1. Leading the Growth Charter at TalentEdge including Creative Designs, Product Journeys, Maketing Journeys, UI/UX & Social Media Marketing.2. Additionally, Lead the complete Retention Marketing Channel across UpGrad Working Professionals Network with focus on Engagement, Retention & Reactivation.

1. Designed and executed Annual Operating Plan 2021- ‘22 for business growth with focus on digital and brand channels (3x revenue growth YoY)2. Owned & executed end-to-end marketing P&L for Vedantu for FY’21 & FY’22 (Built cost efficiency of 30% and improved ROAS by 50% YoY)3. Evaluated & executed lead qualification models for optimized sales & marketing processes (sales efficiency by +30%, marketing efficiency by ~10%)4. Optimized and automated the revenue driving processes (error% < 5%, fraud reduction by ~15%, marketing process efficiency by +20% QoQ)5. Ideated & organized multiple growth events like VOTE, VMSAT & Master Talks to drive short-term jump in revenue & engagement (Avg. ROI 1.5+)6. Owned student engagement on Vedantu platform into multiple products (adoption% growth of 20% & time spent on platform grew by 15% QoQ)7. Managed a team of 6+ members (includes 2 Growth managers and 2 Business Analysts) and 20+ stakeholders from multiple functions

1. Co-Ideated Cost Attribution Model, improved ROI by 25% & increased Cust. Retention by 20%2. Designed & Implemented Lead Scoring Model, Improved Sales Conv. by 0.5% & Rev. by Rs. 61L3. Created Lead Allocation Plan, conducted Mkt. Res. to launch 3 New Hubs, expected Rev. Rs. 20L4. Optimized Cust. Targeting, reduced mktg. cost by 10%,improved CTR & CVR by 0.35% & 4.1%5. Ideated 5+ Mktg. Campaigns, increased Cust. Acquisition by 13.5k+, Cust. Engagement by 10%6. Analyzed 5+ Competitors, Prim. Res. 1500+ Resps., Identified 3 Painpoints & Key Diff. Factors