Patrick Arbus Email & Phone Number

Geneva, Switzerland

Suisse

Geneva

• Led a diverse team across two time zones (India/USA), managing email campaigns for prominent brands like ebookers, MrJet, Orbitz, Cheaptickets, and Travelocity on Adobe Campaign Classic. Orchestrated ~200 campaigns.
• Collaborated on multi-brand initiatives, including reactivation campaigns and large-scale projects, engaging with Marketing, Tech, Creative, Finance, Analytics, Datawarehouse Managers, and Development engineers.
• Contributed insights to prerequisites and needs for large scale initiatives, actively engaging with peers and senior management.
• Developed and implemented solutions to streamline and automate the campaign sending process, resulting in a remarkable 50% reduction in workload. This effort allowed for a significant reduction in team size, from 4 to.
• Actively participated in ESP contract discussions, reducing spend by approximately 20% and optimizing costs in storage, active contacts, and forecasted sends.
• Transitioned to the role of Software Development Engineer III in Spring 2023, managing Legacy Support Requests. Organized and led the Legacy Support Team across three time zones (USA/India/EMEA), significantly reducing.

Geneva, Switzerland

• Spearheaded a dynamic team, including Data-warehouse Managers, Web Developers, and Email Marketing Managers, steering CRM efforts for ebookers, MrJet, Orbitz, Cheaptickets, and Travelocity.
• Coordinated the migration from Salesforce/Marketing Cloud to Adobe Campaign Classic, overseeing IP-Warming and the development of commercial emails. Achieved impressive results with an increase in unique open rate.
• Managed end-to-end workflows, IPs, and data import/export with the Data Warehouse Team, ensuring seamless integration with third-party tools such as Movable-ink and Dragonpass.
• Vigilantly ensured GDPR, CCPA, and Right-to-be-Forgotten compliance across brands, maintaining a flawless track record with a 0% customer escalation for CRM.
• Elevated customer experience through increased segmentation and behavioral trend utilization, resulting in a 2% rise in unique open-rate and 3% in clickthrough-rate.
• Navigated the challenges of the Covid period with exceptional flexibility, ensuring timely and correct communication for all brands every day of the week. Despite a turbulent period, successfully mitigated audience.

Geneva Area, Switzerland

• Spearheaded the development and implementation of an advanced customer segmentation framework for all 7 EMEA ebookers Point of Sales, managing 8 variations and MrJet on Salesforce Marketing Cloud. The result was a 20%.
• Oversaw and optimized the segmentation processes, ensuring precise and data-driven campaign creation, automation, and Recency and Omni-Channel optimization. This meticulous approach led to a 30% reduction in campaign.
• Led multiple complex projects, including the successful implementation of a CRM Campaign Manager sub-system hosted on Marketing Cloud. This innovative system enabled the creation of commercial campaign variations in.
• Championed GDPR and CCPA compliance across all marketing data and systems, establishing a robust framework that ensured customer data privacy. The implementation of compliance measures resulted in a 0% customer.
• Advanced Customer Segmentation Framework Development
• Segmentation Process Oversight and Optimization

Geneva Area, Switzerland

• Managed CRM growth for the DACH Region, collaborating with Sales, Brand, Finance, Creative and Marketing teams as well as third-part agencies to maximize revenue opportunities.
• Led a team of 5, delivering omni-channel CRM marketing campaigns on Responsys and on Salesforce Marketing Cloud (former ExactTarget), achieving a 23% increase in communication effectiveness.
• Developed innovative communication initiatives resulting in increased ROI, Clickthrough-rate, and Open-Rate.
• Implemented comprehensive customer segmentation strategies, tailoring campaigns for diverse audiences and achieving a 15% uplift in customer engagement Year-over-Year (YoY).** Key Skills **
• CRM Growth Management
• Team Leadership

Geneva Area, Switzerland

• Directed the successful execution of a real estate online platform project within tight constraints, ensuring delivery according to the original plan.
• Acquired and coordinated resources, motivating the team to meet project objectives effectively.
• Effectively communicated with internal and external stakeholders, resolving project issues and mitigating risks to ensure project success.
• Implemented strategies for efficient team collaboration, leading to the timely delivery of the project's first phase.** Key Skills **
• Project Execution Leadership
• Resource Acquisition and Coordination

Geneva Area, Switzerland

• Conducted comprehensive cross-segment analysis, providing actionable recommendations to senior sales management for enhanced performance, efficiency, and customer satisfaction.
• Identified new market opportunities, offering insights on share trends and competitor performance to drive focused action plans and achieve sales objectives.
• Assisted in quarterly reviews, contributing to the optimization of data quality and improved market understanding for increased sales effectiveness.** Key Skills **
• Cross-Segment Analysis
• Actionable Recommendation Generation
• Market Opportunity Identification

Geneva Area, Switzerland

• Tested and deployed a new eCommerce solution platform, including sales team and senior management training, resulting in a seamless transition and improved online performance.
• Led and coordinated projects with sales teams, customers, and business partners to implement new online solutions, local developments, and suggested improvements.
• Formulated global online strategies to reduce costs, time, and labor, increasing online sales and overall efficiency.
• Facilitated communication with Senior Management to promote online solutions both internally and externally, enhancing the overall online strategy.** Key Skills **
• eCommerce Solution Deployment and Training
• Project Leadership and Coordination

Geneva Area, Switzerland

• Tested and deployed a new eCommerce solution platform, implementing and promoting digital marketing strategies for increased online sales.
• Led projects with sales teams, customers, and business partners to implement new online solutions, emphasizing digital marketing trends.
• Formulated global online strategies, incorporating digital marketing initiatives to reduce costs, time, and labor while enhancing online sales.
• Facilitated communication with Senior Management to promote online solutions, applying digital marketing strategies both internally and externally.** Key Skills **
• eCommerce Solution Deployment
• Digital Marketing Strategy Implementation

Geneva Area, Switzerland

• Played a crucial role in the Order-entry team, managing new small and medium customer orders efficiently through SAP.
• Cooperated on process improvement project, streamlining the order-entry workflow and enhancing overall operational efficiency.
• Contributed to the smooth functioning of the team, ensuring accurate and timely processing of customer orders.** Key Skills **
• SAP Order Processing
• Process Improvement
• Team Collaboration

Geneva Area, Switzerland

• Managed new small and medium customer orders as part of the Order-entry team, utilizing SAP to streamline the order processing.
• Implemented process enhancements to optimize order fulfillment and improve customer satisfaction.
• Collaborated with cross-functional teams to ensure seamless communication and alignment of operations. ** Key Skills **
• SAP Proficiency
• Order Processing and Management
• Process Optimization

Multimedia / Bachelor Of Art, - Multimedia, 3D, Graphic Design, Webdesign, Webprogramming, Database ...

Lead Graphic Design, Multimedia Executive, CD-Rom/DVD author, Web Design Manager, Web Application Developer, Database Developer.

Ipma Certification, Project Management (Ipma)

Computer Science

Activities and Societies: Member of the Geneva's Geekboard.Studying during 2 years Computer Science at University before moving to the SAE.

Scientific "Maturité" - Type C, Science.

Activities and Societies: Président du comité YearBook (1997-1998), Responsable du Ciné-Club (1998)