Director, Negotiation And Merchandising
Current
Dec 2019 - Present
AeroLeads people directory · profile
Nicolas Parra Email & Phone Number
Director, Negotiation and Merchandising
at
Metro Inc.
1 work email found
@dunnhumby.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Negotiation and Merchandising
Location
Montreal, Quebec, Canada
Company size
Who is Nicolas Parra? Overview
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Quick answer
Nicolas Parra is listed as Director, Negotiation and Merchandising at Metro Inc., a company with 6190 employees, based in Montreal, Quebec, Canada. AeroLeads shows a work email signal at dunnhumby.com and a matched LinkedIn profile for Nicolas Parra.
Nicolas Parra previously worked as Consultant - Strategy, Analytics, Omnichannel and Customer Experience at Freelance Consulting and Director, Strategy & Planning at Lowe'S Companies, Inc.. Nicolas Parra holds Executive Mba, Strategy, Management, Finance And Marketing from Emlyon Business School.
Company email context
Email format at Metro Inc.
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{first}.{last}@dunnhumby.com
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AeroLeads found 1 current-domain work email signal for Nicolas Parra. Compare company email patterns before reaching out.
Profile bio
About Nicolas Parra
Stratège et chef d’équipe bilingue An/Fr avec plus de 15 ans d’expérience dans le commerce de détail et les biens de consommation. Capacité avérée à élaborer des stratégies centrées sur le client en tirant parti de l'analyse des données et des techniques de marketing relationnel, et à mettre en œuvre de manière proactive des solutions innovantes d'aide à la décision. Solide expérience à mener et développer des équipes performantes, sur des marchés matures et émergents, contribuant à générer des résultats significatifs. Reconnu comme un agent du changement aidant les organisations et les marques à réussir leur transformation numérique pour offrir une véritable expérience omnicanale et fidéliser leurs clients.A strategic thinker and team leader with 15+ years of experience in Retail and Consumer Goods. Proven ability to build customer-centric strategies by leveraging data analytics and relationship marketing techniques, and to proactively implement innovative decision-making solutions. Solid experience leading and developing high-performing teams, in mature and emerging markets, achieving significant results. Recognized as a change agent for helping organizations and brands succeed their digital transformation in order to deliver a true omnichannel experience and engage their customers. Key areas of expertise: • MBA, Design Thinking, Strategic Planning, Budget and P&L Management• Category Leadership, Brand and Product Development, Price & Promotion• CRM, Loyalty, Acquisition and Retention, Personalization and Automation• Data Intelligence, BI, Market and Consumer Research, Advanced Analytics and Machine Learning• Project and Change Management, Business Process Optimization, Client Delivery, Business Partnership Development
Listed skills include Consumer Insight, Fmcg, Crm, Market Analysis, and 19 others.
Current workplace
Nicolas Parra's current company
Company context helps verify the profile and gives searchers a useful next step.
Metro Inc.
10 roles · 26 years
Nicolas Parra work experience
A career timeline built from the work history available for this profile.
Consultant - Strategy, Analytics, Omnichannel And Customer Experience
Freelance Consulting
Feb 2019 - Dec 2019
Director, Strategy & Planning
Led the strategic thinking process and design corporate strategies such as the Brand portfolio strategy, Omnichannel, CRM & Loyalty, Private Label, Marketing Mix and Revenue Management to align the senior leadership team on the future vision and prioritize key focus areas for growth.
Jan 2017 - Jan 2019
Senior Consultant, Customer Strategy & Insights
Advice and support Metro teams and CPG partners in Quebec by leveraging customer insights, advanced analytics and relationship marketing techniques in order to drive long-term customer loyalty and sales growth for brands and stores.
Jan 2012 - Dec 2016
Director, Strategy & Marketing Analytics
Lead the development and the execution of the annual business plan, including strategic planning, market research, customer loyalty program management and budget consolidation.- Implemented customized product ranges according to store group features for the convenience stores’ division (6 000 corporate and franchisees stores), increasing sales growth by.
2009 - 2011
~2 yrs
Head Of Flows Planning
Optimized delivery network through economic studies (mapping, process, resources, costs)
2007 - 2009
~2 yrs
Head Of Forecast And New Flows
Managed the demand forecast (50 000 skus, inventory value 210 M$) and built VMI partnership agreements with 340 own-label Casino brand suppliers
2006 - 2007
~1 yr
Head Of Promotions
Supported commercial offers and trade-marketing operations from manufacturers to stores through negotiation, communication and performance measurement
2003 - 2006
~3 yrs
Project Manager
Implemented a new ERP replenishment software (AWR, JDA) and conducted the change within the organization
2002 - 2003
~1 yr
Project Coordinator
Launched a new range of 1000 products within Leader Price brand and open 3 new supermarkets
2000 - 2002
~2 yrs
Team & coworkers
Colleagues at Metro Inc.
Other employees you can reach at metro.ca. View company contacts for 6190 employees →
AY
Adly Youssef
Colleague at Metro Inc.Orleans, Ontario, Canada, Canada
View →
NB
Noah Bolger
Colleague at Metro Inc.Haileybury, Ontario, Canada, Canada
View →
SA
Sony Arif
Colleague at Metro Inc.Indonesia, Indonesia
View →
JK
Jacob Kimble
Colleague at Metro Inc.Singapore, Singapore
View →
CK
Cardin Kiepouo
Colleague at Metro Inc.Montreal, Quebec, Canada, Canada
View →
AC
Alaa Chihadeh
Colleague at Metro Inc.Canada, Canada
View →
DM
Dolores Moretti
Colleague at Metro Inc.Toronto, Ontario, Canada, Canada
View →
YP
Yannick Plouffe
Colleague at Metro Inc.Greater Montreal Metropolitan Area, Canada
View →
MG
Maryse Gauthier
Colleague at Metro Inc.Saint-Jean-Port-Joli, Quebec, Canada, Canada
View →
JP
Joe Pace
Colleague at Metro Inc.Mississauga, Ontario, Canada, Canada
View →
Adly Youssef
Colleague at Metro Inc.Orleans, Ontario, Canada, Canada
View →
NB
Noah Bolger
Colleague at Metro Inc.Haileybury, Ontario, Canada, Canada
View →
SA
Sony Arif
Colleague at Metro Inc.Indonesia, Indonesia
View →
JK
Jacob Kimble
Colleague at Metro Inc.Singapore, Singapore
View →
CK
Cardin Kiepouo
Colleague at Metro Inc.Montreal, Quebec, Canada, Canada
View →
AC
Alaa Chihadeh
Colleague at Metro Inc.Canada, Canada
View →
DM
Dolores Moretti
Colleague at Metro Inc.Toronto, Ontario, Canada, Canada
View →
YP
Yannick Plouffe
Colleague at Metro Inc.Greater Montreal Metropolitan Area, Canada
View →
MG
Maryse Gauthier
Colleague at Metro Inc.Saint-Jean-Port-Joli, Quebec, Canada, Canada
View →
JP
Joe Pace
Colleague at Metro Inc.Mississauga, Ontario, Canada, Canada
View →
3 education records
Nicolas Parra education
Executive Mba, Strategy, Management, Finance And Marketing
Master, Food Marketing And Innovation
Baccalaureate Scientific, Mathematics
Institut St Joseph
FAQ
Frequently asked questions about Nicolas Parra
Quick answers generated from the profile data available on this page.
What company does Nicolas Parra work for?
Nicolas Parra works for Metro Inc..
What is Nicolas Parra's role at Metro Inc.?
Nicolas Parra is listed as Director, Negotiation and Merchandising at Metro Inc..
What is Nicolas Parra's email address?
AeroLeads has found 1 work email signal at @dunnhumby.com for Nicolas Parra at Metro Inc..
Where is Nicolas Parra based?
Nicolas Parra is based in Montreal, Quebec, Canada while working with Metro Inc..
What companies has Nicolas Parra worked for?
Nicolas Parra has worked for Metro Inc., Freelance Consulting, Lowe'S Companies, Inc., Dunnhumby, and Casino Group.
Who are Nicolas Parra's colleagues at Metro Inc.?
Nicolas Parra's colleagues at Metro Inc. include Adly Youssef, Noah Bolger, Sony Arif, Jacob Kimble, and Cardin Kiepouo.
How can I contact Nicolas Parra?
You can use AeroLeads to view verified contact signals for Nicolas Parra at Metro Inc., including work email, phone, and LinkedIn data when available.
What schools did Nicolas Parra attend?
Nicolas Parra holds Executive Mba, Strategy, Management, Finance And Marketing from Emlyon Business School.
What skills is Nicolas Parra known for?
Nicolas Parra is listed with skills including Consumer Insight, Fmcg, Crm, Market Analysis, Analysis, Strategy, B2B, and Project Planning.
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