Paridhi Kothari (She/Her) Email & Phone Number

Goa, India

Hotspex is a market research agency focused on helping brands understand and apply proprietary consumer motivation insight.1. Deriving insights from field data to support recommendations for aligning new strategies with the clients' brands and delivering findings in form of presentations and spreadsheets.2. Designing and testing quantitative surveys to measure shopper behavior and attitudes for primary research in the field. 3. Co-ordinating with internal departments to set up proprietary tools and optimise project flows.

Remote

Selected for their 3rd Data For Good Program Cohort. 1. 8-week hackathon with Skin Check Champions to devise a data strategy, pioneering a National Skin Check Registry (Link).2. Conducted competitor research to inform the design of an internal dashboard that helps target services. 3. The solution was deemed the most creative use of data and analytics (Link)

Big Brother Watch is a non-partisan civil liberties group fighting for the right to privacy and speech. Supporting their 'Online Free Speech' campaign.1. Assessed DCMS (Department of Communication, Media and Sports) committee evidence, debate sessions and policy documents on the Online Safety Bill to aid collaboration with like-minded MPs and organisations.2. Analysed 200+ written evidence submitted to DCMS to help understand stakeholder opinions, goals and needs. 3. Researched content moderation policies and techniques, age assurance practices, digital identity frameworks, client-side scanning, and ad-based business models to support policy briefings and campaigns.

Ahmedabad, Gujarat, India

Worked with Arvind Sahay, Marketing and International Business Professor at India's most prestigious management institute.1. Researched, wrote and edited content for a textbook on neuroscience and consumer behaviour targeted at MBA students, branding and marketing managers (Placeholder Title: Neuroscience and Consumer Behaviour)2. Developed 200+pages of scientific content using academic research from psychology, neuroscience, consumer behaviour, and decision science. 3. Analysed real-world corporate marketing and branding campaigns from a neuro-behavioural perspective to supplement the book's research.

Ahmedabad, Gujarat, India

Worked with Professor Arvind Sahay, Professor of Marketing and International Business at India's most prestigious management institute.Project 1:1. Updated and edited the content of the book 'Brands and the Brain' to bring the book closer to publication. 2. Developed 30+pages of scientific content using academic research from psychology, neuroscience, consumer behaviour, and decision science. 3. Analysed real-world corporate marketing and branding campaigns from a neuro-behavioural perspective to supplement the book's research. Project 2: 1. To help devise a profitable pricing scheme for the client Coal India Limited, investigated how coal companies around the world price their various categories of coal, the nature of contracts they implement, and the interventions curated by the governments to support the companies.2. Analysed various marketing and branding campaigns by global coal companies to contribute to a new campaign proposal for the company.

Master Of Science - Ms, Behavioural And Economic Science, Distinction

Term 1: Issues in Psychological Science, Methods and Analysis in Behavioural Science, Behavioural Microeconomics Term 2: Behavioural.

Bachelor Of Technology (B.Tech.), Mathematics And Computing, 7.58

Key Courses: Discrete Mathematics, Scientific Computing, Probability. Phase 1 of BTP: We studied the eigenstructures of special matrices.

Micromasters, Data, Economics And Development Policy

MIT’s Department of Economics and the Abdul Latif Jameel Poverty Action Lab (J-PAL) designed the MicroMasters® program credential in Data.

Class 7 To 12, Pcm, 94.4%

Class 1 To 6, A