Adops Manager. Display/Video, VAST/VPAID, CTV, oRTB, Header Bidding, oRTB, DOOH.GAM360, Aniview, Adtelligent, APS, OptimizationBusiness Development, Programmatic Ad Sales & Strategy. Web & App Monetization. Adtech & Martech.Team Building, Leadership role and Mentorship

Maintaining Programmatic Ad Operation/Publisher Monetization/Ad unit and New Placement testing for Web and In App Environment. Floor Price Monetization for higher yield and fill rate. Campaign setup in Operative and Trafficking in GAM. Campaign Optimization as per client KPI. Programmatic Revenue Forecast as per cricketing calender.

Day to day Campaign setup for Direct Sales.Campaign Optimization to reach the client KPI. Programmatic Ad sales and programmatic channel. Lotame Audience creation. Retargeting. Yield/Floor price optimization for revenue and reduce unfilled impression/ more fill rate. Involve in Adtech projects for Dynamic retargeting campaign, native banner & in banner video. Testing and execution of new ad units and troubleshooting any technical issues.

Providing client based support on reporting & analytics and video ad campaigns, setting up report in Free Wheel MRMA, ONE Video and third party ad servers like DFA, Sizmek, Innovid, Atlas dashboard Analysis of the audience data for accurate targeting of the campaign Insight analysis in to site level reporting for white and black list Supervising end-to-end campaign delivery reporting and analytics of the video ad campaigns across devices PC, Mobile/Tablet on O&O & Network as well other inventory for video ad content Campaign Optimization for better yield Extracting report from ComScore & Nielsen dashboard and analyzing in-target delivery Providing predictive analysis & forecasting to account manager on the campaigns Flagging under-performing campaigns and asking for immediate attention with pacing analysis Supervising video mapping for daily ETL process for video forecasting and optimization for video intelligence Dashboard maintenance in Tableau for branded campaign delivery Administering various automation process involving tool migration, reporting structure & waterfall development Running SQL based query to extract report for analysis, managing weekly call with BIA Team on optimization of the process Reconciliation for third party number for billing

Providing client based support on reporting & analytics and video ad campaigns, setting up report in Free Wheel MRMA, ONE Video and third party ad servers like DFA, Sizmek, Innovid, Atlas dashboard Analysis of the audience data for accurate targeting of the campaign Insight analysis in to site level reporting for white and black list Supervising end-to-end campaign delivery reporting and analytics of the video ad campaigns across devices PC, Mobile/Tablet on O&O & Network as well other inventory for video ad content Campaign Optimization for better yield Extracting report from ComScore & Nielsen dashboard and analyzing in-target delivery Providing predictive analysis & forecasting to account manager on the campaigns Flagging under-performing campaigns and asking for immediate attention with pacing analysis Supervising video mapping for daily ETL process for video forecasting and optimization for video intelligence Dashboard maintenance in Tableau for branded campaign delivery Administering various automation process involving tool migration, reporting structure & waterfall development Running SQL based query to extract report for analysis, managing weekly call with BIA Team on optimization of the process Reconciliation for third party number for billing

Managed display, video and mobile ad campaigns including trafficking, optimization & troubleshooting Followed traffic standard, maintained rich media creative after cross verifying the specs & ensured business policy Partnered with US based AOS to maintain advertiser client relationships and interacted with account managers during weekly calls regarding any issues related to the campaigns Provided:o Specs information to the account manager before the campaign is launchedo Screenshots for any rotational, takeover placements either in Yahoo Standard PowerPoint Template or in client specific template Steered efforts in managing inventory for the campaign setup & reporting for campaign analytics Optimized the underperformed campaign through budget reallocation, targeting change and creative change Reviewed ads for Yahoo Canada and US for RIGHT MEDIA based on the specs for both Yahoo O & O network and linked partner and DSP partner sites Ensured 100% quality to be achieved, took up daily huddles with the update and takeaway with the team for any changes

Ad Ops Trainee with hands on exposure on trafficking on Adtech for Patch.com site. Creative level Optimization for Adblade.

Processing health insurance claims for US based health insurance company. Involved in adjudication and Level 1 reconsideration from US healthcare providers.