Parul Soni

Parul Soni Email and Phone Number

Founder | Strategic brand building, marcomm, growth advisory @ Molotov Thinktank
Goa, India
Parul Soni's Location
Goa, India, India
Parul Soni's Contact Details

Parul Soni personal email

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About Parul Soni

The bulk of my 14+ year work experience lies in the realm of integrated/ multi-platform brand and marketing communications, where I've led business acquisition and growth, operations, and research and strategy across many industry verticals.Notables include Red Bull in the Indian subcontinent with global liaising, Edelweiss, Go Air, Big Rock, Rustomjee, Gelusil, Reid & Taylor, Fair & Lovely, Boost, Horlicks, Tara Jewellers, L’Oreal Paris India, Bestseller Group, Johnson's Baby, Blackberry, Tata Motors' Tata Nano, Tata Safari Storme and overall UV portfolio, conceptualising and executing some of their most engaging campaigns.More recently at Leo Burnett's Indigo Consulting, I've led and nurtured a P&L of nearly 100 million INR across categories like Telecom (Vodafone), Entertainment (Star Plus), Ed tech (Byju's), Med tech (Qi Spine Clinic), Automotive (Jeep) and BFSI brands like Future Generali Life, IDFC Bank and MF, Axis Bank, Bharti Axa Life etc., with a greater thrust on content and performance, user experience and integration.I moved on to lead brand and governance at DBS Bank, singlehandedly launching our biggest project in 2018, "Sparks", a webseries on bankers, in India. With a new story focused around solar lighting, play and Sachin Tendulkar, the script, shoot, BTS content, campaign idea, promotional asset creation and planning and management of the entire multimedia campaign were bred. In 4 weeks, the 2 episodes featuring his story amassed over 6.6 million views and 29 million across assets.After careful consideration and realising a niche exists, one where I may help bridge the gap between brands and service agencies in articulating, communicating and chasing one brand vision, I started Molotov Thinktank.Since inception in 2019, Molotov Thinktank has been consulting with Dentsu Aegis Network for varied clients, Marico for brand concepting, food startups Spice Box and Oye Kiddan for communications, design agency IS for pitches and now with FC Goa and Sportit Academy as Principal Consultant on long term business planning, product building and funding and marketing communications.Since late 2021, I've also recently gone from being a watercolour and gouache hobbyist to professional artist, having showcased and sold my art at 3 cafés and maker spaces in Goa.

Parul Soni's Current Company Details
Molotov Thinktank

Molotov Thinktank

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Founder | Strategic brand building, marcomm, growth advisory
Goa, India
Website:
facebook.com/MolotovThinktank
Employees:
1
Parul Soni Work Experience Details
  • Molotov Thinktank
    Founder | Strategic Brand Building, Marcomm, Growth Advisory
    Molotov Thinktank
    Goa, India
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  • Molotov Thinktank
    Marketing Counsellor And Consultant | Founder
    Molotov Thinktank Sep 2018 - Present
    Mumbai Area, India
    After a near 12 year term of helping brands communicate effectively, with purpose, helping shape perception, heighten recall and gain recognition, I now set out independently with my own venture, Molotov Thinktank.Molotov Thinktank aims to help brands and agencies bridge the gap in articulating, communicating and consistently chasing one vision – strategically, artistically and bravely. We work with these entities and their teams in achieving and accelerating these goals, via… Show more After a near 12 year term of helping brands communicate effectively, with purpose, helping shape perception, heighten recall and gain recognition, I now set out independently with my own venture, Molotov Thinktank.Molotov Thinktank aims to help brands and agencies bridge the gap in articulating, communicating and consistently chasing one vision – strategically, artistically and bravely. We work with these entities and their teams in achieving and accelerating these goals, via assistance in: 1. Brand inception concept and development (mission, vision, positioning, design review, architecture etc.) 2. Category research and analysis 3. Brand planning and communication strategy 4. Platform strategy and marketing ideas 5. Marketing calendar and budget planning 6. 360 campaign planning and communication with a focus on digital and social 7. Idea brainstorming and creative supervision 8. Content writing - long form (articles, blogs, thought leadership, case studies etc.) and short form 9. Pitches and pitch decks10. Workshops and training 11. Helping create frameworks for measurability and ROI Show less
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  • Dbs Bank
    Avp - Group Strategy And Marketing Communications
    Dbs Bank Jun 2017 - Sep 2018
    Mumbai, Maharashtra, India
    • Head brand governance entailing adherence, improvement and implementation of all communications guidelines – direct, awards, announcements, POS, ad campaigns, new IPs (such as strategy, nomenclature and content for DBS Live More), events, use of ambassador etc. fall under this purview. • Lead research, planning, strategic interventions, calendar roll-out and budget outlays, presented directly to top executives. Notably,o Designed a key study that yielded our new 2 year brand… Show more • Head brand governance entailing adherence, improvement and implementation of all communications guidelines – direct, awards, announcements, POS, ad campaigns, new IPs (such as strategy, nomenclature and content for DBS Live More), events, use of ambassador etc. fall under this purview. • Lead research, planning, strategic interventions, calendar roll-out and budget outlays, presented directly to top executives. Notably,o Designed a key study that yielded our new 2 year brand ambassadorship contract with Sachin Tendulkar.o Led the integrated guidelines refresh for digibank India 2018 alongside key markets, Singapore and Indonesia.o Launched brand ethos of “Live more, Bank less” with the ‘Sparks’ miniseries, shaping the calendar for 2018 – partnering Sachin on his purpose to light up grounds using solar, showcasing the Indian social enterprises we champion including those in solar, all in a run up to position DBS as a different bank before WOS roll-out.o Anchored all aspects, from using Sachin in a new Sparks story to scripting and shoot, from making it an all-round marketable asset to social cause. Led communication and media strategy, messaging, design, 360 roll-out across ATL, BTL, internal, POS, digital, PR and events and attribution framework. The results have surpassed regional benchmarks. Award entry runs to follow suit.o Spearheading ‘Sparks’, as also our new HQ office branding and communications that helped win us best team in our regional GSMC awards and got us coverage across business and advertising magazines like People matters, Inc42, Buzz in content, Adgully, Financial Express etc. Show less
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  • Indigo Consulting
    Vp Strategy & Client Servicing
    Indigo Consulting Jan 2015 - Apr 2017
    Mumbai Area, India
    • Nurture a P&L of nearly Rs. 100 million straddling telecom, BFSI, NBFC, channel, corporate, education and healthcare. Youngest VP designate, providing thought leadership, mentorship and pitch wins on Jeep, Amazon, The Economic Times, Star Sports, Byju’s, plus project wins on older clientso UX/UI strategy, feature/ functionality ideation and bespoke experiences for Vodafone, Axis Bank, Reliance Mutual Fund, Future Generali → prepaid revenue and transactions up by 22% and 15% within 6… Show more • Nurture a P&L of nearly Rs. 100 million straddling telecom, BFSI, NBFC, channel, corporate, education and healthcare. Youngest VP designate, providing thought leadership, mentorship and pitch wins on Jeep, Amazon, The Economic Times, Star Sports, Byju’s, plus project wins on older clientso UX/UI strategy, feature/ functionality ideation and bespoke experiences for Vodafone, Axis Bank, Reliance Mutual Fund, Future Generali → prepaid revenue and transactions up by 22% and 15% within 6 months, enabling 8X ROI on Vodafone.o Multimedia campaigns for Bharti Axa Life, Jeep, Star Plus, IDFC MF → ER rates in the 9-14% across Axa campaigns where industry trailed at 5-7%. An agency high of 19% ER on Jeep brand’s launch.o Performance for Qi Spine Clinic and Byju's → walk-ins rose 3 fold to Qi Spine with older budgets within 2 months, with targeted SEM. Show less
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  • Digitaslbi
    Associate Client Services Director
    Digitaslbi May 2013 - Jan 2015
    ● Lead architect of Johnson’s Baby’s digital plan for 2013 including the most successful resurrection of its ‘Share The Language of Love’ campaign in 3 years, a finalist at the Johnson & Johnson James E. Burke awards. Also felicitated for quelling a concurrent ORM crisis on Powder.● Lead the transfer of digital duties from Edelman to DigitasLBi on BlackBerry India, supervising creative, tech and operational duties, working with HK, Singapore and Indonesia whilst training the internal… Show more ● Lead architect of Johnson’s Baby’s digital plan for 2013 including the most successful resurrection of its ‘Share The Language of Love’ campaign in 3 years, a finalist at the Johnson & Johnson James E. Burke awards. Also felicitated for quelling a concurrent ORM crisis on Powder.● Lead the transfer of digital duties from Edelman to DigitasLBi on BlackBerry India, supervising creative, tech and operational duties, working with HK, Singapore and Indonesia whilst training the internal teams on governance tools like Social Engage and Adobe Social.● Launched the ‘AwesomenessLive’ platform for Tata Nano with myriad on-ground and digital events tying in to earn organic impressions in order of 30 million, Tata Motors’ most successful campaign till early ‘14.● Handpicked by Tata Motors to lead the creative and operations on UV including the flagship Tata Safari, conceptualising a very successful 75 million impressions’ strong “My Day, My Way” campaign and creating and executing their community programme “Safari Owners United League”. Show less
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  • None
    Freelance - Branding Consultant, Writer, Musician
    None Jun 2012 - Apr 2013
    Mumbai Area, India
    ● Served as a brand and brand architecture consultant on a Money Matters affiliated project.● Wrote travel, technology and adventure sports features for Spenta Multimedia’s magazines.● Created all website content for Orange Byte Studio's Audio and Photography websites.● Set up a recording studio with my bandmate for my band Drum Circle Jerk.
  • Jack In The Box Worldwide
    Group Head: Business Management
    Jack In The Box Worldwide Sep 2011 - May 2012
    Mumbai Area, India
    ● Led the beauty, fashion and lifestyle vertical focusing on brand strategy and part-managing tech (multi-platform app development, UI/UX and web design) media and search (tracking, live optimisation).● Led Bestseller Group (thematic/ creative campaigns for Jack & Jones, ONLY and Vero Moda.), strategic partnerships for The Tara Sharma Show, L’Oreal Paris and Kerastase businesses (launch campaigns, overall strategy on L’Oreal Paris India Cannes 2012 tripling the fan base and ER via… Show more ● Led the beauty, fashion and lifestyle vertical focusing on brand strategy and part-managing tech (multi-platform app development, UI/UX and web design) media and search (tracking, live optimisation).● Led Bestseller Group (thematic/ creative campaigns for Jack & Jones, ONLY and Vero Moda.), strategic partnerships for The Tara Sharma Show, L’Oreal Paris and Kerastase businesses (launch campaigns, overall strategy on L’Oreal Paris India Cannes 2012 tripling the fan base and ER via application ideas, contests, content strategy, blogger outreach and on-ground activations) and single-handedly devised the creative route, content strategy, wireframes and design of the new Tara Jewellers website,● Successfully led the pitch on Richemonte for its watch brands ‘Baume et Mercier’ and ‘Jaeger-LeCoultre’. Show less
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  • Ideas@Work Advertising
    Account Director
    Ideas@Work Advertising Jan 2009 - Sep 2011
    Mumbai Area, India
    ● Led operations on SKNL’s suiting brands (writing international brochures), Silvex Realty’s brands, Crew Republica, Dr. Oetker, Birla Lifesciences’ store and products, Edelweiss (script work, production, campaign launch in sync with TVC release), Go Air, Reliance Digital’s iStore, KT Lifestyles brands, Audelade (brand launch, guidelines, retail), bigadda.com (writing for Yamaha India Bike Rally) etc. ● Pitches and marketing strategies for DNA, Big Rock, Peninsula, United Phosphorus… Show more ● Led operations on SKNL’s suiting brands (writing international brochures), Silvex Realty’s brands, Crew Republica, Dr. Oetker, Birla Lifesciences’ store and products, Edelweiss (script work, production, campaign launch in sync with TVC release), Go Air, Reliance Digital’s iStore, KT Lifestyles brands, Audelade (brand launch, guidelines, retail), bigadda.com (writing for Yamaha India Bike Rally) etc. ● Pitches and marketing strategies for DNA, Big Rock, Peninsula, United Phosphorus, Lubrizol, NBC, Eiffel, Zoom, eBay, Diesel, Gelusil, H&A, Vividha and Diesel’s ‘Fuel’.● Dedicated POC for Red Bull in the Indian subcontinent. Contributed immensely to the pitch that won amidst 10 agency pitches. Featured in Campaign India’s ‘Adland Rockstars’ at this time:o Coordinated across the parent agency and Red Bull offices in Austria, Germany, Russia, UK, UAE, Turkey and India for their first big event ‘Red Bull Speedlink’ with F1 maestro David Coulthard zip down the Bandra-Worli Sealink. Developed media, PR, gaming, radio, event script, design and strategies with Madison PR, Windchimes, Zapak, Fever and Wizcraft. The event won several awards.o Developed and executed Red Bull Chris Pfeiffer India and Sri Lanka Street Tours, Doodle Art, Sound Clash, Street Style, BC One etc.. Created international sampling modules for college and office spaces. Show less
  • Quantum Market Research
    Research Executive
    Quantum Market Research Jul 2007 - Mar 2008
    Mumbai Area, India
    Research managing, reporting and analyzing feeds to draft business solutions for clients such as Unilever, GSK, HSBC, INX Media, Dabur and Matrix Communications through research modes like Exploratory, Usages, Habits and Attitudinal, Communication testing, Problem solving, CSR and Brand equity research.
  • Capital Partners
    Research Executive
    Capital Partners Apr 2006 - Jul 2007
    Mumbai Area, India
    Worked here from April 2008 to December 2008 as well.Equity reports, presentations and information memoranda on projects like Diagnostics Kits and Medicare, Oil drilling (E&P), Crane acquisition, Shipping/ Port Logistics, Container Freight Services and Dedicated Freight Corridors using secondary research, industry research and business study.

Parul Soni Skills

Brand Management Corporate Branding Creative Strategy Creative Writing Musicians Marketing Strategy Business Strategy Qualitative Research Market Research Financial Advisory Event Management Event Planning Digital Photography Music Industry Corel Draw Fruity Loops Team Leadership Cross Functional Team Leadership Brand Architecture Digital Marketing Online Advertising Strategy Marketing Communications Crm Advertising Customer Relationship Management Marketing Social Media Marketing

Parul Soni Education Details

Frequently Asked Questions about Parul Soni

What company does Parul Soni work for?

Parul Soni works for Molotov Thinktank

What is Parul Soni's role at the current company?

Parul Soni's current role is Founder | Strategic brand building, marcomm, growth advisory.

What is Parul Soni's email address?

Parul Soni's email address is pa****@****dbs.com

What schools did Parul Soni attend?

Parul Soni attended University Of Mumbai, University Of Mumbai, St. Anne's High School.

What are some of Parul Soni's interests?

Parul Soni has interest in Guitar, Travelling, Reading, Photography, Hiking, Listening To And Composing Music, Writing And Fitness, Singing, Drums.

What skills is Parul Soni known for?

Parul Soni has skills like Brand Management, Corporate Branding, Creative Strategy, Creative Writing, Musicians, Marketing Strategy, Business Strategy, Qualitative Research, Market Research, Financial Advisory, Event Management, Event Planning.

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