Parul Soni Email & Phone Number

Goa, India

Mumbai Area, India

After a near 12 year term of helping brands communicate effectively, with purpose, helping shape perception, heighten recall and gain recognition, I now set out independently with my own venture, Molotov Thinktank.Molotov Thinktank aims to help brands and agencies bridge the gap in articulating, communicating and consistently chasing one vision –.

Mumbai, Maharashtra, India

• Head brand governance entailing adherence, improvement and implementation of all communications guidelines – direct, awards, announcements, POS, ad campaigns, new IPs (such as strategy, nomenclature and content for DBS.
• Lead research, planning, strategic interventions, calendar roll-out and budget outlays, presented directly to top executives. Notably,o Designed a key study that yielded our new 2 year brand… Show more
• Lead research, planning, strategic interventions, calendar roll-out and budget outlays, presented directly to top executives. Notably,o Designed a key study that yielded our new 2 year brand ambassadorship contract.

Mumbai Area, India

• Nurture a P&L of nearly Rs. 100 million straddling telecom, BFSI, NBFC, channel, corporate, education and healthcare. Youngest VP designate, providing thought leadership, mentorship and pitch wins on Jeep, Amazon, The.
• Nurture a P&L of nearly Rs. 100 million straddling telecom, BFSI, NBFC, channel, corporate, education and healthcare. Youngest VP designate, providing thought leadership, mentorship and pitch wins on Jeep, Amazon, The.

• Lead architect of Johnson’s Baby’s digital plan for 2013 including the most successful resurrection of its ‘Share The Language of Love’ campaign in 3 years, a finalist at the Johnson & Johnson James E. Burke awards..
• Lead the transfer of digital duties from Edelman to DigitasLBi on BlackBerry India, supervising creative, tech and operational duties, working with HK, Singapore and Indonesia whilst training the internal… Show more
• Lead the transfer of digital duties from Edelman to DigitasLBi on BlackBerry India, supervising creative, tech and operational duties, working with HK, Singapore and Indonesia whilst training the internal teams on.
• Launched the ‘AwesomenessLive’ platform for Tata Nano with myriad on-ground and digital events tying in to earn organic impressions in order of 30 million, Tata Motors’ most successful campaign till early ‘14.
• Handpicked by Tata Motors to lead the creative and operations on UV including the flagship Tata Safari, conceptualising a very successful 75 million impressions’ strong “My Day, My Way” campaign and creating and.

Mumbai Area, India

• Served as a brand and brand architecture consultant on a Money Matters affiliated project.
• Wrote travel, technology and adventure sports features for Spenta Multimedia’s magazines.
• Created all website content for Orange Byte Studio's Audio and Photography websites.
• Set up a recording studio with my bandmate for my band Drum Circle Jerk.

Mumbai Area, India

• Led the beauty, fashion and lifestyle vertical focusing on brand strategy and part-managing tech (multi-platform app development, UI/UX and web design) media and search (tracking, live optimisation).
• Led Bestseller Group (thematic/ creative campaigns for Jack & Jones, ONLY and Vero Moda.), strategic partnerships for The Tara Sharma Show, L’Oreal Paris and Kerastase businesses (launch campaigns, overall strategy on.
• Led Bestseller Group (thematic/ creative campaigns for Jack & Jones, ONLY and Vero Moda.), strategic partnerships for The Tara Sharma Show, L’Oreal Paris and Kerastase businesses (launch campaigns, overall strategy on.
• Successfully led the pitch on Richemonte for its watch brands ‘Baume et Mercier’ and ‘Jaeger-LeCoultre’. Show less

Mumbai Area, India

• Led operations on SKNL’s suiting brands (writing international brochures), Silvex Realty’s brands, Crew Republica, Dr. Oetker, Birla Lifesciences’ store and products, Edelweiss (script work, production, campaign launch.
• Pitches and marketing strategies for DNA, Big Rock, Peninsula, United Phosphorus… Show more
• Pitches and marketing strategies for DNA, Big Rock, Peninsula, United Phosphorus, Lubrizol, NBC, Eiffel, Zoom, eBay, Diesel, Gelusil, H&A, Vividha and Diesel’s ‘Fuel’.
• Dedicated POC for Red Bull in the Indian subcontinent. Contributed immensely to the pitch that won amidst 10 agency pitches. Featured in Campaign India’s ‘Adland Rockstars’ at this time:o Coordinated across the parent.

Mumbai Area, India

Research managing, reporting and analyzing feeds to draft business solutions for clients such as Unilever, GSK, HSBC, INX Media, Dabur and Matrix Communications through research modes like Exploratory, Usages, Habits and Attitudinal, Communication testing, Problem solving, CSR and Brand equity research.

Mumbai Area, India

Worked here from April 2008 to December 2008 as well.Equity reports, presentations and information memoranda on projects like Diagnostics Kits and Medicare, Oil drilling (E&P), Crane acquisition, Shipping/ Port Logistics, Container Freight Services and Dedicated Freight Corridors using secondary research, industry research and business study.

Bachelor Of Arts (B.A.), Psychology, I

Activities and Societies: Assistant Coordinator of both Creative and Marketing and Public Relations Departments during “KIRAN ‘03”, our.

Hsc, Science, I

Activities and Societies: Represented the table-tennis and elocution college teams.

Ssc, General Studies, I With Distinction

Activities and Societies: Part of the school and inter-school Elocution, Debate and Free Forum Enterprise Team, winning accolades. Part of.