-Created and edited high-quality content for various digital platforms, including their website, Facebook,Instagram, Twitter and Email. -Researched industry trends, topics, and hashtags to incorporate into social media content.-Collaborated with the marketing team to develop content calendars and brainstorm ideas for successful social media campaigns.

A empathy-engagement program for students by students, Project JOY (in association with non-profit Yein Udaan), aimed at spreading cheer among frontline workers during the Covid-19 Pandemic in 2021. I helped in identifying and recruiting school students to enrol for Project JOY to create gratitude cards and identifying frontline workers across India with whom the cards were shared.