Paris Backston, Mba Email & Phone Number

Seattle, Wa, Us

Raleigh-Durham-Chapel Hill Area

•Client Engagement & Retention Enhancement: Led an average of 20 personalized marketing strategy sessions for small businesses per week, from strategy ideation to content creation. This increased average client engagement and retention by 35% across 6,000+ clients.•AI-Driven Efficiency Boost: Implemented AI-driven content strategies and enhanced process improvements, boosting average content output efficiency by 200% and reducing creation time by 50%.•Content Management Overhaul: Overhauled content management systems and increased process improvement and efficiency, resulting in a 45.95% increase in request handling and a 381.82% rise in meeting hours managed without additional staffing.•Cross-Departmental Training Development: Developed comprehensive training materials for cross-departmental use, improving internal marketing skills and client communication effectiveness, contributing to a smoother operation, supporting our 4,000 to 6,000 client increase.•DEI Initiatives Leadership: Spearheaded 4 DEI event and communication initiatives, coordinating with leadership for a top-down approach and achieving an average 95% positive NPS feedback score from post-event surveys.

Raleigh, North Carolina, United States

•Communications Strategy Refinement: Partnered with an external agency to refine Artistory's communication strategy, enhancing internal and external messaging consistency. Developed a comprehensive branding and marketing strategy, increasing brand recognition and engagement by 20%.•Global Content Strategy Implementation: Developed and implemented comprehensive content marketing strategies across global offices, aligning with business objectives. Managed editorial calendars, content creation, and a team of writers and freelancers, resulting in a 30% increase in web traffic and a 25% boost in customer retention.•PR & Event Strategy Development: Collaborated with PR agencies to craft and execute strategic approaches supporting 3 international events, contributing to the development of impactful PR campaigns. Played a pivotal role in ARTiSTORY's global outreach, ensuring alignment with corporate objectives and effective communication across channels.•Strategic Leadership & Collaboration: Led strategic planning sessions with the Global Marketing Director, CEO, and regional heads, aligning efforts with top art and cultural organizations worldwide. Enhanced global brand engagement with major museums such as the Centre Pompidou and the National Gallery, UK, driving licensing opportunities with global consumer brands and retailers.

Wilmington, North Carolina, United States

•Developed direct mail and email strategy targeting 50K individuals, resulting in a 20% increase in donations.•Crafted messaging & designed creative collateral to drive engagement and donor acquisition of 10%+.

Valencia, Spain

•Evaluated the potential of English-speaking markets and created a growth plan to expand the business, leading to a 12% growth in revenue.•Optimized management systems and processes, resulting in a 20% increase in efficiency.•Organized tours for up to 60 people weekly from various locations, contributing $5K+ per week towards total revenues.

•Market Performance Enhancement through Rebranding: Advanced B2B/B2C market performance via rebranding initiatives and content creation, increasing last year's PR reach by 60%.•Inbound Content Development Overhaul: Redesigned inbound content development and management systems, increasing efficiency and audience engagement. Increased average social media engagement metrics by 45% across channels and boosted email open rates by 20%.• International Content Campaign Leadership: Spearheaded international B2B and B2C content creation campaigns, managing three creative agencies and a team of six international liaisons. Improved blog and social media posting volume by 40% through new liaison processes and procedures.•AGILE Scrum Project Management: Project managed a team of 6 key marketing personnel through 6 major sales using AGILE Scrum methodology

Wilmington, North Carolina, United States

•Authored and optimized email strategy and website content creation, increasing average click-through rate by 2% and driving increased website visits of up to 35%.•Utilized production paperwork and invoice processes to identify new growth strategies, contributing to a 17% increase in product sales.•Implemented customer service strategies to resolve 60% of customer complaints within 24 hours.

Wilmington, North Carolina, United States

•Constructed the Shopify website and launched the brand identity of a sustainable and charitable e-Commerce start-up, resulting in 100% growth of online visitors and revenue.•Crafted marketing & social media strategy to improve customer engagement, achieving a 20% return rate.•Identified new business opportunities by engaging with over 150 clients, contributing to an overall 73% sales boost.

Mba

International Mba, International Marketing

Bachelor Of Arts - Ba, Tourism And Event Management, Minor: Creative Writing, Gpa: 3.98

Graduated Summa Cum Laude with Honors, Deans List all 4 years

International Business

Activities and Societies: International HR Management, International Business Management, Event Management, Creative Writing, Sports.