Ashley HomestoreGeneral Manager 2019 – Present• Direct the operational planning, deliver the strategy and execution of 30,000 sq. ft. store generating over $8M in annual revenue by achieving operational targets, monitoring PnL statements, facilities management, and implementing measures to attain target metrics • Perform people-oriented activities of (30 direct reports – 4 Department managers & 26 sales/customer services reps) including employee engagement, development and performance management, hiring and retention, and compensation recommendations• Oversee financial responsibility focusing on budgets, sales/marketing, customer experience and escalations, gross margin, store profitability, shrinkage, inventory turnover• Ensure merchandising reflects corporate objectives and local market conditions and corporate marketing initiatives are being executed at the store level• Maintain Health and Safety Standards and ensuring compliance with all training aspects throughout the assigned regionHighlights:• Implemented roster management, leveraging talent powered systems and encouraging a strength-based environment to attain results and foster growth• Turned around the sales of Brampton, Stoney Creek, and Scarborough locations by focusing the team on training, developing associates' customer service skills, and implementing changes based on customers' feedback• Exceeded goals in key metrics, such as profit, sales, employee retention, and customer service (NPS)

Successfully directed a 90+ team representing a wide demographic of ages, backgrounds and skill sets. Implemented and delivered on strategic plans for the region focusing on the key areas of opportunity specific to the area and co-developed detailed plans with the management team.

• Drove team engagement to ensure achievement of business continuity plans & organizational objectives, facilities management, loss prevention programs, collaborating on process development and implementation, achieving service level agreements• Managed the budgeting, sales, customer experience and escalations, store profitability, shrinkage, and inventory turnover• Conducted regular store audits, assessed store needs, and developed action plans covering all operational and marketing areas• Directed a team of 90+ (sales/customer reps/managers); involved in recruitment, prepared performance reports, provided regular feedback, conducted performance appraisals, and ensured plans are in place to short up performance short-falls• Managed operational budgets with a focus on cost control (burden costs), P&L management, and negotiating contracts with potential new customers to achieve/exceed targeted sales and profit objectives as defined by the organization• Responsible for new store openings and existing store closings by following opening and closing procedures by performing in-depth P&L operations evaluation Highlights:• Received the “Leadership Excellence Award” within the company• Turned around numerous bottom-ranking stores by empowering staff, implementing new business systems, and providing ongoing vision-casting • Surpassed annual targets in key metrics areas including sales, profits, customer service, and employee retention• Engaged actively in employee reviews, coaching, and performance management using the "One-minute Management" technique• Drove top customer satisfaction scores for Region by hosting weekly Operational/Sales calls for the district focused on training and sharing best practices to achieve profitability• Exceeded sales budgets by over 7% previous fiscal year; launched an Assertive Campaign, driving sales and winning Top District

• Facilitated the launch of Linen Chest in Ontario (opening of 6 stores in GTA); reviewed store P&L and budgets use it as reference for marketing and promotional activities, staff scheduling, identifying sales targets, and inventory management• Maintained store staff job results by coaching, counseling, and disciplining employees, planning, monitoring, and appraising job results; performed human resources functions including recruiting, selecting, and training new personnel• Formulated pricing policies by reviewing merchandising activities, determining additional needed sales promotion, authorizing clearance sales by studying trends• Managed the market of merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios; develop a combination of traditional marketing and digital marketing campaigns• Consistently ranked in the top performers year over year in KPIs for providing an outstanding customer experience

• In-charge of business operations plan with defined action steps, a realistic timeline, and clear goals to support strategies required • Responsible for managing operational budget, financial reporting, and resources for each short and long-term contract and services, P&L, operational strategy, estimation, complex quotation & estimation, impact analysis, forecasting & capacity planning• Performed workflow management, coaching, training, development, performance management, and completing performance appraisals of employees as per the organization's policies and applicable legal requirements• Oversaw inspections and was responsible for negotiating, completing and submission of all survey reports with Steamship Lines, Insurance companies, and small businesses• Increased productivity by 20%, Year over Year, by ensuring all survey reports are completed within 15 days from inspecting cargo• Achieved increased revenue 30% over 4 years by acquiring new clientele

• Delivered key performance indicators by ensuring flawless execution of the customer experience; drove new business and increases sales through marketing initiatives, including local-level marketing, managing human resource functions, maintaining design standards, managing operations, inventory management, merchandising, shrink/loss prevention, scheduling, payroll, etc• Improved close rate from 11% to 19% through coaching and skill development

• Accountable to support store sales reports/results, expense management, reduce shrink and damages by managing assigned area including merchandising and presentation, backroom, frontline, cash office, customer service, markdowns, scheduling, shipping, and receiving; performed recruitment, training, and performance management of employees• Consistently ranked in the top five in revenue to budget, sales profit (10% YOY increase), shrinkage, employee experience standpoint