Parthasarathy R Email & Phone Number

Chennai, Tamil Nadu, India

India

Dublin, California, United States

Collaborated with cross-functional teams and stakeholders, including director, manager, content writer, and graphic designer, to align marketing initiatives with business goals.Conducted market research to identify target audience, creatives, budget plan for the clients.Created and managed marketing campaigns across various channels, including Google ads, meta ads, native ads, and LinkedIn ads for the agency and clients.Devised and executed an A/B Testing plan for Facebook and Instagram Ad copy, resulting in a 24% increase in leads. Plan and executed performance max & Search campaigns for D2C company, resulting in 6x ROAS in 2 months. Scaled and launched a paid media campaign on meta & google for D2C company, which drove a 50% of increase in total conversion in 1 month.Learn and executed paid strategies on Facebook, and increased 48 leads for a client within the quarter of a month.Worked closely with web designer to achieve the desired landing page optimized for ads. Monitored and analyzed marketing metrics and KPIs to measure campaign effectiveness and made data-driven decisions. This includes tracking metrics such as website traffic, conversion rates, and ROI.

Dublin, California, United States

Provide regular reports to management on campaign performance using Google Analytics, FB Manager, FB Ads, google data studio, etc.Plan, implement, manage, review, assign, handle, and monitor paid marketing strategies, & paid marketing campaigns on google, meta, taboola, linkedIn, etc. Conduct research on the creatives, and copywriting for ads, and coordinate with content writer and graphic designer to achieve the desired ad creatives. Conducted daily account management on Google AdWords, Bing, Amazon, and Meta platforms. Provided regular reports to clients on campaign performance Managed the paid campaigns budget effectively, ensuring optimal allocation of resources and a strong ROI.

Dublin, California, United States

Chennai, Tamil Nadu, India

Perform market research for Avaesa such as competitor research and keywordresearch.Analyse the website and ideate marketing strategy and plan for the organisation.Assisting the CEO in hiring Marketing Associate and Graphic Designer byconducting in-office interviews.Worked on the market and product development research for Business Unit-2 andmarket research for Business Unit-3 of the organisation.Worked with Marketing Associate to identify marketing agencies to create brandingguidelines for the organisation.Conduct research to identify appropriate brand names for both, the affordable andpremium versions of the brand.Create and develop a strategy and plan for Company's client (Amanska) to achieve the target of $50,000in a year.Assisted the operation team briefly by segregating the crystals based on types, grade and shapes.

India

Chennai, Tamil Nadu, India

My business ideas revolves around a mobile app that revolutionizes car and bike services across India. Through our app, all stranded motorists, can quickly connect with local mechanics, ensuring timely and efficient assistance on the highway or during their daily commute.1. Partnering with ride-hailing platforms like Ola and Uber, providing a dedicated support system for their drivers. Whenever drivers face mechanical issues, our in-built support system within the Ola and Uber platforms seamlessly connects them with nearby mechanics, ensuring minimal downtime and smooth operations. 2. Another business model caters to both premium and local vehicle servicing needs. Customers have the option to choose from premium mechanic shops, offering top-notch services like showrooms, or opt for local mechanics in their vicinity, covering everything from vehicle washes to comprehensive repairs.Design & developed software that connect vehicle owners with the nearby mechanics.Successfully tested the software through an website within 20 mile radius. The nearby mechanics will receive an notification with an loud alarm sound containing customer basic details such as name, mobile no, about issue and location. Still working on to launch my startup in the near future.

Sunnyvale, California, United States

Assisted the SEO manager with daily design, web, and social media tasks. Conducted in-depth research to craft a targeted marketing strategy on Instagram, aimed at elevating brand recognition for company products. Employed advanced keyword tools including Ubersuggest, Ahrefs, and Semrush to identify high-performing keywords to optimize for improved search engine ranking position (SERP). Organized and maintained a comprehensive list of keywords and tracked their performance in search rankings. Executed daily link-building campaigns to boost the company website's domain authority (DA) and search engine ranking position (SERP) as part of the overarching SEO strategy. Utilized design tools including Canva and Crell to produce visually appealing infographics that showcased company offerings.Implemented social media campaigns on platforms including Facebook, Twitter, and LinkedIn to drive lead generation and increase page promotion.

Sunnyvale, California, United States

Contributed to a project that involved crafting comprehensive job descriptions. Conducted extensive research to fulfill the content demands of the company. Authored articles for Medium and Quora, and actively participated in reviewing and refining my colleagues' content.Achieved a daily average output of 2000 words.

Chennai, Tamil Nadu, India

Worked as an assistant accountant and incharge for the raw materials store.

Bachelor Of Commerce - Bcom, Art/Art Studies, General

2006 - 2019