Paris Backston, Mba Email & Phone Number

Seattle, WA, US

Raleigh-Durham-Chapel Hill Area

• Client Engagement & Retention Enhancement: Led an average of 20 personalized marketing strategy sessions for small businesses per week, from strategy ideation to content creation. This increased average client.
• AI-Driven Efficiency Boost: Implemented AI-driven content strategies and enhanced process improvements, boosting average content output efficiency by 200% and reducing creation time by 50%.
• Content Management Overhaul: Overhauled content management systems and increased process improvement and efficiency, resulting in a 45.95% increase in request handling and a 381.82% rise in meeting hours managed.
• Cross-Departmental Training Development: Developed comprehensive training materials for cross-departmental use, improving internal marketing skills and client communication effectiveness, contributing to a smoother.
• DEI Initiatives Leadership: Spearheaded 4 DEI event and communication initiatives, coordinating with leadership for a top-down approach and achieving an average 95% positive NPS feedback score from post-event surveys.

Raleigh, North Carolina, United States

• Communications Strategy Refinement: Partnered with an external agency to refine Artistory's communication strategy, enhancing internal and external messaging consistency. Developed a comprehensive branding and.
• Global Content Strategy Implementation: Developed and implemented comprehensive content marketing strategies across global offices, aligning with business objectives. Managed editorial calendars, content creation, and.
• PR & Event Strategy Development: Collaborated with PR agencies to craft and execute strategic approaches supporting 3 international events, contributing to the development of impactful PR campaigns. Played a pivotal.
• Strategic Leadership & Collaboration: Led strategic planning sessions with the Global Marketing Director, CEO, and regional heads, aligning efforts with top art and cultural organizations worldwide. Enhanced global.

Wilmington, North Carolina, United States

• Developed direct mail and email strategy targeting 50K individuals, resulting in a 20% increase in donations.
• Crafted messaging & designed creative collateral to drive engagement and donor acquisition of 10%+.

Valencia, Spain

• Evaluated the potential of English-speaking markets and created a growth plan to expand the business, leading to a 12% growth in revenue.
• Optimized management systems and processes, resulting in a 20% increase in efficiency.
• Organized tours for up to 60 people weekly from various locations, contributing $5K+ per week towards total revenues.

• Market Performance Enhancement through Rebranding: Advanced B2B/B2C market performance via rebranding initiatives and content creation, increasing last year's PR reach by 60%.
• Inbound Content Development Overhaul: Redesigned inbound content development and management systems, increasing efficiency and audience engagement. Increased average social media engagement metrics by 45% across.
• International Content Campaign Leadership: Spearheaded international B2B and B2C content creation campaigns, managing three creative agencies and a team of six international liaisons. Improved blog and social media.
• AGILE Scrum Project Management: Project managed a team of 6 key marketing personnel through 6 major sales using AGILE Scrum methodology

Wilmington, North Carolina, United States

• Authored and optimized email strategy and website content creation, increasing average click-through rate by 2% and driving increased website visits of up to 35%.
• Utilized production paperwork and invoice processes to identify new growth strategies, contributing to a 17% increase in product sales.
• Implemented customer service strategies to resolve 60% of customer complaints within 24 hours.

Wilmington, North Carolina, United States

• Constructed the Shopify website and launched the brand identity of a sustainable and charitable e-Commerce start-up, resulting in 100% growth of online visitors and revenue.
• Crafted marketing & social media strategy to improve customer engagement, achieving a 20% return rate.
• Identified new business opportunities by engaging with over 150 clients, contributing to an overall 73% sales boost.

Mba

International Mba, International Marketing

Bachelor Of Arts - Ba, Tourism And Event Management, Minor: Creative Writing, Gpa: 3.98

Graduated Summa Cum Laude with Honors, Deans List all 4 years

International Business

Activities and Societies: International HR Management, International Business Management, Event Management, Creative Writing, Sports.