Partha Mukherjee Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Lead Ikea business (200Cr+) with full funnel campaign management.Launched Ikea Bangalore store with disruptive country-specific campaign Ghar Aa Jao & Launched a 79 city roll-out.Aligned dashboards for Ikea campaign tracking with GMP/Ebiquity.Partnered with Global Mindshare Ikea team over a 2yr period to create econometric campaigns with market mix.

Bengaluru, Karnataka, India

Responsible for 280+ Cr media spends.Created many media-first properties with APV that have now been rolled out in the market. Specially using in-program integration in dynamic ways to land in the long-term memory structure of consumers.Reframed go-to-market strategies for shows with quintile analysis to maintain SOV of spotting across channels and.

Bengaluru, Karnataka, India

Head Media Planning for all Premium and Health category brands for Britannia.Drive inclusion of digital medium across campaigns.Chosen by MEC South Head to represent MEC on all Cross Functional Skills training- Digital Marketing, Audio Visual Media Planning, Mobile Marketing, Google adwords, MEC Global Live Panel.Key Insights manager and presenter at all.

Bengaluru, Karnataka, India

End to End media planning for key ITC brands.Understand client brief with clarity and their Marketing roadmap.Explore the best platform or various media to communicate the core message to the right audience in a cost-effective manner.Update client about competitors and track market data continuously.Monitor every single activity and do required course.

Worked on understanding media softwares and did consumer research for in-house teams across the city.Graphic Designer (Freelance)Design and layout of magazine pages, ads, brochures, hoardings, flyers and marketing collateral for multiple clients. Finished art and pre-press of files.Assist Art Director with creative/conceptual ideas.

Post Graduate, Advertising And Pr

Bsc, Visual Communication

Bio Science