Since May 2024, I have been working at ALIASYS as a Senior Marketing Specialist. During this time, I have implemented impactful initiatives in ALIASYS' branding and digital marketing, contributing significantly to the company's growth and online presence.

Since 2021, I have worked as the Content Manager, overseeing and fully supervising the development of content strategies, including website content, social media, webinars, and exclusive content production. We successfully completed the website migration project without any decline in page rankings. Following this, by increasing blog content production and implementing SEO activities, we achieved first-page rankings on Google for several key terms, as well as increasing lead generation for product orders and purchases.In 2022, we set a new record by generating over 20 billion IRR in successful leads via the website. Additionally, the first stages of commercializing the website’s educational content were successfully executed. From 2023 until the end of my collaboration with Ofogh Dadeha, I managed projects such as producing exclusive video content for the website and social media, SEO for the website, and overseeing social media and advertising campaigns.

I began my collaboration with Ofogh Dadeha in 2019 as a Senior Digital Marketing Specialist. In the initial phase, after identifying and analyzing the company’s needs in this area, I established the digital marketing department and implemented strategies for social media and website content management and production, planned and managed the SEO project, and increased the volume of content on the site’s blog. These efforts led to a shift in approach and significant improvements in the company’s online presence, including multiple articles appearing on the first page of Google search results and achieving rankings for several competitive keywords.Another key achievement was identifying the company’s need for major changes to the website, leading to the launch of the website migration project. Additionally, with the goal of commercializing educational content in the future, we created an internal brand for specialized webinars, successfully increasing awareness among the target audience.

My collaboration with Carpino as a Senior Digital Marketing Specialist took place over two projects. In the first project, with the goal of increasing the reactivation rate of inactive drivers on the driver side and boosting brand awareness on the passenger side, we successfully established communication channels for both sides. This resulted in increased attention from both parties towards Carpino's updated approach and led to greater engagement in the app and on social media platforms. Subsequently, through analyzing and presenting various plans to optimize social media content, creating creative content for both social media and the website, and designing and executing multiple advertising campaigns, we succeeded in increasing the reactivation rate of inactive drivers on the Carpino app.In the second project, aimed at increasing the number of successful rides and gaining a larger market share, we designed and executed several advertising campaigns. These efforts led to increased passenger awareness of the Carpino brand, better customer acquisition and retention, and ultimately the achievement of the project's primary goal—boosting Carpino's market share by 1% and recording 10,000 successful rides. In part of this project, we also designed and ran extensive advertorial campaigns showcasing Carpino's presence at the early days of the International Tehran Book Fair. This helped drive more drivers to attend these events and increased passenger usage of the Carpino app. Additionally, during this period, we succeeded in creating brand awareness and generating responses from Twitter users.

During my involvement with Honare Rooz Advertising Agency, I established the digital marketing department and launched advertising campaigns as the first step. Next, I implemented strategies to enhance the company’s digital presence, including designing and launching the initial version of the website, developing the website UI, updating the brand’s visual identity, creating a content strategy for social media, designing new catalogs, and producing demo reels to introduce Honare Rooz and its services. I also took full responsibility for managing and overseeing the creation of creative content for the agency’s social media and website.Following this, I collaborated with the business development team to establish the advertising campaign design division within the digital marketing unit. We focused on analyzing, planning, designing, and managing 360-degree campaigns and successfully developed campaigns for brands such as Golrang, Active, Vitana, Airi Plast, Bank Mellat, Bank Shahr, Action, Biodent, Ofogh Kourosh, Mardin, Afba, Rubika, Irancell, and more. For example, with campaigns for Karaaneh Tech Arman, an Irancell partner, aimed at increasing sales representative recruitment, we devised a new social media content strategy and launched targeted campaigns. This resulted in a significant increase in representative registrations in eastern and northern Tehran and parts of western Iran, earning Karaaneh Tech Arman a commendation as Irancell’s top sales and distribution partner.

While working at Honare Rooz, I also collaborated part-time with Karaaneh Tech Arman, Irancell's partner. Through this collaboration, I managed impactful projects for Afba, Mardin, and Irancell. I successfully launched content-driven social media campaigns for Afba and Mardin, which significantly enhanced their online engagement and brand visibility. For Irancell, we implemented targeted campaigns across key regions, which led to Karaaneh being recognized as one of Irancell's top-performing partners and receiving an award for outstanding sales performance.

During my tenure as a Digital Marketing Specialist at Vista Parto Teb, I introduced effective strategies for expanding the company’s presence on social media and other online platforms, leading to the initial launch of the company’s website and customer management system. In the next phase, I initiated and supervised social media marketing efforts focused on increasing brand awareness. By fostering a positive perception of the company’s online presence and participating in annual exhibitions, we successfully increased registrations of hospitals, clinics, and medical offices in our customer management system and boosted medical equipment sales.

In my role as a Technical Specialist at Negareh Sazan Mehr Atieh (NAMA), I contributed to two key areas. In the first area, focusing on Value-Added Services (VAS) projects, I successfully increased user registration rates by adjusting content strategies and running interactive campaigns. In the second area, I worked on the "iSeema" IPTV project (Iran's first internet-based TV service) as a Technical Specialist, collaborating with FiberHome and Asiatech. My role involved deploying the core infrastructure of the project at Asiatech’s Saadat Abad site and supporting the successful setup of multiple Edge sites based in Tehran. I also worked closely with marketing and content production teams to finalize the initial UI design for the iSeema IPTV project. Through our collective efforts, the iSeema IPTV project entered the commercialization phase with product sales launched in Tehran and select cities.Additional responsibilities at NAMA included:- Project management of VAS services for NAMA and Mobin One Kish (Partner of Hamrah Aval)- Creating innovative content for VAS services- Developing strategies to increase VAS customer acquisition- Designing, managing, and producing website content- Managing the infrastructure and network setup for the iSeema IPTV project- Overseeing the installation and deployment of the IPTV network infrastructure (core installation at Asiatech and various Edge sites)- Supervising the UI design of the iSeema IPTV project- Completing training courses with FiberHome (China) on IPTV deployment and implementation- Collaborating as a Technical Specialist with iSeema, FiberHome, Asiatech, and Datak- Working with Tehran Telecommunications Company to establish the IPTV network infrastructure for iSeema