My career experience and skills have grown from my childhood hobbies: Reading, writing, story creation or just being creative. I've been now able to convert my passion into various roles in my career.Background:I completed my PGDM in Marketing & Finance in the year 2018. After working as a Marketer in a B2B product company, I left my job, and to chase a bigger purpose in life, I started a journey called 'VennPlay' which is now acquired by a Company in the same field.What I am up to currently:Moving a step ahead toward my passion for Market research and User centricity, I did a formal User experience/User Interface course from DesignBoat School. Currently, working in 'Byldd' as an Associate Product Manager and building the simplest User experience, bringing a product to a higher level and adding more value to it.What do I do when I'm not working:I love listening to classic Bollywood music, pampering my dog 'Coco', digging up deep into Indian mythology, re-running 'F.R.I.E.N.D.S.' and of course- Food-adventuring with my best half.
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Product ConsultantLumen VenturePune, Mh, In -
Associate Product ManagerByldd Jan 2022 - Feb 2023Product Management:- Worked with a cross-functional team of engineers and designers- Successfully managed six projects at the same time by carefully planning, prioritizing tasks, and communicating regularly with team members to ensure each project aligned with the overall product roadmap.- Analyzed product, customer, and market data to identify and define new product opportunities or improvements to the current product.- Lead internal teams to develop and coordinate a successful development, launch, and lifecycle management of product initiatives.- Developed product roadmaps and communicated product plans and progress to stakeholders, such as senior management or customers.- Managed and prioritized the product backlog, ensuring that the team was working on the highest-value features first.User Experience Design:- Created user personas, user flows, wireframes, and prototypes to communicate design concepts and to test and refine product features.- Worked with cross-functional teams to develop user-centered design solutions that were technically feasible and aligned with business objectives.- Contributed to the development of design systems, design guidelines, and other tools to ensure consistency and scalability in product design.- Worked with the development team to ensure that designs were implemented accurately and according to specifications.- Presented design concepts and user research findings to stakeholders, such as senior management or customers, to gain buy-in and support for design decisions.- Advocated for the user and the importance of user-centered design throughout the product development process. -
Sales And Marketing ManagerCodemischief Jan 2021 - Apr 2021Pune, Maharashtra, India- Creating effective marketing strategies that assist the efforts of sales teams and generate additional leads. - Evaluating the marketing campaigns to guarantee the best outcome. - Generate marketing resources and run campaigns to assist work of sales teams - Demonstrating outcomes of marketing efforts through metrics and deliverables -
Co-FounderUnzebra Sep 2019 - Nov 2020Pune/Pimpri-Chinchwad Area- Built a business plan that is focused on raising self-awareness among children & allows parents to have a proactive approach towards parenting.- Conducted a market research with 100+ parents to understand the challenges faced in parenting.- Did content marketing to create awareness on topics such as self-awareness, mental health, parenting etc.- The start-up is now acquired by another business in the same field. -
Marketing ExecutiveDemandfarm May 2018 - Aug 2019Pune, Maharashtra- Established effective implementation and promotions of 'Salesforce Appexchange Marketing Program' & 'Microsoft Go to Market Program'- Coordinated with Digital Marketing agency on key deliverables and communication strategies- Executed communication strategies and competitor analysis- Maintained and managed the company’s social media accounts- Developed a content calendar across all platforms- Planned and maintained company's website- Assisted in branding publications and documents- Analyzed and assessed monthly performance and campaigns. -
Summer InternH&R Block May 2017 - Jul 2017Pune Area, India- Identified & convinced prospect clients to register on ‘earlyGST’ portal- Gave brief presentations to the prospects about ‘earlyGST’ & its products- Provided end to end GST implementation support for our clients- Built GST vendor database for our clients.
Pareena Mathur Skills
Pareena Mathur Education Details
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University Of KotaAccountancy And Business Statistics -
University Of KotaBachelor Of Commerce (B.Com.) -
Ux/Ui Design
Frequently Asked Questions about Pareena Mathur
What company does Pareena Mathur work for?
Pareena Mathur works for Lumen Venture
What is Pareena Mathur's role at the current company?
Pareena Mathur's current role is Product Consultant.
What schools did Pareena Mathur attend?
Pareena Mathur attended Institute Of Management Development And Research (Imdr) ,pune, University Of Kota, University Of Kota, D.a.v. Public School - India, Designboat Ui/ux School.
What skills is Pareena Mathur known for?
Pareena Mathur has skills like Leadership, Social Media, Content Management, Microsoft Powerpoint, Business Development, Team Management, Microsoft Office, Microsoft Word, Microsoft Excel, Marketing, Design Thinking, Wordpress.
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