Molotov Thinktank

People and places. Design and architecture. Dance and music. Film and fashion. Books and conversations. Iconoclasts and communities. Ed tech, med tech and space tech. The modern rage and the modern revolution. Inspired by culture and its rebellious offsprings, the goings-on in the world that we know and seek, Molotov Thinktank aims to help agencies and businesses help their brands become part of culture too - strategically, artistically, bravely. After all, life is art and art is commerce. And powered by predictive analytics, big data and marketing automation, brands often co-opt culture to attain reach, relevance and ultimately market share. To become part of culture itself, brands must have their own firm voice and vision, delivery mechanics aside. Agencies and businesses work to define these, then carve ideas that reflect the voice and communicate the vision. Molotov Thinktank, a strategic brand and marketing advisory, works with these entities and their teams in achieving and accelerating these goals, via assistance in: 1. Brand inception concept and development (mission, vision, positioning, design review, architecture etc.) 2. Category research and analysis 3. Brand planning and communication strategy 4. Platform strategy and marketing ideas 5. Marketing calendar and budget planning 6. 360 campaign planning and communication with a focus on digital and social 7. Idea brainstorming and creative supervision 8. Content writing - long form (articles, blogs, thought leadership, case studies etc.) and short form 9. Pitches 10. Workshops and training 11. Helping create frameworks for measurability and ROI Molotov Thinktank is run by Marketing Counsellor and Consultant, Parul Soni, a communications professional with nearly 12 years of experience in working with brands across categories, with her recent former stints as Brand head/ AVP at DBS Bank and VP at Indigo Consulting, a Leo Burnett company. More about her here: https://www.linkedin.com/in/parulsoni86/