapp-Profile the target audience and ensure the most relevant communication is being sent to the database-Build and maintain a customer database – collect customer info and segment into categories for futurecampaigns and marketing-Build and maintain a social media influencer database – Update and audit influencers social mediapresence and alignment with our marketing objectives, interview influencers regularly and-Conduct regular research on the latest digital trends and make recommendations to the whole teambased on this research-Growing the Wi-Fi users across the inland portfolio by doing competitions and advertising of the WI FIapp.-Curate and create content for all social media platforms in line with digital best practice-Continually monitor and adapt digital marketing strategies in order to maximise the return on marketinginvestment-Ensure best practice are applied to all Digital platforms – Website, Social Media and SmartMall App-Assist marketing Senior Manager with requested tasks – Sending out marketing opportunitiespresentations to clients and presenting to them, consulting clients on digital marketing best practicesand providing them with strategies to increase sales.-Assist Senior Marketing Manager with on-site visits as per request – Setting up activations forcompetitions, profiling each building and client visits and meetings-Liaise with clients on content and general correspondence-Work with Skybird (Website provider) to align Social media and SmartMall App content-Campaign Advertising using Social media platforms-Managing the Digital Marketing Budget

Sandton Johannesburg

-Did all Marketing management and Branding for Bonmas Consulting-Develop and optimize the Integrated marketing communication-Creating marketing strategies – Marketing research using the 5 Cs of Business and integrating themwith the 4 Ps to create a marketing strategy that meets the business needs-Executing marketing strategies for sales – Creating work flows that reach sales targets, answeringcustomer inquiries from the Chabot through Hubspot CRM, sales leads generation and closing.-Email Marketing and customer database management through Hubspot CRM-Website Management and creation using wordpress, notepad ++ with HTML, CSS and PHP on theFTP of the websites..-Search Engine Optimization – Keyword Research, keyword targeting back-linking and website speedoptimization-Graphics Design and Video editing for ads and events-Events planning – Identifying collaborations with likeminded groups for events, planning and executingin house events-Content creation – For the website, ads, social media using graphics design tools with occasionalphotography and videography.-Social Media Marketing – Respond to customers from Facebook, scheduling posts,-Advertising Campaign Management – Google ads development, Facebook ads development-Brand ambassador and champion - Aligning the company brand with the mission by contentlyreviewing USP, brand messaging and awareness to assist marketing and sales objectives.-Managing a marketing team of 7 people - PR manager, Business development manager, SalesManager and 4 sales representatives to meet marketing & sales objectives.

-Worked as a Digital Marketing consultant for small businesses, in Personal Health, Finance, Transport,logistics, insurance entertainment and more.-SEO (Search Engine Optimization) – Keyword research and targeting for higher SERP for clientswebsites.-Search Engine marketing – using Google ads, Google my business and Native ads-SEO Audits and strategies development for increased ranking-Social Media marketing integration planning and execution – Analysing optimal posting times,frequency and brand alignment for social media marketing communication.-PPC Marketing – managing the campaigns and optimizing for reaching targets-Content creation – Aligning content with brand message and voice to create brand awareness ofcompanies-Building company websites - using wordpress-Copywriting for adverts on Social media, websites, posters or flyers-Graphics and visual designs for projects - using brand guides-Digital Marketing strategy development - Doing marketing research and strategy implementation forclients.

-Executive Marketing planning and financial planning-Execution of marketing targets and community building (Direct and Online)-Public relations – Creating relationships with like minded groups, opinion leaders and institutions-Public speaking on Radio and TV for various campaigns-Events planning – hosting weekly, bi weekly and monthly events, managing attendees and event co-ordination.-Training and on-boarding new recruits on the marketing department-Managing the marketing department with over 10 staff members-Social Media and content creation – Posting on social media and advertising-Website management and advertising

-Personal Management of the team-Direct Sales of Credico clients products in various shops across Pretoria-Training new people in direct sales and marketing-Managing a team of 10 field agents

Bachelor Of Arts - Ba, Communication And Economics

BA major in Communication and Economics

Matric (Grade 12)