Pascal Burggraaf Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Amsterdam, Noord-Holland, Nederland

• Bringing products as close to customers as possible so they find easily what they are looking for. Managed optimizing filters to get customers quick to a smaller group of relevant products. • Managed ranking cocktail between store/online only products. 1P vs 3P.• Reviewing and implementing new taxonomy and testing taxonomy for category 'garden, terrace and outdoor living'.• Starting up Marketplace for Praxis and Brico by helping creating content guidelines for sellers, helping onboarding sellers.• Guided PIM-team to create efficient high quality product descriptions with SEO keywords via template and found more efficient ways to map Marketplace products.• Monitored online reviews for quality assurance purposes, addressing negative feedback promptly to maintain positive brand reputation.• Created engaging product descriptions that highlighted key features, leading to higher conversion rates and improved customer satisfaction.• Optimized product listings with SEO-driven content, increased organic search traffic that drove conversions.• Developed cross-selling strategy by identifying complementary products, increasing average order values and overall profitability.

Amsterdam, Noord-Holland, Nederland

• Managed to get full range of store products online by being continuously in consultation with stakeholders and suppliers.• Wrote relevant conversion content for new products, posting helpful video content and returning keywords for a higher Google ranking.• Optimized filters by doing internal/external analyses. • Optimized the internal search behavior of target group by using the E-Merch dashboard for top keywords, exits and refinements by creating one or two-way synonyms and redirects.• Implemented search engine optimization techniques for improved website traffic and search rankings.• Enhanced content quality by conducting thorough research and factchecking.

Nijkerk, Gelderland, Nederland

• Increased the online find and visibility of various brands of client Hama Netherlands.• Set up basic range of online products from physical stores.• Translated results of this research to the website, after which I set up links for various cross-sell positions.• Achieved a higher average margin for the customer and offered the consumer a more complete package.• Created brand and advice pages to improve the visibility of the brands within the organization.• Improved findability by providing SEO-proof content, so that Google finds my written content more relevant than that of the competitor.• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.

Rotterdam, Zuid-Holland, Nederland

• Increased the online find and visibility of various brands of client Hama Netherlands.• Set up basic range of online products from physical stores.• Translated results of this research to the website, after which I set up links for various cross-sell positions.• Achieved a higher average margin for the customer and offered the consumer a more complete package.• Created brand and advice pages to improve the visibility of the brands within the organization.• Provided input and advice for the right up- and cross-selling positions by bundling the right accessories with the right hardware.

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Design research into building blocks for the new Retail world in which aspects of the new purchasing behavior of the offline consumer have been investigated. With the final advisory report, Mediamarkt Amsterdam Centrum can adjust its in-store communication policy accordingly.

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Calling SME prospecs, requesting a quote after calling, scanning/archiving quotes. Planning and giving online demonstrations. After sales. Writing a marketing communication plan to increase brand awareness aimed at Nmbrs SME.