Mitesh Patel Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Developed and executed successful marketing strategies for a range of cannabis-related brands, catering to diverse user groups, from recreational to medical users.
• Spearheaded key marketing and design solutions that helped High Tide achieve the distinction of being the first profitable cannabis retail-focused company and the top revenue-generating cannabis company.
• Leveraged extensive knowledge of cannabis regulations to successfully develop and sell products through retail and online government channels across North America.
• Demonstrated an impressive track record of creating winning design and marketing strategies for cannabis products, including advertising, packaging, and product and web design.
• Increasing annual email marketing revenue from $200k to $2 million.

Toronto, ON, Canada

Toronto, Canada Area

• Designed several successful startup brands
• Created dynamic pop and package designs
• Successful pop programs for BBB, Staples, Wegmans and Canadian Tire

Toronto, Canada Area

• Developed innovative packaging and product designs for the recreational Cannabis market
• Managed and elevated branding and marketing for well-known Cannabis brands, such as Snoop Dogg Pounds, Cheech and Chong Up in Smoke, Trailer Park Boys, and Jay and Silent Bob
• Led the creative direction of Core*Mart's smoking accessory program, resulting in exceptional package, product, and pop designs
• Boosted Famous Brandz's retail sales by creating successful wholesale and retail websites, generating a significant 100% increase in revenue
• Increased revenue by 50% through the creation of effective MailChimp campaigns
• Established strong partnerships with major Marijuana LPs by designing digital and print dispensary catalogs.

401 Bentley Street, Markham, ON

• Led and championed creative for on-site print graphics, including packaging, Point of Purchase (POP), advertising, trade shows, and catalogs, resulting in increased brand recognition and product sales.
• Served as a proactive brand ambassador for 7 in-house and 15 private label brands across multiple retail channels, covering 2200 SKUs, and drove significant growth through effective marketing strategies
• Conceptualized and executed successful POP programs for Home Depot, Bed Bath and Beyond, Orchard Supply, and in-house Candle Impressions gift program, increasing sales and brand awareness
• Conducted dynamic and engaging presentations and led packaging presentations for Costco and Bed Bath and Beyond, showcasing brand-driven creative and technical copywriting that resulted in increased customer engagement.
• Doubled private label SKUs by fostering strong partnerships with in-house design teams such as Michaels, Pier 1, Pottery Barn, Restoration Hardware, and Cost Plus World Market, and driving sales growth across multiple.
• Exceeded revenue targets for Michaels account, increasing sales from $1-5 million, and for Pier 1 account, increasing sales from $200,000-1 million, by delivering consistent and effective branding strategies

401 Bentley Street, Markham, ON

• Successfully led the rebranding of the Mirage Flameless Candle, leading to a highly lucrative national program with Target and Hobby Lobby, which generated multimillion-dollar revenue.
• Mentored and managed a diverse and talented creative department, comprising in-house/freelance designers, photographers, and packaging engineers, driving them towards excellence and success.
• Devised and implemented innovative strategies for quick and efficient design, branding, production, and set design, ensuring optimal outcomes and maximum productivity.
• Cultivated a collaborative and innovative work environment, fostering multidisciplinary collaboration, and creative problem-solving to achieve exceptional results.
• Revamped the Costco Flameless Candle packaging, exponentially increasing the SKU offerings from 3 to 6, selling over 1 million candle packages worldwide, and generating an impressive $30 million in revenue.
• Established an art project management system that streamlined operations, minimized errors, and boosted efficiencies, further enhancing overall productivity and profitability.

401 Bentley Street Markham

• Led the creation of 2 major annual catalogs
• Devised strategies for quick and efficient design, branding, production and set design
• Established an in-house photography department which reduced lead time and saved $10,000 in photography costs
• Reduced print costs from $50,000 to $5,000
• Significantly reduced errors by creating checklists, product specification documents and implementing best practices for design and production
• Created a color proofing system, that significantly improved print quality internally and externally

401 Bentley Street

• Established the in-house graphics department
• Designed a fresh new look for the Inglow and Candle Impressions packaging
• Redesigned Costco flameless candle packaging which resulted in SKUs growing from 1 to 3, and revenue increasing from $1-5 million
• Designed trade show graphics for the Chicago and Atlanta Gift shows
• Designed brochures, posters, advertisements, packaging, catalogs, panel displays, direct mail collateral, and promotional pieces for print and outdoor media

I crafted dynamic web advertising content whilst spearheading the re-design of our internal website.

Crafted stylish and captivating children's apparel, packaging, and stationery by engaging in fruitful collaborations with renowned licenses such as Disney, Warner Brothers, NHL, and Marvel. Created visually stunning and entertaining graphics that captivated and delighted audiences.

Created fun and engaging textbooks layouts, for multiple page academic textbooks

Responsible for web, direct mail and brochure designs, working with insurance and consulting firms

Executive Certificate In Digital Marketing, Digital Marketing, Johnson School Of Management, A

Certified in managing owned and paid media including SEO/SEM (Google Adwords), Email Marketing, Content Marketing, Facebook, YouTube.

Bachelor'S Degree, Graphic Design

Bachelor'S Degree, Graphic Design