Digital Marketing Specialist And Campaign Designer
Tehran, Tehran Province, Iran
During my involvement with Honare Rooz Advertising Agency, I established the digital marketing department and launched advertising campaigns as the first step. Next, I implemented strategies to enhance the company’s digital presence, including designing and launching the initial version of the website, developing the website UI, updating the brand’s visual identity, creating a content strategy for social media, designing new catalogs, and producing demo reels to introduce Honare Rooz and its services. I also took full responsibility for managing and overseeing the creation of creative content for the agency’s social media and website.Following this, I collaborated with the business development team to establish the advertising campaign design division within the digital marketing unit. We focused on analyzing, planning, designing, and managing 360-degree campaigns and successfully developed campaigns for brands such as Golrang, Active, Vitana, Airi Plast, Bank Mellat, Bank Shahr, Action, Biodent, Ofogh Kourosh, Mardin, Afba, Rubika, Irancell, and more. For example, with campaigns for Karaaneh Tech Arman, an Irancell partner, aimed at increasing sales representative recruitment, we devised a new social media content strategy and launched targeted campaigns. This resulted in a significant increase in representative registrations in eastern and northern Tehran and parts of western Iran, earning Karaaneh Tech Arman a commendation as Irancell’s top sales and distribution partner.