I believe in the power of communication to impact people and reach everyone. When I was graduating in journalism, I ventured out as a blogger and started creating content for brands and people, developing a more strategic look at consumer behaviors and needs. It was there that I also fell in love with Fashion Marketing, which became my specialization, along with Digital Marketing. All my experiences as a blogger and in the job market have motivated me to take a deeper and more analytical look at how I perform my duties. The success of the blog earned me invitations to write about fashion and behavior for the websites of Tpm magazine and Brasil Post. It was also one of the 10 finalists in the "I love blogs" competition run by the Petite Jolie brand.I've been working as a strategist and copywriter for fourteen years, planning and developing actions for a variety of brands. Content production is also one of my great passions, as I believe that communication can build bridges between brands and people. As a web content creator, I was invited by Google to be one of the beta testers of a new tool for creators: the opportunity expanded my knowledge of content creation, provided me with a wealth of networking opportunities and improved my strategic and analytical approach to digital communication as a whole. In my career, I have worked for brands such as SEDA, Lux, Lifebuoy, Dow Chemical, Tenda Atacado, BASF, Hospital Edmundo Vasconcelos, Vivara, Grupo Marriott, Coca-Cola, among others.