Pär Wahl Email & Phone Number

Business Development – Marketing Strategy – Sales Management – Negotiation – Marketing Strategy – Business Strategy – Strategic Planning – Key Account Management – International Business ______________________I am very passionate about wine (and people) and have 12+ years experience in the Spirits and Wine industry with focus on premium brands. I became a Certified Level 3 Sommelier to be able to provide expert wine advice to customers/consumers. My primary responsibilities have been for brand and package portfolio planning, business analysis, and marketing activities within the Nordic countries, Benelux, Iceland, Eastern Europe, Russia and Kazakhstan. I have been in charge of distributor relationships, aligning customer programs and brand specific initiatives.Building relationships, negotiating and streamlining processes characterizes my career. I have initiated processes that later became best practise, tripled sales by focusing on relationships and successfully negotiated with very challenging customers.KEY SKILLS:►Strategic planning both long term and short term + strategic channel management.►Improving processes to better meet the needs of customers now and in the future. ►Organize / manage and conduct portfolio tastings and education to convey the brand mission and key selling points. ► Create and implement marketing plans/activities plans and sales tools/sales campaigns for the distributors. Drive distributions and sales of wineries in partnership with importer. ►Export Brand management, including international promotions and new product introductions. ►Coordinate PR Brand activities in market with local distributor brand managers.The wine business is people business – it’s all about building relationships and trust.Before the global financial crises came into full effect, I outperformed – as the only one out of 4 people on the European market – the 2008/2009 and 2009/2010 budget goals and received maximum bonus payout two years running.

Listed skills include Wine Tasting, Wine, Food Pairing, Winemaking, and 14 others.