Pascal Sax Email & Phone Number

Glarus, GL, CH

• Responsible for North-American market entry and expansion:
• Definition & implementation of route-to-market strategy, including value-chain & business case
• Identification, approach and negotiation with key partners and initial customer base
• Implementation of operational & logistic structures including the setup of own US warehouse
• Exhibiting at several international US Trade Shows RESULTS -> successfully established and expanded initial set of key clients and partners -> significant sales contribution already in y1 with a realistic doubling to a.

• Responsible for global business development & expansion strategy
• Implementation of European market expansion including market analyses, business case and sales pitching
• Definition of route-to-market alternatives for USA launch, including value-chain & business case, partner identification and KA negotiation
• Definition and initiation of Kägis Ecommerce set-up for Switzerland, Germany and USA
• Sales & marketing responsibility for Kägi business in CANADA
• 4-months interim market responsibility for Kägi ASIA business

Lichtensteig

• Responsible for marketing strategy, implementation and budget for biggest markets CH, DE and AT
• Definition of innovation strategy per country and implementation of NPD and product relaunches from idea to market launch. Product calculation & price setting, market analyses & market research. Development of launch.
• Sales & profitability analyses and definition of assortment strategy per country.
• Conceptualization and implementation of promotional strategy and supporting POS activities. Implementation of > 900 POS tastings in DACH region.
• Definition of communication strategy incl. implementation of TV & OOH flights as well as trade adsRESULTS: -> launch of several successful new products driving growth and trial-> successful relaunch of biggest product.

Lichtensteig

Kilchberg, Switzerland

• 80% position, responsible for the brands Pick&Mix, HELLO and New Seasons. 5-months deputyship for Key-Franchise LINDOR.
• conceptualization and realization of two new travel-retail-exclusive LINDOR products
• conceptualization and initiation of the LINDOR innovations for 2016
• development and implementation of worldwide consistent Pick&Mix offer and quality management
• development and implementation of big LINDT POS Set-ups (i.e. Dubai, Amsterdam, Frankfurt)
• monthly presentations to CEO Switzerland, Head of Duty Free and Marketing Manager

Stockholm, Schweden

• ten-month marketing internship working with the brands HELLO and LINDOR
• assisting in the development of a complete launchplan for the HELLO range
• responsible for the sampling activation of the HELLO range
• responsible for the LINDT - Winterpromotion
• organization of a promotional event for the LINDOR brand

Kilchberg, Switzerland

• six-month marketing internship, working with the brand LINDOR
• responsible for the organization of the LINDT Meet & Greet with Roger Federer
• assisting in the creation and the implementation of the LINDOR Valentines-day campaign
• assisting in the development of several new products (i.e. LINDOR Tubes)
• creation of print advertisings (i.e several trade ads) and POS-material (i.e Pop-ups and Wobbler)

St.Gallen, Switzerland

• Quickmail AG (Start-Up, first private postal-delivery-service).20% internship as a working student in the area of Business Development
• responsible for the planning of new geographical areas (north and eastern part of switzerland)
• created and expanded geographical areas
• planned efficient itineraries for postal delivery

St.Gallen, Switzerland

START Global is a student organization with the goal of enhancing entrepreneurship and entrepreneurial thinking among students of the University of St.Gallen.-Member of the organizing committee of the START Summit, the biggest student-organized entrepreneurship conference in Switzerland.

Master Of Arts (Ma), Business Management, Average Grade 5.4 Out Of 6

Bachelor Of Business Administration (Bba), Average Grade 5.1 Out Of 6

Activities and Societies: START Global

Exchange Semester, Business Administration, Average Grade 5.6 Out Of 6

Exchange Semester in Jönköping, Sweden. All courses taught in English with a focus on Leadership and Entrepreneurship.

Cambridge Business English Higher Certificate (Bec Higher)

Exchange year, 9-month language stay in Vancouver, Canada