1. Contributed 18% to the top line of the primary product by leading Customer Lifecycle Management(CLM) through Marketing automation- Designed and implemented 3 API integrations connecting nurturing platforms to marketing automation tools, enabling seamless data exchange and workflow optimization- Conducted comprehensive User Acceptance Testing (UAT) for tool validation, ensuring 80%+ lead nurturing success rate and performance alignment with business requirements- Collaborated with vendor to successfully set up and configure WhatsApp Business account, enabling effective customer engagement, increasing appointment chances by 20% and lead conversion by 5%2. Owning KPIs for management of Google Ads: Responsive Search Ads (RSAs) with a budget of INR 18 lakh/m & Display Ads with a budget of INR 4.5 lakh/m- Responsible for setting up events and conversions in Google analytics 4- Accountable to work with the inhouse team and vendor to finalize on the monthly media plan, get approval from the CMO and budget sign-off from the CEO3. Successful in reducing Cost-per-lead(CPL) by 20% for RSAs continuously for 3 months- Spearheaded the development of high-performing ad copies, digital asset management (DAM) strategies, and marketing resource management (MRM) processes, driving brand consistency and campaign effectiveness- Conducted thorough keyword research and analysis to inform targeted SEM campaigns, boosting search engine visibility, driving high-quality traffic, and maximizing ROI4. Accountable for monthly Search engine optimization audits, sitemap updations, on-page SEO and content management5. Successful in securing brand coverage in renowned publications such as The Print and 80+ ANI publicationsOrganization culture:1. Profitability over teamwork and mentorship2. Revenues over employees' job satisfaction3. Speed over perfectionTried to make it work, but did not happen. Would prefer a people's first approach culture.

1. Successfully increased revenue by 4x month-on-month for a client by optimizing its on-page SEO2. Executed Lead Generation campaigns on Facebook for all clients of the agency within a budget of INR1 lakh/m3. Managed and maintained accurate and up-to-date 10 Product Detail Pages (PDPs) for e-commerce client, ensuring seamless customer experience, optimal product information, and alignment with latest brand guidelinesOrganization Culture:1. Get to work directly with the founders2. Humble and friendly work placeUnfortunately had to leave to pursue higher education.

1. Successful in onboarding a client project worth $2000 through Influencer Marketing efforts2. Developed and executed comprehensive off-page SEO strategies, resulting in 50% increase in website authority & significant improvement in organic search engine rankings, with 8 target keywords ranking in the top 3 positions3. Leveraged WordPress Content Management System (CMS) to craft and publish 50+ high-quality guest posts, driving 25% increase in referral trafficOrganization work culture:1. Fixed working hours2. Target bound work