With over 16 years of experience in the food production, consumer goods, and retail industries, Joel is a seasoned Senior Partner at Pro-Form Group LLC, a consultancy that specializes in moving cutting-edge food and beverage products into the market place during the early stage of category and brand development. He has a proven track record of delivering value to clients by providing them with a unique and detailed approach to successful product launch, from concept to consumer.Joel leverages his extensive expertise in branding, business development, strategic planning, budgeting, sales improvement, P&L management, cost analysis, and people management to help clients achieve their goals and grow their businesses. He has secured $14.4 million in new revenue by developing relationships with key decision-makers throughout the grocery industry, and strengthened sales team performance by driving for results through improved space and position placement. He has also assisted in restructuring internal operations, building a new distribution model, and consolidating three delivery systems into one for a global consumer goods company. Joel holds a BBA in Management from Kennesaw State University, and has earned several certifications and honors for his leadership and excellence. He is passionate about supporting the food and beverage industry and serves on several boards, including the Special Olympics.