Parth Vasa Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Shaping the way US consumers experience daily News, Sports and Finance right off their Android lockscreen.

Bengaluru, Karnataka, India

Building the next best thing to watching a match live in the Stadium!#Android #Lockscreen

Bengaluru, Karnataka, India

Formulated Product Roadmap, GTM, Content Matrix, Competitor SWOT, MVP Experiment, Business Plan for new Extracurriculars Vertical offering Holistic Learning (Grade 6 to 10)Executed Vedantu Got Talent 2.0 (VGT) Pan India Competition resulting in an Organic 3x YoY increase in Entries and 4x QoQ increase in YT Channel Subscribers.

Product Engagement - Student Community [2M DAU]Doubtnut Games Introduced 10+ HTML Games Village Story, Travellers, Light Maze, etc to drive non educational time spent in App along with a game discovery loop in Doubtnut Feed. 15% participation in daily game plays from Student Community.Pinned Videos - In App CommunicationContributes to 10% of Daily video views for in app communication of new launches, features, contests or popular videos. Daily update of content for Boards/Exams/Class.Status Feature - Social EngagementEnabled users to share Stories/Status on Doubtnut Feed which saw adoption by 30% of the Student Community and added to an overall 20% increase in social engagement time spent.Community Guidelines - Trust & EnforcementEnforced Auto banning system in Doubtnut Community to earn trust of student users. All messages, comments, posts and stories can be reported by users if any community violation.

Gurgaon, India

Product Growth - State Boards [150M TAM]Conducted User Research with 400+ Class 9 to 12 students and identified pure Hindi Language solution videos as consumer insight for scale Doubtnut regionally in 8 Hindi Medium State Boards of UP, Bihar, Jharkhand, CG, MP, RJ, Haryana and HP.Setup Content Delivery pipeline of 500+ Content Creators. Hired from 7 Cities 20+ Colleges. Hindi Content MAU from 10% which we successfully raised to 32% of MAU post launching UP and Bihar State Boards.Extended Playbook to Maharashtra, West Bengal, Telangana, Andhra Pradesh, Karnataka and Gujarat contributing to a 5x DAU and 3x video view time across the App.

New Delhi Area, India

Built Sticker Recommendation feature (IP Patent #201611020372) based on ML matching sticker tags bumped up W0 & HLTV Usage by 10%Scaled 30K Sticker Content covering 40 Indian Dialects to drive 300M stickers shares dailyConceptualised Stickers at Hike from 0 to 1- Content planning and roadmap strategy- Competitor Analysis- Responsible for the contribution to overall product engagement- In house designers and design studio management

Gurgaon, India

Digital and Experiential Marketing- Managing all social channels- Executing in-app and digital campaigns- Digital Media Buying and Management- On ground activationsCommunity Management:- Created the Ninja Community of 500+ pan India hike users- Chaperoning the growth and active engagement- Consumer - Product - Consumer feedback cycle management- Building brand advocates to increase Market SOV

Mumbai

Royal Challengers Bangalore http://www.royalchallengers.com/• Custodianship of brand RCB• Digital strategy planning for IPL 7• New digital assets creationKey Projects:• RCB Live App for IPL 7• Web based first person game Gaylestorm • RCB SketchstarMFCS http://www.mahindrafirstchoiceservices.com/• Led the digital foray of the brand• Creation of e-commerce website for their service centres

Mumbai

Core Responsibilities:Forge Alliances with F&B, Services, Retail brandsStrategize use of marketing inventory to generate optimum sales and online marketing buzzConduct analyses on Tech Reports and apply those insights in reshaping sales strategyWork as Team Player to ensure that we meet the underlying month-on-month growth strategyConduct Competition Analysis and ideate Business Strategy keeping in line with latest market trends.

Mumbai

Market dealsandyou product in 500+ employee companies as a R&R tool, Sales Incentive Awards, Team Building Activities, etcCustomize Offerings for Corporate Orders as per specific requirementsCreate Brand Awareness via Corporate Events, Guerrilla Marketing, Sponsorship, etc

Mumbai

Core Responsibilities:Key Account Manager for Solution Providers for the entire campaign and business conference.Conduct Product Development Meetings & Sponsorship briefs to ideate, innovate and implement the latest trendsConduct Training & Development Sessions on various aspects of Sales Skill sets, Motivation & Goal Setting for Team Members & other sales executivesCo-ordinate with Operations, Marketing and Communications to ensure smooth execution

Cognitive Behavioral Therapy, Educational Psychology

B.Sc. It, Information Technology

A Levels, Math, Physics & Computer Science

Grade 10 - Ssc