• Leading strategy and execution for Digital marketing at Zenith Leisure Holidays across search, display, social, and mobile.• Closely working with the different channels heads to create strategy for sales & marketing• Responsible for driving Innovations across the business to generate top-line & optimize expense.• Assisting creative and designing/development team to improve the performance of existing campaigns like AdWords, Social & Display• Research and strategic planning to increase revenue & organic/paid traffic• Identifies and evaluates new digital technologies for generating leads/customers. • Developing media strategies that put clients’ brand or product in front of their target audience.• Developing a different digital presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.• Communication to management on strategy/project development, timelines, and results• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere• Research and strategic planning to develop the Medical Tourism vertical to providing medical assistance to people from all over the world who choose to come to India for their healthcare requirement. Product Development:• Develops new software product concept and enhancements to existing product design that reflect market and user requirements. • Conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. • Develops requirements documents, functional specifications, and mock ups to clearly illustrate product ideas and concepts. • Participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of products to the market.

•Closely working with the different vertical heads to create strategy for sales & marketing•Contributing towards driving Innovations across business to generate top-line & optimize expense•Assisting creative and designing team to improve the performance of existing campaigns like AdWords, Social & Display (e.g. A/B testing of landing pages and creative)•Identifying and hiring new affiliates/digital media agencies to increase business for the organization and managing existing ones and supporting them with a variety of innovative campaigns.•Conceptualizing and executing CPL, CPC/CPS/CPV/CPM campaigns, online offers & Promotions.•Translate business goals into effective marketing strategies that deliver measurable impact across all properties: Web and Mobile Website at every stage of the customer lifecycle.•Strong understanding of media planning fundamentals. Involved in development of media plans which can be used effectively reach the target audience.•Analysis of campaigns by creating various reports and analyzing it using tools like Google Analytics and other tools like MS-Excel to measure the campaign performance.• Driving the brand positioning of the organization by leveraging all relevant communication channels.•Monitoring affiliate/digital campaign analyze & optimize performance by tracking key metrics (Visits, Bounce Rate, Page per Visits, Average time, leads etc) to measure ROI on digital spends.•Team assistance, monitoring and creating strategies to improve overall performance•Facilitating rolling out of a robust CRM system (Salesforce) to ensure that evaluation systems/ checks and processes are in pace to monitor progress & ROI of each campaign•Monitoring development and activation of TUI India’s website and social Media platforms•Directing a team of 5 members while regulating the set-up of call center business in India including planning, execution, monitoring and control of the set-up in India

TUI India is part of the TUI Group, one of the world’s leading leisure travel companies, with presence in over 180 countries. In India we started operations in the year 2005.As part of my current role, I am responsible for paid online campaign, affiliate campaign, website traffic growth, website UI and UX, brand development, web analytic, research and marketing strategy of digital promotion.

Worked on Pay Per Click advertisement, web site traffic growth (Organic SEO Method & SEM Method), e-news letter/ E-mail marketing, advertising revenue. developed SEO strategy and statistics systems.

Search Engine Marketing (Google, Yahoo, MSN), PPC Campaign Management & Optimization, Google Adwords, Yahoo New Sponsored Search Marketing, Microsoft ad center, Web Analytics, Pay Per Click Copywrting & Advertising, Keyword Research, Bidding for keywords on Google, Yahoo & MSN, Reporting (DART, DFA, live accounts), Overseas Online Accounts Handling, Affiliate Marketing, New Business Development, Customer Relationship Management,etc.

Brand development, web site traffic growth, web site ROI and advertising revenue. Developed brand strategy and statistics systems.Keyword Research and Market Analysis: Analyze both the ‘popularity’ and ‘competitiveness’ of keywords and select of search terms that show high marketing potential.

I worked as a Jr. Software Developer in Mindstorm Infotech. My experience was good & learned lot.