We focus on delivering commercial excellence with measurable impact on the cost of sales, margin and opportunity conversion. We achieve this by helping our customers in the following areas:- Sales Enablement: Implementing sales & marketing processes, training & coaching as well as technology implementation and adoption such as CRM and customer focused technologies (e.g. Showpad) - Content Strategy: Establishing programmatic approaches for the creation and use of content in… Show more We focus on delivering commercial excellence with measurable impact on the cost of sales, margin and opportunity conversion. We achieve this by helping our customers in the following areas:- Sales Enablement: Implementing sales & marketing processes, training & coaching as well as technology implementation and adoption such as CRM and customer focused technologies (e.g. Showpad) - Content Strategy: Establishing programmatic approaches for the creation and use of content in marketing, sales and customer success. By helping them create and manage assets more effectively, our customers improve the impact of their customer interactions while reducing their overall costs of creation.- Buyer Journey Enablement is about improving your competitiveness by meeting customer expectations at every touchpoint (digital and human). We map Buyer Journeys, execute gap closing projects and implement Buyer Aligned processes, KPI’s as well as culture change and upskill programs. Adoption by all people involved is the best leading key performance indicator. Therefore people are @ the center of everything we do. Show less

Vlerick Business School is a triple-accredited, international business school at the heart of Europe.My specialty:Scaling Commercial Capabilities including GoToMarket optimization and implementing new ways to respond to fast-changing customer behavior and expectations in B2B. Next to the most important role for sales leaders: Steering and Coaching for performance.