Monitoring the over all growth of the organization in terms of new and existing business development. Actively involved in new product development which can bring more value to our clients, managing campaign delivery, turnaround time, troubleshooting and other key performance indicators relating to mobile advertising and advertising technology related ad operations.Ensuring on time campaign launch and diligent monitoring and ownership of campaigns, working closely with a global team to maintain and improve efficiency.Managing, optimizing and trafficking direct media properties, towards the company’s overall goals and visionClose deals with the world’s leading advertisers, publishers, agencies and networksPlan Business Development and Client Strategy, and participate in building ROI-based tools to increase productivityMonitor and solve campaign related issues including troubleshooting of campaign delivery, reporting, tracking / attributionInvestigate and resolve inventory discrepancies within advertising systems and proactively streamline workflow processes to increase efficiencies and prevent roadblocks throughout a client’s lifecycleEvaluate and enhance Sales and Ad Operations workflow and best practices

Manage mobile product road map to ensure alignment with vision and strategy while balancing the needs of front-line business and marketing stakeholders to meet key business objectives.Through customer interaction, sales and marketing feedback, and competitive analysis, identifies and evaluates product enhancements. Translates identified business needs into product and feature requirement.Manage current and new mobile development initiatives such as data delivery with optimization.Manage life cycle of each initiative, beginning with the initial business analysis through to post launch performance reporting.Developing positioning documents and briefs for all new features for key executive and business operation stakeholders. Coordinate with marketing managers and sales to develop and implement cohesive go-to-market plans.Maintains ongoing relationship with user base, through meetings, focus groups, conference callsDeveloping education and training plan for new initiatives. Ensure executive stakeholders, business, operational units have working knowledge of product in a timely manner. Establishes, monitors, and reports on key performance indicators (KPI’s) for Mobile properties.Builds and maintains positive working relationships with all areas –technology (internal/external), key users, publishing & marketing, sales, customer service.Responsible for accuracy and recency of policy and business information on mobile properties.

Role:-Creating campaigns according to the clients requirement for new and existing clients.-Technical enhancement which can benefit the existing product and optimize operations.-Managing call center-Engaging existing user through engagement and acquiring new user through different modes of promotion.-Managing modes like USSD, IVR, SMS, OBD and WAP end to end.-Managing existing key clients and new clients by regular communication and daily reports to keep them posted.-Integration, Designing, managing new campaigns and initiatives to improve the revenue-New product development for market leadership & future growth-Responsible for revenue tracking & projections.-Responsible for launching the existing product on IVR.-Implemented Up-selling and cross selling to increase reach & penetration