Regional Sales Manager
Current• Leading a team of more than 40 resources with an annual turnover of INR 120 Crores across East India including Bihar, Jharkhand, Orissa, WB & North East.• Developing & implementing comprehensive business plans covering sales, distribution, revenue, and expense controls for month/quarter/year.• Setting individual sales targets for the sales team & tracking performance metrics for sales team, distributors, categories & key accounts.• Coordinating with marketing to generate leads & enhance brand visibility; managing Supply Chain & Stock Control activities to ensure seamless operations.• Supervising BTL activities in the region to promote the organization & its products.• Analyzing market trends & competitor activities, formulating strategies to boost sales & ensuring an action-biased approach towards ambitious targets.• Showcasing a high level of strategic, conceptual, analytical & creative skills with a focus on Commercial Excellence.• Performing monthly sales forecasting & competitive analysis to determine accurate performance levels & need for growth into current & additional vertical markets & product categories.• Engaging with relevant stakeholders to ensure common goals & business outcomes were achieved; developing & executing strategy with key stakeholders to ensure targets were exceeded.• Designing & executing GTM strategy for new product offering for entry into new markets; enhancing product & service offerings.• Analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies.• Rolling out AOP for the business partners & aligning it with the company’s objectives; monitoring the timely launch & availability of new products.• Transformed GTM in key cities including Kolkata, Guwahati, Patna & Bhubaneshwar by constantly focusing on efficiencies.• Efforts made in increasing coverage by 30% by focusing on white spaces through pincode mapping & critical salesmen analysis.
