Mike Parent is a Senior Vice President Media Strategy and Operations at Mbuy. He possess expertise in digital media, advertising, digital marketing, strategy, media planning and 43 more skills. Colleagues describe him as "I had the pleasure of working with Mike who served as the Managing Director at Mindshare on our RadioShack business. Mike performed at the highest levels of professionalism and integrity during some very challenging times. He's an adept listener and collaborator focused on achieving the goals and objectives of the organization and the team. He's a proven leader and is well-skilled at optimizing performance of the team and most importantly a client's media investment. I… Show more" and "Mike Parent hired me out of college 15 years ago and is the reason I still work in media today. He taught me early on that media is part art/part science and when you do it well, you can make an impact on your clients' business. The fundamentals are simple: * Listen to your client, understand their objectives (business & otherwise) * Never plan media in a vacuum, know what the rest of the team is doing * Avoid agency politics * Email rarely solves problems, talking… Show more"