Roberto Paredes Email & Phone Number

Madrid, Es

Madrid, Spain

- Strategy development: Collaborate with the marketing team to develop influencer marketing campaign strategies + identify and define goals and success metrics for each campaign.- Influencer scouting and selection: Research and select influencers that align with the brand and campaign objectives, evaluate the relevance, reach, and engagement of potential influencers.- Influencer Relationship Management: Establish and maintain strong relationships with influencers, negotiate contracts and collaboration agreements with TM.- Coordination and Communication: serve as the main point of contact between the brand and influencers + communicate campaign expectations, deadlines, and deliverables to influencers.- Campaign Supervision: Oversee the execution of influencer marketing campaigns, ensure influencers adhere to brand guidelines and content requirements.- Content Management: Review and approve content created by influencers before publication, ensure content aligns with the brand strategy and complies with regulations and standards.- Monitoring and Analysis: Monitor the performance of influencer marketing campaigns + analyze campaign data to evaluate ROI and the effectiveness of implemented strategies.- Budget Management: Oversee and manage the budget for influencer marketing campaigns, and ensure efficient resource allocation and spending optimization.- Market Research and Trends: Stay updated with trends and changes in the influencer marketing landscape, identify new opportunities and emerging platforms for future campaigns.

Madrid, Comunidad De Madrid, España

- Client portfolio management and brand activation: Managed client portfolios to drive brand activation and growth.- Agencies, brands, artists, and influencer management: Coordinated with agencies, brands, artists, and influencers to create impactful marketing campaigns.- Advertising campaigns management: Directed advertising campaigns from concept to execution, ensuring alignment with client goals.- Direction of live and pre-recorded content: Led the creative direction of live and pre-recorded content to meet production standards.- Talent scouting: Recruited top talent to enhance project quality and team capability.- Content and trend analysis for brand integration: Analyzed trends to integrate brands effectively into relevant content.- Sponsorship production for all channels: Produced sponsorship content for diverse media channels to boost brand visibility.- Fees, rates, and suppliers negotiation: Negotiated fees and contracts with suppliers to optimize costs and quality.- Supervision of staff (20+) and technical team (30+): Oversaw large teams, ensuring productivity and adherence to project deadlines.- Big events leadership: Led the organization and execution of large-scale events for successful outcomes.- Coordination and direction of studio and on-location shoots: Managed all aspects of studio and on-location shoots to deliver high-quality results.- Editing of advertising pieces for TV broadcast: Edited TV advertising content to meet broadcast standards and impact audiences.- Branded content and influencer marketing: Developed strategies for branded content and influencer marketing to enhance digital engagement.- 360 actions across TV, social media, and video platforms: Executed integrated marketing actions across TV, social media, and video platforms for cohesive brand presence.