I have over fifteen years of extensive experience in the fashion industry spanning design, global-sourcing, exports and marketing departments, with a proven history of successfully co-creating exponential business growth.
My expertise is to envision product offering in the global high-street fashion markets with a focus on customer understanding, end-cost and production feasibility. In my current profile, I not only lead and foster environmentally-conscious and digitally-competent design teams, but also innovate, develop and curate in-house and client specific collections to drive business goals for 100 million USD+ businesses.I have the skill and experience to conceptualise and execute completely sustainable collections from the concept to finished product stage including their branding and packaging. The global shift of fashion to the virtual world, has inspired me as well to incorporate 3D virtual design in my collections with the help of experts.I am a high-impact design leader and a goal driven professional, who ensures results with a combination of creative vision and strategic thinking. I consider strategic team-building, co-creating and effective communication that can inspire and motivate peers and bring about transformational change in the organisation as my core strengths. I also enjoy a reputation for creativity, innovation, problem-solving attitude, as well as driving transformative change to make existing brands more profitable . By virtue of being a part of the core business development team of my current organisation, I have also mastered the role of successfully collaborating with new potential business clients. I have experience in setting up design studios that cater to the sensibilities of different brands and product categories. This includes end-to-end conceptualisation, planning and executing projects with architects, designing the entire layout including furniture, lighting, fittings and fixtures, as well as facilitating the visual merchandising and display as per seasons and stories. I believe I am a creative thinker and an agent of change who is constantly evolving processes and ideating new solutions. I am adept at bridging the gap between data insights and design offerings with prolific understanding of the International Retail and Wholesale Fashion Industry.
My travels, both business and leisure, across the globe, have exposed me to different cultures and lifestyles; and working with people from different nationalities has contributed to my adaptability, awareness, acceptance, humility and empathy.
