Patrick Arbus Email & Phone Number

Geneva, Switzerland

Suisse

Geneva

• Led a diverse team across two time zones (India/USA), managing email campaigns for prominent brands like ebookers, MrJet, Orbitz, Cheaptickets, and Travelocity on Adobe Campaign Classic. Orchestrated ~200 campaigns, generating approximately $23M in Gross Profit in 2022 with a send volume of 1.4B.• Collaborated on multi-brand initiatives, including reactivation campaigns and large-scale projects, engaging with Marketing, Tech, Creative, Finance, Analytics, Datawarehouse Managers, and Development engineers.• Contributed insights to prerequisites and needs for large scale initiatives, actively engaging with peers and senior management.• Developed and implemented solutions to streamline and automate the campaign sending process, resulting in a remarkable 50% reduction in workload. This effort allowed for a significant reduction in team size, from 4 to 2 members, optimizing hiring costs.• Actively participated in ESP contract discussions, reducing spend by approximately 20% and optimizing costs in storage, active contacts, and forecasted sends.• Transitioned to the role of Software Development Engineer III in Spring 2023, managing Legacy Support Requests. Organized and led the Legacy Support Team across three time zones (USA/India/EMEA), significantly reducing the open issues backlog by 40%.** Key Skills **• Team Leadership and Global Collaboration• Multi-Brand Campaign Management• Multinational Team Coordination and Management• Strategic Insight Contribution for Campaign Optimization and Performance Analysis• Contract Negotiation and Cost Optimization

Geneva, Switzerland

• Spearheaded a dynamic team, including Data-warehouse Managers, Web Developers, and Email Marketing Managers, steering CRM efforts for ebookers, MrJet, Orbitz, Cheaptickets, and Travelocity.• Coordinated the migration from Salesforce/Marketing Cloud to Adobe Campaign Classic, overseeing IP-Warming and the development of commercial emails. Achieved impressive results with an increase in unique open rate, clickthrough-rate and ROI within 6 months.• Managed end-to-end workflows, IPs, and data import/export with the Data Warehouse Team, ensuring seamless integration with third-party tools such as Movable-ink and Dragonpass.• Vigilantly ensured GDPR, CCPA, and Right-to-be-Forgotten compliance across brands, maintaining a flawless track record with a 0% customer escalation for CRM.• Elevated customer experience through increased segmentation and behavioral trend utilization, resulting in a 2% rise in unique open-rate and 3% in clickthrough-rate.• Navigated the challenges of the Covid period with exceptional flexibility, ensuring timely and correct communication for all brands every day of the week. Despite a turbulent period, successfully mitigated audience database impact, minimizing unsubscribe levels and recovering with a minimal ~10% decrease post-stabilization and travel resumption.** Key Skills **• Adobe Campaign Classic Leadership• Team Management and Coordination• Data Integration and Workflow Management• Compliance Assurance (GDPR, CCPA, Right-to-be-Forgotten)• Customer Experience Enhancement through Segmentation and Behavioral Trends Utilization

Geneva Area, Switzerland

• Spearheaded the development and implementation of an advanced customer segmentation framework for all 7 EMEA ebookers Point of Sales, managing 8 variations and MrJet on Salesforce Marketing Cloud. The result was a 20% increase in personalized and targeted campaigns, contributing to elevated customer engagement and loyalty.• Oversaw and optimized the segmentation processes, ensuring precise and data-driven campaign creation, automation, and Recency and Omni-Channel optimization. This meticulous approach led to a 30% reduction in campaign creation time, streamlining operations and increasing overall team efficiency.• Led multiple complex projects, including the successful implementation of a CRM Campaign Manager sub-system hosted on Marketing Cloud. This innovative system enabled the creation of commercial campaign variations in just 5 simple steps, significantly reducing the workload and time spent on campaign development.• Championed GDPR and CCPA compliance across all marketing data and systems, establishing a robust framework that ensured customer data privacy. The implementation of compliance measures resulted in a 0% customer escalation for CRM-related concerns and reinforced trust in customer relationships.** Key Skills **• Advanced Customer Segmentation Framework Development• Segmentation Process Oversight and Optimization• Project Leadership for CRM System Implementation• Compliance Champion (GDPR/CCPA)• Campaign Efficiency and Automation Implementation

Geneva Area, Switzerland

• Managed CRM growth for the DACH Region, collaborating with Sales, Brand, Finance, Creative and Marketing teams as well as third-part agencies to maximize revenue opportunities.• Led a team of 5, delivering omni-channel CRM marketing campaigns on Responsys and on Salesforce Marketing Cloud (former ExactTarget), achieving a 23% increase in communication effectiveness.• Developed innovative communication initiatives resulting in increased ROI, Clickthrough-rate, and Open-Rate.• Implemented comprehensive customer segmentation strategies, tailoring campaigns for diverse audiences and achieving a 15% uplift in customer engagement Year-over-Year (YoY).** Key Skills **• CRM Growth Management• Team Leadership• Omni-Channel Campaign Delivery• Innovative Communication Initiatives• Customer Segmentation Strategy Implementation

Geneva Area, Switzerland

• Directed the successful execution of a real estate online platform project within tight constraints, ensuring delivery according to the original plan.• Acquired and coordinated resources, motivating the team to meet project objectives effectively.• Effectively communicated with internal and external stakeholders, resolving project issues and mitigating risks to ensure project success.• Implemented strategies for efficient team collaboration, leading to the timely delivery of the project's first phase.** Key Skills **• Project Execution Leadership• Resource Acquisition and Coordination• Stakeholder Communication and Resolution• Risk Mitigation• Team Collaboration Strategy Implementation

Geneva Area, Switzerland

• Conducted comprehensive cross-segment analysis, providing actionable recommendations to senior sales management for enhanced performance, efficiency, and customer satisfaction.• Identified new market opportunities, offering insights on share trends and competitor performance to drive focused action plans and achieve sales objectives.• Assisted in quarterly reviews, contributing to the optimization of data quality and improved market understanding for increased sales effectiveness.** Key Skills **• Cross-Segment Analysis• Actionable Recommendation Generation• Market Opportunity Identification• Competitor Performance Analysis• Data Quality Optimization

Geneva Area, Switzerland

• Tested and deployed a new eCommerce solution platform, including sales team and senior management training, resulting in a seamless transition and improved online performance.• Led and coordinated projects with sales teams, customers, and business partners to implement new online solutions, local developments, and suggested improvements.• Formulated global online strategies to reduce costs, time, and labor, increasing online sales and overall efficiency.• Facilitated communication with Senior Management to promote online solutions both internally and externally, enhancing the overall online strategy.** Key Skills **• eCommerce Solution Deployment and Training• Project Leadership and Coordination• Global Online Strategy Formulation• Stakeholder Communication and Management• Continuous Improvement and Efficiency Enhancement

Geneva Area, Switzerland

• Tested and deployed a new eCommerce solution platform, implementing and promoting digital marketing strategies for increased online sales.• Led projects with sales teams, customers, and business partners to implement new online solutions, emphasizing digital marketing trends.• Formulated global online strategies, incorporating digital marketing initiatives to reduce costs, time, and labor while enhancing online sales.• Facilitated communication with Senior Management to promote online solutions, applying digital marketing strategies both internally and externally.** Key Skills **• eCommerce Solution Deployment• Digital Marketing Strategy Implementation• Project Leadership and Collaboration• Global Online Strategy Formulation• Stakeholder Communication and Management

Geneva Area, Switzerland

• Played a crucial role in the Order-entry team, managing new small and medium customer orders efficiently through SAP.• Cooperated on process improvement project, streamlining the order-entry workflow and enhancing overall operational efficiency.• Contributed to the smooth functioning of the team, ensuring accurate and timely processing of customer orders.** Key Skills **• SAP Order Processing• Process Improvement• Team Collaboration• Operational Efficiency• Accuracy and Timeliness

Geneva Area, Switzerland

• Managed new small and medium customer orders as part of the Order-entry team, utilizing SAP to streamline the order processing.• Implemented process enhancements to optimize order fulfillment and improve customer satisfaction.• Collaborated with cross-functional teams to ensure seamless communication and alignment of operations. ** Key Skills ** • SAP Proficiency• Order Processing and Management• Process Optimization• Cross-Functional Collaboration• Customer Satisfaction Focus

Multimedia / Bachelor Of Art, - Multimedia, 3D, Graphic Design, Webdesign, Webprogramming, Database ...

Lead Graphic Design, Multimedia Executive, CD-Rom/DVD author, Web Design Manager, Web Application Developer, Database Developer.

Ipma Certification, Project Management (Ipma)

Computer Science

Activities and Societies: Member of the Geneva's Geekboard.Studying during 2 years Computer Science at University before moving to the SAE.

Scientific "Maturité" - Type C, Science.

Activities and Societies: Président du comité YearBook (1997-1998), Responsable du Ciné-Club (1998)