Pro-Form Group LLC, now in our second decade, partners with clients from emerging food and beverage categories. We support our clients during all stages of their brand lifecycle, From Concept to Consumer; The Pro-Form Group team develops sakes strategy needed to help navigate today’s changing marketplace in the CPG space. With our diverse experience and training with the world’s leading brands—we are able to provide clients with a unique and detailed approach to gain to achieve their business… Show more Pro-Form Group LLC, now in our second decade, partners with clients from emerging food and beverage categories. We support our clients during all stages of their brand lifecycle, From Concept to Consumer; The Pro-Form Group team develops sakes strategy needed to help navigate today’s changing marketplace in the CPG space. With our diverse experience and training with the world’s leading brands—we are able to provide clients with a unique and detailed approach to gain to achieve their business goals; be it grow share or launch in the marketplace. Our goal is to ensure our partners access to the largest retail and food service customers.​Pro-Form Group LLC also focuses on meeting the needs of private equity firms andearly-stage private investors. Based on emerging consumer trends, our goal is to connect investors with new opportunities in food and beverage categories. Show less

-Managed partner marketing programs for major brands such as Cisco and Microsoft. -Supported N3 revenue across 50+ client initiatives totaling over $1M in revenue across 18 months in the role. -Supported integrated sales and marketing campaigns for Equifax, LiveTiles, and Kofax.-Accountable for end to end client management for email marketing campaigns through Marketo; Certified Expert -Client Facing sales revenue reporting, email marketing reporting, email copy and creative… Show more -Managed partner marketing programs for major brands such as Cisco and Microsoft. -Supported N3 revenue across 50+ client initiatives totaling over $1M in revenue across 18 months in the role. -Supported integrated sales and marketing campaigns for Equifax, LiveTiles, and Kofax.-Accountable for end to end client management for email marketing campaigns through Marketo; Certified Expert -Client Facing sales revenue reporting, email marketing reporting, email copy and creative management -Supported Growth of LinkedIn Advertising revenue by 40% YoY through client retention and cross sales.-Built marketing ROI reporting platform through PowerBi Show less

Hitachi Data Systems Renewals Account Manager-Manages account requests and renewals for HDS field sales representatives-Communicates and interacts with third party quoter to ensure accurate account renewal information-Oversees team channel and allocates incoming requests for quotes to the appropriate representatives-Produce proactive quotes to forecast upcoming renewals for field sales representatives-Builds monthly business intelligence reports on growth LATAM… Show more Hitachi Data Systems Renewals Account Manager-Manages account requests and renewals for HDS field sales representatives-Communicates and interacts with third party quoter to ensure accurate account renewal information-Oversees team channel and allocates incoming requests for quotes to the appropriate representatives-Produce proactive quotes to forecast upcoming renewals for field sales representatives-Builds monthly business intelligence reports on growth LATAM market.-Billing Reporting Management. -The team is responsible for managing $60 million in yearly renewal revenue for Hitachi Vantara. Show less

As a Microsoft Go-To-Market Lead Specialist, I support Independent Software Vendors (ISV) who build applications on Microsoft Azure. -Review Cloud OS App Launch Resources with Independent Software Vendors (ISV) and answer questions to help them develop premium offers.- Development of tweets, press releases, mini case studies, datasheets and success stories to promote and grow Independent Software Vendors (ISV) solutions through social and digital channels to generate growth and… Show more As a Microsoft Go-To-Market Lead Specialist, I support Independent Software Vendors (ISV) who build applications on Microsoft Azure. -Review Cloud OS App Launch Resources with Independent Software Vendors (ISV) and answer questions to help them develop premium offers.- Development of tweets, press releases, mini case studies, datasheets and success stories to promote and grow Independent Software Vendors (ISV) solutions through social and digital channels to generate growth and demand for our partners. - Work with Independent Software Vendors (ISV) to build marketing plans that utilize Cloud OS App Launch Resources based upon their marketing objectives.- Partner with Independent Software Vendors (ISV) to promote and grow their application services through information dissemination to expand their cloud capabilities, and to update their products and services with leading IT and marketing innovations.- Enable clients to reach and engage with potential partners to grow revenue and awareness of their products. Show less

Completed MBA Course Work:Financial Accounting, Financial Management, Marketing Management, Business Microeconomics, Business Macroeconomics, Applied Business Statistics, Operations Manangement, New Product Development, Strategic Management, Marketing Analytics, Predictive Analytics, Ad and Promo Management, Lessons in Leadership, Innovative Business Projects: Printpack Packaging, Lean Six Sigma, Data Analytics, Organizational Behavior, Services Marketing, Marketing Plan Strategy

Worked as an MBA intern at a Food Tech start-up in the Mission district of San Francisco- Researched, identified and negotiated for point of sale data from NPD Group and IRI Worldwide to forecast the total addressable market for a brand new internet of things consumer product in its launch market and additional proposed markets.-Forecasted Unit Sales in order to produce a more robust commercial sales strategy and direction for the company -Based on analysis, presented findings to… Show more Worked as an MBA intern at a Food Tech start-up in the Mission district of San Francisco- Researched, identified and negotiated for point of sale data from NPD Group and IRI Worldwide to forecast the total addressable market for a brand new internet of things consumer product in its launch market and additional proposed markets.-Forecasted Unit Sales in order to produce a more robust commercial sales strategy and direction for the company -Based on analysis, presented findings to upper management with alternative sales strategies to improve company revenue.-Presented and organized consumer insights analysis on flavor profile testing-Organized user experience testing for website development Show less

-Accountable for over $7.1 MM in annual revenue as part of the LA Galaxy retail sales team;-Developed unique sales strategy focused on the highest revenue component of the LA Galaxy sales offering. This approach drove “top 20%” ticket package revenue amongst all 19 Major League Soccer teams;-Collaborated with immediate sales team to consistently beat sales targets/contests. Set company record for January, 2014 with a +42% increase in revenue;-Led one of the largest client… Show more -Accountable for over $7.1 MM in annual revenue as part of the LA Galaxy retail sales team;-Developed unique sales strategy focused on the highest revenue component of the LA Galaxy sales offering. This approach drove “top 20%” ticket package revenue amongst all 19 Major League Soccer teams;-Collaborated with immediate sales team to consistently beat sales targets/contests. Set company record for January, 2014 with a +42% increase in revenue;-Led one of the largest client portfolio via comprehensive use of leading edge sales software tools including Microsoft CRM and internally developed OutBox Ticketing. Show less

- Responsible for driving over $80,000 in sales revenue;- #1 inside sales representative in driving increased revenue in premium seat/suite sales in year ending 2013;- Created comprehensive marketing strategy using social media platforms and channels as targeted tools to drive sales. -This approach was one rationale for early promotion to the LA Galaxy subsidiary inside the Anschutz portfolio of brands;- Developed a new sales/marketing approach of the “Bay to Breakers”… Show more - Responsible for driving over $80,000 in sales revenue;- #1 inside sales representative in driving increased revenue in premium seat/suite sales in year ending 2013;- Created comprehensive marketing strategy using social media platforms and channels as targeted tools to drive sales. -This approach was one rationale for early promotion to the LA Galaxy subsidiary inside the Anschutz portfolio of brands;- Developed a new sales/marketing approach of the “Bay to Breakers” corporate sales opportunity; Selected as team leader and exceeded sales goal by +57% by implementing targeted San Francisco campaign. Show less

Helped develop the design and décor of the VIP and artist areas at the largest music festival in the United States. Tasks included all aspects of event design and planning resulting in the largest VIP and artists hospitality in the history of the event.

Served and managed bar including finances, inventory and special event coordination.

-Maintained social media sites for agency clients, including content generation, search engine optimization, and customer feedback. -Proficient in use of Google Analytics, Google Adwords, I-contact, Wordpress, and Hootsuite. -Skills include Excel, Powerpoint, and other Microsoft Office programs.

Assisted Marketing Director in the development and implementation of customer and consumer-focused programs for leading snack foods producer/distributor in Midwest.

•Initiated and maintained client communication, showroom sales, and order processing and delivery for family-owned wholesale lamp and gift purveyor at Atlanta Merchandise Mart as a summer job.