Parisa Farmoudeh Email & Phone Number

Omaha, Ne, Us

• Working in a Scrum-Agile, cross-functional team, collaborating closely with product managers and developers to create effective solutions for BT applications.• Design wireframes and prototypes for BT’s SaaS customer-facing applications.• Conduct user research to identify gaps in understanding and inform design decisions.• Utilize analytics tools such as Datadog and MixPanel to resolve complex issues and use these tools for making design decisions.

Charlotte, North Carolina, Us

• Worked within a scrum-agile, cross-functional team at Duke Energy's Innovation Center, collaborated with developers, researchers, and product owners.• Led the entire end-to-end UX design and information architecture process for a Telecom Asset Management productivity web and mobile application. This effort resulted in an annual saving of 4,138 hours and a reduction in labor costs totaling $352,000.• Designed the user experience for a scheduling web application for managers, resulting in an annual savings of $1 million.• Designed the user experience and user interface for enterprise software utilizing AI to automate work processes for over 500 IT users, resulting in improved efficiency, search accuracy, and streamlined workflows.• Created personas, journey maps, empathy maps, service blueprints, rapid prototypes, and mockups using tools such as Sketch, Figma, and Miro Board.• Conducted quantitative and qualitative user research, interviews, surveys, and usability testing to ensure a user-centric approach to product development.• Synthesized user research findings, communicated insights, and led brainstorming and design thinking workshops to ensure innovative product solutions aligned with customer needs and business goals.• Coached and mentored junior designers.

Pittsburgh, Pa, Us

• Worked in an agile environment with multidisciplinary teams including product managers, UX writers, and software engineers building consumer products.• Designed a native Android application for a project management tool, including data visualization and a dashboard.• Developed UX deliverables, including wireframes and both low-fi and high-fi clickable prototypes, to showcase user interactions with the product.• Iterated on the design based on user feedback gathered during user testing.• Created design systems and a responsive reusable component library for various devices, including phones, tablets, and desktops.• Followed accessibility and ADA compliance guidelines.• Facilitated workshops and user interviews to identify pain points and assisted in incorporating them into the product vision and roadmap.• Created service blueprint and led design thinking workshops and co-design sessions with stakeholders and team members to address user problems.

Quincy, Massachusetts, Us

• Worked at the RBS innovation lab, designing user-centered user interactions for internal and consumer facing products used by grocery brands such as Stop and Shop and Giant Martin's.• Designed a native iOS application for a beer kiosk currently being used in the supermarket chain, Stop & Shop, enhancing customer satisfaction.• Designed UX/UI for a Virtual Reality application for grocery store associates.• Developed user flows, wireframes, and intuitive prototypes for a platform enabling the interviewing and testing of software engineering candidates. • Facilitated A/B testing for end-user validation.• Worked closely with development and emerging technology teams to generate solutions and ensure the enforcement of style guides.• Demoed and presented design for stakeholders and business partners.

Statesboro, Georgia, Us

Collaborated as a graphic designer with designers and marketing team members Designed print and digital materials according to the brand guidelines Provided solutions and generated ideas for branding, marketing, and advertisements

Chapel Hill, Nc, Us

Led the design and creation of marketing and promotional materials Conceptualized ideas for advertising events and activities for an inclusive and divers' audience Provided creative direction and created communications according to the brand standards

Tehran, Tehran, Ir

Worked with a variety of international brands such as Nestle, Mitsubishi Motors, DS Automobiles, Kenwood, etc. Art directed different advertising and online campaigns and created branding and marketing materials Assisted in launching the Nesquik products in Iran by creating all the marketing and advertising communications

Designed printing and advertising materials Managed and supervised a department of three employees Trained junior designers

Worked as part of a team creating an educational website for high school students Developed user interface, graphics, and layouts for the website

Drafted print communications, graphics, and layouts for the magazine and developed marketing materials Supervised the print process to ensure the quality

Master Of Fine Arts (M.F.A.), Graphic Design

Master Of Science - Ms, Project Management

Bachelor Of Fine Arts (B.F.A.), Painting